Internet Advertising (general), Items 1 to 50

"Internet Advertising (general)" includes 128 items
This page contains items 1 to 50

1. What Many Media Companies Don’t Get About Building An Audience, by Ty Ahmad-Taylor, Paid Content, 1-8-2010 Facebook, Twitter and MySpace have higher monthly, daily, and annual visits than any media site, Ahmad-Taylor writes. Media companies can grow by actively pursuing customers in the domains that those customers prefer.
2. The Downside Of Behavioral Targeting, by Laurie Burkitt, Forbes.com, 12-20-2009 Narrowly targeting audiences is limiting Burkitt reports on discussion with Leo Burnett executive. We are simple and complicated individuals. Narrowly targeting people speaks to the simple side.
3. Advertisers Lament Google's 'Kleenex-Like' Dominance, Razorfish Says, by Dina Bass, Business Week, 12-11-2009 Google, which already leads the market for search advertising, is now gaining customers for display ads and is bolstering its mobile-ad business. Bass reports that advertising firms are concerned that it could limit advertiser choices.
4. Turning One Ad Impression Into Ten, by Harry Gold, ClickZ, 10-27-2009 Offers 10 strategies to increase the number of ad impressions: value-added placement, offline to online value added placements, a call to action to Tweet this, post to Facebook or email this. Engagement on the thank you page, auto reply, chiclets, house ads, and employee signatures.
5. YouTube Videos in AdSense Could Drive Clicks, by Chris Crum, WebProNews, 10-2-2009 Google has decided to start including promoted YouTube videos in AdSense, writes Crum. This means that these videos are now an available ad unit that can be displayed on AdSense publisher sites.
6. Will the Future of Advertising Be a Blend of Old and New Media?, by , Knowledge@Wharton, 9-30-2009 Describes a coordinated effort to re-invent the science of advertising or to rewrite the basic manual of what advertising strategies don't work and which ones do, and under what set of circumstances.
7. Are Banner Ads Dying?, by Jordan McCollum, Marketing Pilgrim, 10-2-2009 Two years ago, 32% web users clicked on banner ads, according to comScore. Now only 16% do. And half of those clickers, one in twelve, account for 85% of the banner ad clicks.
8. Seven Value-Add Ad Placements to Consider, by Harry Gold, ClickZ, 9-15-2009 Consider ads via value added placements, such as: fixed-placement text links, text-based newsletters, buttons, advertorial, ROS banners, Run of Network banners, and a cobranded context.
9. Great Free Media Planning Tools, by Harry Gold, ClickZ, 9-1-2009 Discusses some free media planning tools: Compete.com, Alexa, Quantcast, Google Ad Planner, Search, online newspaper resources, Open Directory Project, Wikipedia, and a blog search.
10. How to Trim the Online Ad Budget, by Bryan Eisenberg, ClickZ, 9-25-2009 Suggests ways to look at your online ad budget that can suggest ways to trim less efficient ads. Some approaches might be with expensive PPC keywords, looking for little opportunities, look at the long term, be ready to shift tactics quickly.
11. Twitter Expands Rules to Allow Advertising, by Edwin Chan and Gary Hill, ECN Magazine, 9-11-2009 Some analysts are skeptical that advertising will catch on in a meaningful way on social networks, arguing that companies are reluctant to juxtapose their brands with unpredictable, and potentially offensive, user-generated content, write Chan and Hill.
12. Google Offers Real-Time Bidding On DoubleClick Ad Exchange, by Laurie Sullivan, Media Post, 9-18-2009 Google hopes to revolutionize the display advertising space similar to the way it did search advertising when it built out AdWords and introduced the notion of an open transparent and real-time auction, Sullivan reports.
13. Study: Interaction Rates For Video Banners Higher In Social Media, by Gavin O'Malley, MediaPost, 9-28-2009 While users in the social media space may be less apt to click on banner ads, O'Malley reports study findings that they interact with them at a higher rate and in a more meaningful fashion when it comes to video.
14. Panel: Social Media Should Be Weaved Into All Marketing, by Mark Walsh, MediaPost, 9-21-2009 Think of social media as a fabric running through all advertising and promotional efforts; the key isn't so much how to unlock the secrets of social media as to figure out how it plugs into campaigns across other media, Walsh reports.
15. Are Media Buyers Becoming Obsolete?, by Tessa Wegert, ClickZ, 8-20-2009 With self-serve ad platforms cropping up all over the place, is there still a place for media buyers? Sees DIY ad services as useful for small advertisers and for small test campaigns. But sees the value of agency strategy teams, service, and accountability.
16. Click Here: The Short, Inglorious History of Online Advertising, by Stephanie Schomer, Fast Company, 10-1-2009 Schomer presents a timeline of online advertising, starting with pay-per-click in 1994 and banner ads in 1998, through "engagement" as the new ad unit on social networks in 2009.
17. Lab Watches Web Surfers to See Which Ads Work, by Brooks Barnes, New York Times, 7-26-2009 Barnes reviews research attempting to discover how people respond to ads of varying size. How small could banners become and still draw attention? Are ads that play before video clips more effective when paired with banner ads?
18. The Definitive List of Self-Serve Online Ad Buying, by Hollis Thomases, ClickZ, 7-28-2009 Provides a comprehensive, categorized list of self-service ad buying web companies, after offering several caveats. Categories are: display ads, text and contextually targeted ads, multiple ad types, lead generation, local ads, social media ads, mobile ad , and video ads.
19. Display and Search Advertising: Neither Cannot Stand Alone, by Sean Carton, ClickZ, 6-8-2009 Reviews theory that says search and display advertising support each other -- one providing brand awareness, the other response. Mentions Artemis from Havas Digital and Yahoo that measures how conversion happen when combining display ads and search.
20. Socially Enabled Ads: An Update, by Harry Gold, ClickZ, 6-23-2009 More online ads are becoming less about impressions and clicks and more about engagement, interaction, and sharing. Discusses Facebook's' engagement ads, Facebook's inline fanning and RSVP ad units, Google's ad format with Tweets, and Gadget ads.
21. Ten Ways to Strengthen Relations With Your Media Reps, by Harry Gold, ClickZ, 6-9-2009 To strength relations with media reps: be polite, see them as educators, help their careers, share awards and celebrations, send a holiday card or gift, take them out to eat, throw a party, tell their bosses, thank them.
22. Tricks for Choosing Ad Formats, by Tessa Wegert, ClickZ, 7-2-2009 Cites a whitepaper by DoubleClick and Dynamic Logic: "The Brand Value of Rich Media and Video Ads." Discusses purposes for rich media with and without video, and where to use GIF and JPG ads, and simple Flash ads.
23. Summertime Media Planning Strategies, by Hollis Thomases, ClickZ, 6-2-2009 Suggests ways to reach people during the summer: dayparting, e-mail ads, weather sites, parenting sites, dieting and fitness sites, health sites, local search, travel sites, mobile, cooking sites, green sites, DIY home repair sites, book-related sites, bargain shopping sites, and contests, sweepstakes, and games.
24. Twitter Outsources Ad Model Development, by Brian Morrissey, Brandweek, 7-10-2009 Twitter's growth can be traced in large part to a decision the company made early on to let outside developers determine uses for the service. It is taking a similar approach to the development of its business model.
25. Vertical Ad Networks Poised to Take Off, by Kinley Levack, EContent, 7-9-2009 The vertical ad-network model, in which marketers reach readers interested in niche markets, offers a target-rich environment for those navigating the world of contextual advertising.
26. Chart Shows Dramatic Decline in Online Ad Growth, by Andy Beal, Marketing Pilgrim, 5-18-2009 A chart from businessinsider.com shows US online ad revenue for each quarter 2007-2009. A red line shows that the rate of growth has slowed, and shrank in Q1 2009.
27. Bigger Isn't Always Better, by Mark Walsh, Media Post, 5-15-2009 Walsh reports research on retailer Kohl's banner ads that the smaller unit was more effective in driving people toward sales. Chart on conversion rate of visitors.
28. Real Time: The Web's New Prime Time, by Brian Morrissey, Adweek, 5-25-2009 Real-time communications channels like Twitter are pushing the Internet into "real time," where communication, information flow nonstop. This presents advertisers with a dizzying array of opportunities, and a daunting number of challenges, says Morrissey.
29. Forrester Predicts Huge Growth for Social Media Marketing, by Andy Beal, Marketing Pilgrim, 4-24-2009 Forrester Research predicts that social media and mobile will see the hottest growth through 2014, through just about everything will see an upward trend, with search marketing taking the biggest piece, followed by display advertising. Great graph.
30. One of the Few Bright Spots, by Kate Maddox, B to B, 4-20-2009 Online may be the only medium that continues to see advertising growth in the recession, although the phenomenal expansion of the past decade is slowing as the overall economy slumps. Maddox reports results of new study.
31. Ask The Expert: Online Advertising, by David Hallerman, B to B, 4-20-2009 Online video advertising is the hottest area on the Internet, although search advertising has the highest dollar expenditure, Hallerman says.
32. Over Half Of Online Retailers Decreasing Search Spend, by Jason Lee Miller, WebProNews, 5-11-2009 Online retailers are shifting their marketing budgets and cut back on search marketing, according to a study by Forrester Research, Miller reports. Email seems an especially popular option, with 88% listing email as a high priority
33. Will the Banner Fly Again?, by Sean Callahan, B to B, 4-6-2009 Callahan reports on new online display advertising: the fixed panel, the XXL Box and the Pushdown, discusses Google's “interest-based advertising.”
34. Do You Think Bandwidth Grows on Trees?, by Farhad Manjoo, Slate, 4-14-2009 User-generated content may have changed the Internet, but sites like YouTube are suffocating under the costs of storing it, says Manjoo, as the economics of user-generated sites are even more crushing than those of the newspaper business.
35. Following the Money that Follows, by Daisy Whitney, OMMA, 3-1-2009 Whitney reviews value of behavioral targeting online, including the promise of greater relevancy, which behavioral targeting fulfills better than other current display-ad-oriented techniques and risks, such as ads unrelated to content.
36. Yahoo Offers a New Type of Internet Advertising, by Stephanie Clifford, CRM Daily, 2-23-2009 Yahoo has been trying to win back paid search advertising from the market leader, Google, by introducing a new type of search advertising that integrates images and video in paid listings.
37. Making Ad Networks and Exchanges Work for Everyone, by Mark Naples, iMedia Connection, 3-9-2009 Networks and exchanges should be advantageous to both buyers and sellers, Naples writes and reports on discussion with industry leader covering process and guidelines for online advertising and consumer privacy as a chance to get closer to customers.
38. Learning from Google & Further Monetizing Your eCommerce Site, by Chris Crum, WebProNews, 3-1-2009 The number of businesses selling online is quite large and growing, writes Crum. Advertisers need spots where they can shine. Discusses how the current economic situation is driving more consumers online and marketers' search for new ad opportunities.
39. Ad Networks Focus: Let Them Multiply, by Michael Barrett, OMMA, 3-1-2009 Every network represents 1, 10 or 100 or more salespeople selling the benefits of online advertising to agencies and advertisers, educating the marketplace about optimization, reporting, and results, says Barrett.
40. The 7 Habits Of Highly Effective Advertising, by Gord Hotchkiss, Search Engine Land, 2-6-2009 Here are 7 reasons why search is seemingly recession proof: Search (1) captures demand, (2) is category agnostic, (3) is democratic, (4) is proactive and interactive, (5) gets our attention, (6) is ubiquitous yet focused, and (7) is friction-free.
41. E-tailers Selling Ad Space, by Hollis Thomases, ClickZ, 1-13-2009 With a sales slump, some e-commerce sites are turning to selling ad space, such as Buy.com, Amazon, Wal-Mart, and AmericanGreetings.com. Cooking.com has found ad revenue as more profitable and growing -- compared to product sales. One difference is that e-commerce sites will want to retain control over the types of advertisers allowed.
42. Performance Media Planning: Six Factors to Consider, by Hollis Thomases, ClickZ, 1-27-2009 Whereas advertisers may once have only accepted CPM ads, now many are open to performance pricing models. Advises readers to realize the limitations of search, the many facets of performance media, the importance of educating yourself, do the math and establish benchmarks, the creative is still important, and monitor, scrutinize, and optimize.
43. 77% of Marketers are Reducing Media Budgets, by Regis Hadiaris, , Advertising Age reports that 77% of marketers surveyed plan to reduce their advertising campaigns' media budgets.
44. Online Marketing's Bright Spot: In-text Ads, by Jia Lynn Yang, Fortune, 2-6-2009 Yang reports that in-text advertising (double underlined and linked) offers better accountability than display ads because advertisers pick key words and then are charged per click so they have a better sense of the response they're getting.
45. More Web Ads Improve Their Aim, by Jessica E. Vascellaro and Emily Steel, The Wall Street Journal, 2-5-2009 Technologies such as customized ads that show different products to different users, Web ads hidden inside links in text, and online coupons are part of "performance-driven advertising" and are used to track the impact of online advertising.
46. What Works in Online Video Advertising?, by Douglas MacMillan, Business Week, 1-27-2009 Advertisers and Web publishers have embarked on an ambitious quest to learn which types of Web video ads best deliver eyeballs and clicks, MacMillan reports. Consumers wonder: can an ad be skipped, and what happens when you click on a banner or link?
47. Did Ad Standards Kill the Online Ad Business?, by Saul Hansell, New York Times, 2-5-2009 Standard sizes for banner ads and other formats allows ads created for one site to be easily be run on others. Some publishers think that those very standards are now at the root of the industry’s current problems, Hansell reports.
48. Can Your Business Benefit By Letting Users Hide Ads?, by Chris Crum, WebProNews, 2-9-2009 Without ads, many online businesses simply could not generate enough revenue to stay alive. At least one online business believes that allowing users to turn off ads might actually be in its best interest, Crum reports.
49. Making Distinctions in Contextual Advertising, by Hollis Thomases, ClickZ, 12-2-2008 Discusses four categories of contextual advertising: (1) by keyword, in context, (2) by keyword, in text, (3) by context, in content, and (4) by content ownership. Contextual advertising works, but DIY rules in some systems.
50. Advertisers Face Hurdles on Social Networking Sites, by Randall Stross, New York Times, 12-13-2008 Independent experts on Web advertising see a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands, Stross says.