Classified Advertising on the Web, Items 1 to 25
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- Five Lessons from the eBay-Craigslist Fight, by Tom Taulli, Business Week, 12-22-2009 The online auctioneer and the online classifieds company planned to expand into global markets in a joint venture, but the relationship quickly deteriorated and eBay launched its own classifieds service, Kijiji, in 2007, Taulli writes.
- Online Classifieds, by Sydney Jones, Pew Internet & American Life Project, 5-22-2009 49% of Internet users have used online classified sites, compared with 22% in 2005. On any given day 9% visit such sites. A new Pew Report discusses demographics of users and the effect on newspapers.
- Craigslist Fuels Online Classified-Ad Surge, by Douglas MacMillan, Business Week, 5-22-2009 Craigslist gets the vast majority (93%) of traffic to classified listings sites, with about 46.5 million visitors in April, according to comScore, MacMillan reports. Discusses the company's reluctance to charge fees for most of its classified ads.
- Hitwise: Classified traffic up 84%, by Kristina Knight, BizReport, 4-2-2009 In the midst of this economic downturn more consumers are turning to classified websites for deals, jobs and other necessary information, Knight writes, with Craigslist Cities seeing a 90% increase in traffic.
- eBay Takes on Craigslist, by Catherine Holahan, Business Week, 7-6-2007 eBay has become so enamored with online classifieds, reports Holahan, that it's about to go head-to-head against Craigslist with the launch of its international classified-ad site Kijiji in 220 U.S. cities.
- Wanted: Online Classifieds, by Vangie Beal, Ecommerce Guide, 2-14-2007 Discusses turning to classified ads as a way to gain exposure and sell goods, especially Craigslist. Other options are available in Yahoo, Microsoft's Windows Live Expo, Google Base, Sell.com, Auto Trader, etc. Discusses various options.
- It's Print. It's Online. Will It Sell Ads?, by Stirling Kelso, Fast Company, 1-1-2006 Reviews a new joint venture called ShopLocal.com. which provides a list of search results both from newspaper sales circulars and from retailers' sites--so readers can either buy online or drive to a nearby store that has products in stock.
- What Can Craigslist Teach Us About Journalism?, by Stephen Bryant, Publish, 11-28-2005 Grousing over a free classified ads model is just a distraction from a larger, more important reason that Craigslist is eating away at journalism's bottom line: Craigslist promotes community, and newspapers do not.
- Tag Sales Move Online, by Enid Burns, ClickZ Stats, 11-28-2005 Online classifieds sites and auctions emerge as America's new tag sale. A report jointly released by Pew Internet & American Life Project and comScore Communications says 25 million individuals have sold items online. Gives a table showing traffic to the top classified sties, topped by Classifieds.com and Craigslist.
- Google Base: AdWords For The Rest Of Us, by David Berkowitz, SearchInsider, 11-1-2005 Describes Google Base which aims to compete with eBay and Criagslist for sales and classifieds, and potentially other major Web icons as well. base.google.com, is Google's database into which you can add all types of content. No charge at present.
- Unused Potential in Online Classified Ads, by Enid Burns, ClickZ Stats, 10-13-2005 Newspapers are missing the opportunity to use audio, video and other technologies, according to a study by University of Missouri's graduate school of journalism, "Interactivity and Vividness in US Newspapers' Online Classified Ads." Sees low use of audio and video clips, IM chat, etc.
- Oodle For Local Classified Listings, by Danny Sullivan, Search Engine Watch Blog, 8-17-2005 Oodle before, a relatively new search engine for local classified listings. Oodle scans the web to find listings of items for sale posted on places like Craiglist, newspaper classified pages and eBay.
- Craigslist Grows Fast in Local Markets, by Sean Michael Kerner, ClickZ Stats, 7-28-2005 Craiglist.org is gaining marketshare among local sites, up 98% over a year ago. "Craiglist" is now the 30th most popular search term. Its use comes at the expense of local newspaper classified ads.
- Here's a Key Web Indicator: Classifieds, by Toni Fitzgerald, New Media, 4-22-2004 Reports findings that classified advertising jumped by 13% in 2003 to make up 17% of all online revenues. Analysts say this could mean good things for online and the economy in general.
- Online Ad Gain Led by Classifieds, by Robyn Greenspan, CyberAtlas, 10-31-2002 Jupiter Research has identified online classified ads as a key driver of growth in the online advertising market in the coming year. In particular, local online ad spending will be dominated by classifieds, having reached $1.2 billion in 2002.
- There's Power in Little Classified Ads, by Simon Baxter, InternetDay, 7-12-2001 Classified ads on the Internet are cheap and widely distributed, but you must make your ad compelling or you won't get any response. This how-to guide tells you how to write a good ad, where and how to place it, how to test and evaluate to improve results .
- Hello, Webmaster-Get Me Rewrite, by , Business 2.0, 2-26-2001 Addresses myth that the Web is displacing newspaper classified ads. Reports on research finding that those searching online ads often read newspaper ads as well, describes groups of big newspaper companies banding together to post online ads.
- e-Classifieds, by , Hagen Software, Provides a range of classified ad software capabilities for Unix and NT servers. Free version available. Lite starts at $79, Standard at $199, Commerce that allows paid ads is $699.
- New Site Turns Tables On For Sale Ads, by Mary Hillebrand, E-Commerce Times, 8-16-1999 IWant.Com focuses on the 'wanted to buy' side of the classified advertising equation. The site also offers sellers the opportunity to look for shoppers they want to sell their products to. The system puts control in the hands of the buyer instead of the seller.
- PowerAdz.com Empowers Newspapers on Local, National Level, by , ChannelSeven, 2-17-1999 Describes PowerAdz.com's potential to help newspapers retain classified ad revenue on the Web.
- Yahoo listing of classified sites, by , , Hundreds of classified sites listed.
- The Recycler, by , , Recycler allows business ads for $5 for 2 weeks, and will add a link to your website for another $5 for 2 weeks. It is also possible to have links published in the local print editions the Recycler is known for.
- Yahoo! Classifieds, by , , Offers classified ads, but of shorter length than some others. They allow e-mail mailto links to respond easily.
- ClassiFIND, by , , A network of classified ads which appear on dozens of newspaper, TV, and radio websites, allowing these media to earn classified advertising dollars while offering worldwide readership of ads through the combined power of the network.
- Papers partner for Net classifieds, by , CNet, 1-13-1998 Discusses Web classified ad networks, especially ClassiFind and Classifieds2000.
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