Collecting Customer Information, Items 1 to 4

"Collecting Customer Information" includes 4 items
This page contains items 1 to 4

1. Reporter’s Notebook: Online Advertising's Slippery Slope, by Elizabeth Glagowski, 1 to 1, 12-10-2009 Glagowski describes the 6 dangerous territories that online advertisers wander into when it comes to data collection, including using flash cookies for ad targeting, social network screen scraping and IP address lookups.
2. Capture Email Addresses While Consumers Shop, by Jack Loechner, Media Post, 7-2-2009 Loechner reports findings that capturing e-mail addresses when consumers are highly engaged was found to be the quickest and most productive way to grow e-mail lists. Includes point of sale, consumers shopping online, and in-store via text messaging.
3. How to Use JavaScript to Validate Form Data, by Joseph Myers, WebReference.com, 10-30-2008 Explains how form field validation works with JavaScript and provides a script that does validation of zip, telephone, credit card numbers, text, words, e-mail, credit card expiration date, and URL. Warns about form completion problems with validation.
4. Twelve Tips for Conducting Effective Surveys, by Brian Henderson, MarketingProfs, 3-20-2007 Surveys are valuable for gathering customer information and getting feedback, but too many surveys are poorly designed and ineffective. Follow these principles to make surveys that work, by keeping them short, simple, consistent and specific; and by making the survey appealing and easy to complete.