Handling E-mail, Items 1 to 2

"Handling E-mail" includes 2 items
This page contains items 1 to 2

1. Centralizing Your E-mail Marketing Efforts, by Judith Nemes, B to B, 11-29-2007 A company that doesn’t have a centralized e-mail marketing effort runs the risk of diluting its brand or losing subscribers if the left hand doesn’t know what the right hand is doing, experts warn. Offers 4 tips for centralizing your e-mail marketing.
2. Monitor Feedback to Boost Deliverability, by Stefan Pollard, ClickZ Experts, 1-17-2007 Effective management of feedback from opt-in subscribers doesn't stop with just processing comments, complaints, and questions that arrive in response to a mailing. You also need to ask for feedback, through prominent links, reminders, and surveys.