Newsletter & Discussion List Marketing, Items 1 to 25

"Newsletter & Discussion List Marketing" includes 25 items
This page contains items 1 to 25

1. 5 Tips for Using Syndicated Content, by Karen J. Bannan, B to B, 8-6-2009 One way to fill the space between the subject line and the opt-out notice is syndicated content, Bannan writes. Explains how to deliver the right content to your newsletter readers.
2. Increasing Readership for Your E-Newsletter, by Karen Gedney, ClickZ, 7-22-2009 To increase ezine readership, the author recommends (1) posting articles in the news section of relevant LinkedIn groups, and (2) displaying links to past articles in your current issue.
3. Article Topics to Get You Unstuck - Part 1., by Chris Knight, EzineArticles Blog, 3-31-2009 Having trouble figuring out what to write on for your blog, newsletter, or article marketing campaign? The author lists 10 helpful idea starters, with a link to another 20 ideas.
4. 5 Ways to Ensure Good E-mail Content, by Karen J. Bannan, B to B, 9-25-2008 Bannan provides tips to help you banish e-mail newsletter writer’s block: 1) tap your customers, 2) be an expert in your field, 3) leverage other people's content, 4) create a dialogue, and 5) keep it short.
5. Marketing with an e-newsletter, by Mark Brownlow, Email Marketing Reports, 1-1-2001 Book on using e-mail newsletters to market, now free in HTML format. Excellent.
6. The importance of keeping regular, by Mathew Patterson, Campaign Monitor, 8-7-2008 To keep your e-mail newsletter published regularly: (1) create a publishing calendar, (2) appoint an owner for the newsletter, and (3) keep an ideas file for future articles.
7. Interview with Larry Chase, Founder Of Web Digest For Marketers, by Rachelle Money, Wordtracker, 6-26-2008 This interview with Larry Chase explains some of the reasons for this e-zine publisher's success for the past 13 years. Some tips are: (1) use 'evergreen' material that won't go out of date rapidly, (2) don't publish too often, (3) choose advertisers wisely, (4) tell bloggers where to find your content.
8. How to Build a Profitable Opt-In List, by Christina Lang, WebReference.com, 5-30-2008 Brief article outlines the need to (1) make sure your customers trust you, (2) find a product or service that people need and want, and (3) make friends with other opt-in list users.
9. Secrets of an Email Newsletter Publisher, by Larry Chase, Web Digest for Marketers, 4-7-2008 Secrets of an e-zine: (1) original content to improve list vitality, (2) media sales with a B2C twist, (3) sizing up co-reg partners, (4) long-tail clickthroughs, (5) realizing your readers are smart, (6) subject lines, (7) fresh blood for special articles, (8) picking newsletter topics, (9) formatting, (10) content repurposing.
10. Engage Your E-Newsletter Readers, by Jeanne Jennings, ClickZ Experts, 4-7-2008 A look at several easy-to-implement methods for encouraging interaction with your subscribers, and getting them to provide content you can use in future issues. Surveys, polls and quizzes, open-ended questions that encourage comments, forum postings.
11. 51 Seconds to E-Newsletter Success, by Karen Gedney, ClickZ Experts, 4-16-2008 Tips for engaging the e-newsletter reader fast, by crafting short, smart subject lines, and putting everything of importance in the initial screen or preview pane.
12. Email Newsletter Best Practices, by Larry Chase, Search Engine for Marketers, 1-15-2008 (1) Identify the audiences within your audience, (2) look at your newsletter without graphics, (3) identify your editorial niche, (4) pay attention to details, (5) be concise, (6) create a long-tail newsletter with evergreen content, helpful subject lines (7) know when to make changes, (8) repurpose newsletter content, (9) focus on deliverability, (10) what's your favorite newsletter, (11) relevance is king, (12) don't be shy -- ask for the sale.
13. E-newsletter Advertising, by Karen J. Bannan, B to B, 11-12-2007 E-newsletters garner the most trust out of all interactive advertising, according to experts. Bannan discusses 8 best practices.
14. Dealing with the Competition in E-newsletter Ads, by , B to B, 11-12-2007 To maximize response, suggests that you need to compare the potential response rates for newsletters that best match your target audience with newsletters that may not be a perfect match but have less competitive congestion.
15. 10 Ways to Engage Newsletter Readers, by Stefan Pollard, EmailLabs, 10-10-2007 Strategies include: (1) add more channels to collect feedback, (2) tell your story, (3) give your newsletter a personality, (4) add customer review or publish the best recommendations, (5) get blogging, (6) create mini-sites around specific topics or seasons, (7) add video content to your website and link to it from your newsletter, (8) add a small bit of editorial content to your commercial e-mails (transactional emails), (9) give away a prize in each issue and then spotlight the winner, (10) post j
16. Ten Reasons for Moving Your Newsletter from Print to Email, by Tamara Gielen, BeRelevant!, 10-14-2007 Ten reasons include: popularity of e-mail, lower prices and lead times, acquisition potential, customization possibilities, ROI, easy to forward, easy to test, measurability, and #1: timely, targeted, and relevant.
17. Archive Your B2B E-Newsletters for SEO Success, by Karen Gedney, ClickZ Experts, 8-22-2007 If you already distribute an e-mail newsletter, you have a ready-made source of well-optimized pages for your website, simply by archiving your newsletter content. Tips for getting the most out of a newsletter archive.
18. 7 Steps to Developing Effective Newsletters Online, by Michael Fleischner, EntireWeb, 8-21-2007 The steps are: (1) choose a theme, (2) allow for easy scanning, (3) use graphics, (4) include product or service information, (5) proof your work, (6) be viral, (7) don't forget Can-SPAM.
19. Newsletter Notes: Catch and Release Tips for E-Mail Marketing, by Vangie Beal, ECommerce-Guide, 6-27-2007 Basic tips for building an e-mail list and managing an effective e-mail marketing newsletter, including a checklist of quick do-and-don't tips.
20. Six Strategies to Make Your Newsletters Work Harder, by Martin Reilly and Deb Rapacz, MarketingProfs, 6-5-2007 Basic newsletters that create warm and fuzzy feelings aren't likely to generate a positive ROI. You need to tighten the focus on relationship marketing and use more content that is unique to your brand. This article offers techniques that you may have overlooked.
21. Ten Steps for Developing an Effective E-mail Strategy, Part 4, by Jeanne Jennings, ClickZ Experts, 4-23-2007 This detailed tutorial explains how to develop a content strategy for your e-mail newsletter, from writing a content description for each issue of the newsletter, to determine a frequency policy and sending schedule.
22. Ten Steps for Developing an Effective E-mail Strategy, Part 5, by Jeanne Jennings, ClickZ Experts, 5-7-2007 Tips and techniques for designing a template for your e-mail newsletter, and guidelines for setting appropriate quantitative goals for measuring the performance of the newsletter.
23. Inbox Feng Shui, by Karen Gedney, ClickZ Experts, 3-21-2007 Most of us are overwhelmed by an excessive volume of newsletters. No wonder e-newsletter publishers see such high unsubscribe rates. A close look at why recipients unsubscribe suggests what you can do to keep them around longer: relevant content trumps frequency, and short is better.
24. Four Ways That the Best Newsletters Are a Little like Blogs, by Nick Usborne, Excess Voice, 2-27-2007 Good newsletters and blogs (1) seek to engage your attention at a personal level, (2) deliver timely information, (3) expand their readers' world with outbound links, and (4) invite interaction.
25. Four Ways That the Best Newsletters Are Like Blogs, by Nick Usborne, MarketingProfs, 2-6-2007 Like a good blog, a successful e-newsletter must provide value to its readers aside from its avowed marketing purpose - by engaging on a personal level, providing timely information, links to external resources of interest, and by inviting participation.