Opt-in & Targeted E-Mail Marketing, Items 1 to 26

"Opt-in & Targeted E-Mail Marketing" includes 26 items
This page contains items 1 to 26

1. What Is the Best Kind of Opt-in?, by Robert Consoli, B to B, 7-23-2009 From a deliverability standpoint, the double opt-in is your best bet, as it validates addresses, reduces abuse complaints and gets mail delivered to recipients that want your e-mail. Your IP reputation is based on delivery rates as well as open rates.
2. How to Re-Opt-In Your Email List, by Anita M. Taylor, Lyris HQ, 11-17-2008 Re-opt-in is asking e-mail subscribers for their permission 'again' to send them e-mail. The reason is to get better deliverability. Outlines how Lyris HQ trimmed their list with an initial request, a text-only reminder a week later, and a last-chance reminder 3 weeks after that. Subject line winners were: We're sorry to say goodbye," "Permission to transfer newsletter subscription, and "Last chance to transfer newsletter subscription."
3. Build Your Online Business with Opt-In Lists, by Steve Renner, WebReference.com, 10-30-2008 Deals with misconceptions about e-mail marketing. Then offers 5 tips for building an opt-in e-mail list. Suggests use of (1) websites, (2) print ads, brochures, TV, radio, direct mail, (3) maximize your sales force, (4) use point of sale, and (5) conferences and trade shows.
4. The shelf life on email permission, by DJ Waldow, iMedia Connection, 10-2-2008 Even though they opted in, subscribers are still marking your messages as spam -- and ISPs are noticing. Here are some fresh ideas to keep your email list from stagnating. Make your subscription page prominent, give subscribers what they expect, provide in-store sign-up, include a link to your privacy policy, send regularly -- not too frequently or infrequently.
5. Really Simple E-mail Segmentation: A Framework, by Jeanne Jennings, ClickZ Experts, 6-2-2008 Even if you have nothing but e-mail addresses for your list subscribers, you will find that you have enough information to get started with segmenting the list and customizing the messages you send to different segments. Start with new subscribers, then those who have never opened one of your messages.
6. Really Simple E-mail Segmentation: New Registrants, by Jeanne Jennings, ClickZ Experts, 6-16-2008 How to craft an effective relationship-building message to one of the most important segments of your opt-in list: new subscribers. It should be much more than "thanks and welcome" - it should also reinforce benefits of subscribing and paying attention, and even make a special offer.
7. Banish Invalid Addresses to Boost Deliverability, by Stefan Pollard, ClickZ Experts, 4-23-2008 Bad e-mail addresses in your opt-in list can lower your reputation as a sender, which will hurt your deliverability. How to deal with the 4 common causes of bad addresses, including e-mail accounts that have been closed, and addresses that are mistyped.
8. Promotional Offers Can Create Prospects, by Mat Greenfield, Practical eCommerce, 3-12-2008 The principles of developing compelling offers to get visitors to sign up for your list, or take some other non-purchase action: information offers, giveaways, free trials, and interactive offers.
9. Deploying E-Mail Over the Holidays, by Al DiGuido, ClickZ Experts, 12-13-2007 The last 2 weeks before Christmas is a great time to make the most of e-mail marketing, by providing last-minute shopping recommendations based on the previous buying patterns of your customers and subscribers.
10. Five Tips for Building Better Segments, by Stefan Pollard, ClickZ Experts, 1-2-2008 You can improve your e-mail marketing results by segmenting your lists, and sending messages targeted to the segments. In order to segment, you have to gather information from subscribers, either at sign-up time, or by adding to their profile.
11. Top Five Do's and Don'ts of Opt-In List Building, by Teri Dahlbeck, MarketingProfs, 11-27-2007 A summary of some best practices for building an opt-in list, aimed at beginners.
12. Behaviorally Targeted E-mail Communications, Part 1, by Heidi Cohen, ClickZ Experts, 10-11-2007 An introduction to segmenting your opt-in lists and targeting behavior groups, such as customers that are high-value buyers, low purchasers or gift buyers. What kinds of e-mails to structure for various segmented categories.
13. Behaviorally Targeted E-mail Communications, Part 2, by Heidi Cohen, ClickZ Experts, 10-25-2007 A checklist of elements to check and implement when you e-mail segments of your list that you have categorized according to past buying behavior, with must-have features of each message, and key metrics you should track.
14. There's No Excuse for Trust Abuse, by Stefan Pollard, ClickZ Experts, 9-12-2007 How to set up and maintain an unsubscribe process that instills confidence and trust in your subscribers. Start by telling them exactly where you got their address to begin with.
15. Are You Ready for Some Football...Bacn?, by Jeanne Jennings, ClickZ Experts, 9-24-2007 A smaller list of well-qualified and targeted opt-ins will out-perform a much larger list of rented names. Even with your own list, you should strive to re-qualify the subscribers and zero in as closely as possible on their interests and needs, by asking.
16. Five Holiday E-Mail Marketing Do's and Don'ts, by Stefan Pollard, ClickZ Experts, 9-26-2007 As you gear up your e-mail marketing effort for the holiday shopping season, don't stop following best practices that you apply the rest of the year. In particular, don't increase your messaging frequency to the point that you alienate your subscribers.
17. Are You Ready for Some Football...Bacn?, by Jeanne Jennings, ClickZ Experts, 9-24-2007 A smaller list of well-qualified and targeted opt-ins will out-perform a much larger list of rented names. Even with your own list, you should strive to re-qualify the subscribers and zero in as closely as possible on their interests and needs, by asking.
18. Five Holiday E-Mail Marketing Do's and Don'ts, by Stefan Pollard, ClickZ Experts, 9-26-2007 As you gear up your e-mail marketing effort for the holiday shopping season, don't stop following best practices that you apply the rest of the year. In particular, don't increase your messaging frequency to the point that you alienate your subscribers.
19. Denmark's Masters of E-Mail Marketing, by Jack Ewing, CIO Today, 8-10-2007 Ewing describes a new breed of Internet-based marketer that is challenging the traditional advertising business model. Come&Stay does permission-based e-mail advertising for large customers including BMW, Ikea, GE Capital, and Apple.
20. Your E-Mail Is Blacklisted. Now What?, by Derek Harding, ClickZ Experts, 8-9-2007 Many companies find themselves on e-mail blacklists, and don't know what to do about it. Follow this 5-step solution: understand the blacklist, determine its impact, consider the cost of getting cleared, make necessary changes, then follow the removal instructions.
21. Why Segmentation Makes Sense, by Stefan Pollard, ClickZ Experts, 7-18-2007 A practical look at segmentation in e-mail marketing, the process of sorting large lists into smaller, targeted sublists based on common factors such as demographics and activity history, to send campaigns that focus more directly on recipients' needs and interests.
22. Ask the Right E-mail Questions, by Jeanne Jennings, ClickZ Experts, 6-18-2007 Discussion of several e-mail marketing principles that are well understood by experienced e-mailers, but that often confuse beginners, such as paying too much attention to e-mail open rates, or the need for collecting e-mail addresses offline.
23. E-Mail Permission, Privacy Best Practices, by Stefan Pollard, ClickZ Experts, 5-23-2007 A new set of best practices defined by the Messaging Anti-Abuse Working Group (MAAWG) includes well-known standards such as opt-in subscription, and prompt, automated unsubscribe methods. But it also includes many more stringent requirements involving list maintenance and error management.
24. Improve Email Marketing With Co-registration, by Dave Young, Practical Ecommerce, 5-29-2007 Co-registration is a great way to build your opt-in list if you can find appropriate partners to barter with, ideally a business that targets the same customers as you and doesn't offer products that compete directly with yours. Tips for implementing and tracking.
25. Many Opt-In Sources, One Permission Standard, by Stefan Pollard, ClickZ Experts, 3-28-2007 If you collect opt-ins from multiple sources, including offline gathering of e-mails such as point-of-sale in a retail outlet, you probably inherit different levels of permission. This will cause problems, unless you take steps to treat the less carefully gathered addresses with the same attention applied to online sign-ups.
26. Why Easy Unsubscribing Really Is Better, by Stefan Pollard, ClickZ Experts, 4-11-2007 It makes no sense to put barriers in the way of allowing your opt-in subscribers to remove themselves from your list. This means you shouldn't require users to log in to an account in order to unsubscribe, reply to a confirmation e-mail, wait 10 days, or go searching for an out-of-the-way link.