International Marketing, Items 1 to 30

"International Marketing" includes 30 items
This page contains items 1 to 30

1. Chinese Parents Discover Social Networking, by Laurie Burkitt, Forbes.com, 12-31-2009 Burkitt describes Babytree.com, a social networking site for moms in China. Users create personal profiles, upload photos of their tots and exchange messages.
2. Facebook and Twitter Offer Businesses Opportunities and Challenges, by Dan Macsai and Zachary Wilson, Fast Company, 12-1-2009 Table of Facebook and Twitter services and uses around the world. Macsai and Wilson note that about 60% of users of these social services are outside the U.S. Examples include Burger King, Dell, Starbucks and others.
3. SEO for Multilingual Marketing, by Christian Arno, SitePoint, 12-15-2009 Over a billion web users claim a language other than English as their native tongue, Arno writes. Offers tables of top 5 European languages, differences across French dialects. Suggestions for attaining high positions on foreign language search engines.
4. Case Study: A Success Story in Bilingual Social Media, by Craig Brown, iMedia Connection, 10-27-2009 Serving customers in multiple languages has long been the practice in Canada, where both English and French are the official languages, Brown writes. He describes the company's approach to its Facebook, Twitter, and YouTube accounts.
5. International Search Offers Opportunities, by Ian Harris, B to B, 11-16-2009 Harris discusses trends in international, multilingual search, mistakes made in international search campaigns, landing pages and other issues for global marketers.
6. Translate Your Ecommerce Site, by Armando Roggio, Practical eCommerce, 8-19-2009 Recommends rewriting your site for translation, since English idioms don't usually fit other languages. Then reduce phrases and rewrite again. Next, create a translation document that includes everything to be translated but only includes a phrase once. Then hire a professional translator ($0.35 to $1.50 per word), check the translation for errors, hire a professional writer who specializes in your target language.
7. 6 Ways to Prepare Your Website for New Markets, by Chanin Balance, iMedia Connection, 9-4-2009 As companies present themselves and their products to new sets of international customers, they're also realizing the value of having a localized web presence to reach specific ethnic markets more effectively in the U.S., Balance explains.
8. New Tool Allows Sites to Test Various Cultural Surfing Behaviours, by Kaila Krayewski, Internet Search Engine Database, 8-20-2009 A new tool, created by UK-based multilingual search engine optimization specialists Oban Multilingual, allows sites to try out various components on their websites, and track how different cultures respond to them.
9. Recession Can't Stop Japan's Online Shoppers, by Hiroko Tashiro, CRM Daily, 9-9-2009 What explains Japanese consumers' shift to shopping online? Describes people who stay home to keep outside expenses to a minimum. Shopping online is not only often cheaper, but it saves on transportation and eating, Tashiro reports.
10. A Mantra of Business Success, by Sir Martin Sorrell, INSEAD Knowledge, 7-29-2009 Economies in Asia, Latin America, Africa, the Middle East and Central Eastern Europe will increasingly drive economic growth. Sorrell observes that the impact of the internet is just starting.
11. Cable Network to Spark Social Networking, Boost Trade in Africa, by Darren Taylor, VOA News, 7-29-2009 Africa is now on the cusp of an “explosion” with regard to use of social networking Internet sites and services such as MySpace, Facebook, Twitter and the immensely popular video sharing website, YouTube, Talor reports.
12. New Tool Allows Sites to Test Various Cultural Surfing Behaviours, by Kaila Krayewski, Internet Search Engine Database, 8-20-2009 While much research has been done into how Americans engage with the Internet, little is known about the specific surfing behaviors among other cultures, writes Krayewski. Reports on a new tool to track how different cultures respond to site components.
13. Six International E-Mail Marketing Challenges, by Derek Harding, ClickZ, 3-12-2009 Explains various e-mail localization issues, including (1) message form, (2) personalization and salutations, (3) send time, (4) local norms, (5) local laws, and (6) language.
14. Thinking Global May Help U.S. Marketers, by Christopher Hosford, B to B, 4-6-2009 Advances in search engine optimization and search advertising are allowing smaller companies in particular to play in large foreign markets like China, Japan and Germany, Hosford reports.
15. SEO Success in any Language, by Chanin Balance, iMedia Connection, 2-6-2009 In this global economy, your web presence needs to bridge international divides. Balance offers some pointers for incorporating translation into your search optimization strategy.
16. Online Marketers Wooing Minorities More, by Douglas MacMillan, CRM Daily, 12-22-2008 The importance of translating language should not be overlooked. MacMillan reports on Home Depot as the first home improvement retailer to set up a full-function e-commerce site entirely in Spanish, hoping to ease intimidation for non-English speakers.
17. Use Localized Content to Build a Global Audience, by Sheila Mooney, iMedia Connection, 12-8-2008 Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That's why your content strategy needs to factor in context as well, Mooney writes.
18. Facebook: No. 1 Globally, by Catherine Holahan, Business Week, 8-13-2008 The social network site has vaulted over rival MySpace in worldwide audience growth, thanks to tools that translate content into many languages, Holahan reports.
19. Secrets and Lies about International E-mail Marketing, by Karen J. Bannan, B to B, 5-8-2008 Secret: Creating a local version of your marketing message requires more than just translation. Lie: Because CAN-SPAM doesn’t apply overseas, there’s easier access to entry for e-mail marketers targeting audiences outside the U.S.
20. The Cost of Leaving Hispanics Lost in Translation, by Juan Tornoe, Future Now, 2-14-2008 Discusses marketing to Latinos. One in 10 US Internet users is Latino, 18.8 million. Don't market to all Latinos the same. Some may prefer to read your offering in Spanish. Translate concepts, not sentences.
21. Global SEM, by Karen J. Bannan, B to B, 12-10-2007 Companies using search marketing to reach an international audience learn quickly that the effort requires more than a direct translation of keywords. This is why search engines in places such as China, Korea and Thailand look different.
22. Global Search Optimization Goes beyond Translation, by Matt Naeger, B to B, 12-10-2007 A simple translation does not take into account cultures, customs and preferences specific to various countries. Naeger advises that Web sites should be translated according to concepts.
23. Post-holiday Email Tips, by Spencer Kollas, iMedia Connection, 1-10-2008 Offers guidelines to begin putting together an international expansion plan that you can execute on your own, by first creating a general plan and then specific plans for each region.
24. Google's China Chief Sees Future Boom, by Henry Sanderson, CIO Today, 11-29-2007 strong investor interest and an education system churning out information technology graduates by the thousand, the groundwork is solid for years of continued steady growth in China, say experts, but warn against a get-rich-quick mentality.
25. Most smaller U.S. businesses don’t sell globally, by , Internet Retailer, 10-19-2007 Only 33% of small and mid-sized US businesses are engaged in cross-border trade -- 15% importers, 9% exporters, 9% both importers and exporters. A study of 600 business decision makers was reported by UPS Business Monitor US.
26. Campaigns that Cross a Greater Divide, by Jodi Harris, iMedia Connection, 9-6-2007 The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies, says Harris. Discusses what Australian experts say about marketing in this fertile, foreign landscape.
27. Translating the Web, by , Business Week, 10-12-2007 While English-speakers account for 31.2% of global Internet users, Chinese-speakers are fast catching up (15.7%). Describes how dotSUB's proprietary software is being used for subtitling videos via the "open" method.
28. Asia-Pacific Has Most Search Activity; Google Sites Still Rank at Top, by Carol Krol, B to B, 10-10-2007 Asia-Pacific region: 258 million unique searchers, 20.3 billion searches; Europe: 210 million searchers, 18 billion searches; North America: 206 million searchers, 16 billion searches. Latin America: more than 95 searches per searcher.
29. E-Commerce Traders Advised to Try Dual Strategies for Filipinos Abroad and Expats, by Komfie Manalo, BizReport, 8-14-2007 Research indicates that Filipinos living in the Philippines are generally price conscious, whereas Filipinos living or working abroad do not mind high prices, but would rather buy high-end products or services online.
30. Europeans Online Longer, More Often than Americans, by Kristina Knight, BizReport, 6-5-2007