Introductory Web Marketing Articles, Items 1 to 8
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Ralph F. Wilson, "The Web Marketing Checklist: 29 Ways to Promote Your Website," Web Marketing Today, recently updated.
"Introductory Web Marketing Articles" includes 8 items
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- How Small Businesses Can Attract New Customers, by Jennifer Schiff, Small Business Computing, 12-15-2009 Schiff offers 5 highly effective, inexpensive (or free) strategies that any size business can employ: target local, blog, use Facebook, become an expert, and use affiliate marketing.
- 2 Key E-mail Tips from SmartBrief, by Merritt Colaizzi, SmartBlog on Social Media, 8-7-2009 Tip 1: Do not send too many e-mails to your list; Tip 2: Optimize your subject line. Colaizzi expands on these basic tips.
- 12 Trends for the Next 3 Years for Internet Marketing, by Larry Chase, Web Digest for Marketers, 5-14-2008 Larry's hot trends: (1) Mobile ecommerce grows, (2) web serves as test bed for TV, (3) PPC video ads, (4) transparency marketing, (5) universal search = game changer, (6) social networking goes mobile, (7) voice and large print interface, (8) video phone calls over the Internet, (9) Internet media pricing affects offline media pricing, and (10) offline media usage shrinks.
- A Complete List of the Many Forms of Web Marketing for 2008, by Jeremiah Owyang, Web Strategy by Jeremiah, 1-1-2008 Comprehensive list catalogs the many tools and tactics available for corporate web strategy in 2008. Provides an awareness of the changes in the digital landscape. Excellent overview
- Ten Ways to Avoid a Google Reputation Management Nightmare, by Andy Beal, Marketing Pilgrim, 10-31-2007 If negative content about your company appears on Google's first page, here's how to add worthy content to push it aside. (1) Get your own website, (2) start a blog, (3) ad a sub-domain, (4) create a social networking profile, (5) create your own social network, (6) create a Linkedln.com business profile, (7) share your photos on Flickr, (8) claim your identity (Naymz.com), (9) create your own Wiki, and (10) get a free page from Google.
- 18 Web-Marketing Concepts That Make a Difference, by Jerry Bader, MarketingProfs, 9-25-2007 Creative concepts you may be able to use to fire up your online marketing efforts, such as thinking about experiences rather than features, think message not hype, and think campaigns rather than ads.
- 4 Ways to Market Your Business Online, by Susan G. Hauser, Fortune Small Business, 6-5-2007 You can't expect to compete as a small business today without taking advantage of online marketing tools, says Hauser. Offers tips on how to get started.
- 5 Ways Jesus Would Promote Himself in the 21st Century, by Eric Hebert, Marketing Pilgrim, 4-11-2007 Suggests promotion strategies: (1) set up a blog, (2) social media and networking, (3) content development and link baiting, (4) digital downloads and e-commerce, (5) branding and reputation management.
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