Marketing Research, Items 1 to 37

"Marketing Research" includes 37 items
This page contains items 1 to 37

1. Who's Talking About Me?, by Erica Naone, Technology Review, 11-18-2009 New technologies can collect scattered bits of online conversation, Naone writes. New protocols provide notifications when new content is available, rather than passively waiting for search crawlers or feed readers to discover the content.
2. In Search of What Everyone's Clicking, by Erica Naone, Technology Review, 10-19-2009 Naone describes a new "real-time" and "social" search engine called Wowd. Its ranking algorithms offer information based on its freshness and popularity, valuable to users who want to know what content is currently popular.
3. Who Rules Real-time Search? A Look at 11 Contenders, by Kim-Mai Cutler, Venture Beat, 6-20-2009 Real-time search is valuable because it lets you know what’s happening right now on any given topic. For example, companies use it to handle customer service and news junkies use it to follow political events, Cutler writes.
4. Learning, and Profiting, from Online Friendships, by Stephen Baker, Business Week, 5-21-2009 Companies are figuring out how to make money from the wealth of data they're beginning to have about our online friendships, Baker writes. They're finding that if our friends buy something, there's a better-than-average chance we'll buy it, too.
5. Ultradent Finds Better Feedback, by Godhuli Chatterjee, B to B, 5-27-2009 Within the first 12 months of using the CustomerVoice channel, a manufacturer of dental products increased its collection of feedback by 40% compared to previous years and its revenue by $330,000.
6. Where to Find Your Free Focus Group, by Samantha Skey, iMedia Connection, 6-17-2009 Skey writes that companies report that engaging a private online community can require less focus groups and fewer surveys; gives example of Adidas, other companies.
7. Competitive Analysis in Tough Times, by Heidi Cohen, ClickZ, 4-6-2009 Tough economic times change customer buying patterns. As you do competitive analysis, keep in mind: (1) altered competitive landscape, (2) changed business drivers, and (3) modified marketing approaches.
8. An Early Clue to the New Direction, by Mike Nikolich, Tech Image, 5-1-2009 Social media presents an unprecedented opportunity to hear what your customers really think, to read their minds or to be a fly on the wall while they talk about you. All you have to do is shut up long enough to listen, Nikolich writes.
9. Skip Google, and Try These Search Engines, by Chris Dannen, Fast Company, 4-15-2009 Dannen describes DuckDuckGo, which is reported to have more pertinent results, and Newssift, which caters to business-related searchers.
10. Monitor and Manage Your Online Reputation, by , Go-to-Market Strategies, 4-15-2009 Describes and links to 4 favorite tools for knowing when others are talking about you, linking to you, and engaging with them when they do: TweetBeep, Google Alerts, Technorati and Trackur.
11. How To Monitor Online Conversations, by Dawn Foster, Web Worker Daily, 3-31-2009 People are talking about you, your company and your industry, and revealing many tips and tricks that you should know, Foster says. Offers tips to help you make sense of the massive amounts of data available.
12. Is Google the Only Game in Town?, by Gary M. Stern, Information Today, 3-1-2009 Stern discusses why, for long tail searches (a term coined by Wired editor Chris Anderson), which are the more obscure searches, different search engines can yield vastly different results.
13. Digging Deeper in Web Search, by Kate Greene, Technology Review, 1-29-2009 Software enhances individual searches on major search engines by evaluating which links you click on, and then instantly giving you revised search returns--including three sites that relate in some way to the site you clicked on, Greene reports.
14. Ask Shows Off Its Advanced Semantic Search, by Chris Crum, WebProNews, 1-9-2009 Ask has now announced some advances in its semantic search technology, Crum reports. Explains value of semantic search, provides examples, screen shots illustrating how Ask's search engine delivers results.
15. Survey Tools Step Up, by Jessica Tsai, Destination CRM, 10-21-2008 With the prevalence of user-friendly survey tools such as SurveyMonkey and Zoomerang, companies now want the opportunity to intercept the customer soon after issues occur. Vendors are beginning to provide "rapid notification" of results.
16. 14 Tools to Legally Spy On Your Competition, by Bryan Eisenberg, FutureNow, 10-7-2008 Tools to spy on competitors' websites include: Statbrain, AideRSS, FeedCompare, Xinu Returns, Google Trends for Websites, Google Insights for Search, Microsoft's Keyword Forecast Tool, Microsoft's Search Funnels, WayBackMachine, Web Page Speed Analyzer, Web Page Readability, Attention Meter, Websitegrader, and Google Alerts. Explains how each can be used for competitive intelligence.
17. Cull Web Content With Alerts, by Walt Mossberg, The Wall Street Journal, 10-1-2008 Mossberg describes Alerts.com and Yotify.com, both of which use simple forms that let you pinpoint your searches.
18. Baynote Brings Multichannel Wisdom to the Web, by Jessica Tsai, destination CRM, 6-17-2008 Tsai explains how using customers to benefit customers through the core principle of "the wisdom of the crowds" brings marketing intelligence to a whole new level.
19. The Market Research Industry Is Getting a Makeover, by Eric Pfanner, CRM Daily, 7-14-2008 It costs much less to interview consumers online than by telephone or through sidewalk pollsters. Pfanner describes some new firms that have been formed to take advantage of the speed and efficiency of Internet polling.
20. New Sites Make It Easier To Spy on Your Friends, by Vauhini Vara, Wall Street Journal, 5-13-2008 Vara discusses new and established Web sites that uncover details on people that often don't turn up in a simple Internet search. Advises how to avoid individual pieces of personal data from being made public, lists sites allowing some restricted access.
21. Dig Online for Competitive Pay Dirt, by Lauren Klostermann, iMedia Connection, 5-16-2008 Begin your research by investigating competitors' websites, noting the pros and cons of their shopping cart functionality, site structure, search engine optimization (SEO) data and everything else that's pertinent to what you do, Klostermann advises.
22. Amazon's Mechanical Turk: Where the 1700s Meet Web 2.0, by Doug Bartholomew, Baseline Magazine, 2-21-2008 Using so-called “crowd sourcing,” Amazon’s Mechanical Turk customers submit tasks that require human judgment and action. The human intelligence tasks are performed by a community of “turkers” who are paid by the requesters; Amazon gets a 10% commission.
23. Great, Free Consumer-Research Tools, by Gary Stein, ClickZ Experts, 11-19-2007 A brief overview of several free online services you can use to do useful market research. Including Compete and Alexa traffic statistics, Yahoo Answers for gathering consumer opinion, Facebook for surveys and polls, and Google Trends for monitoring buzz.
24. Seven Rules for Achieving Higher Online Survey Response Rates, by Dean Wiltse, MarketingProfs, 12-4-2007 Online surveys are a good way to gather information about what your customers want, but response rates are often low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives. Tips for getting the most out of the survey process.
25. Mining Millions of Minds Online, by Chris Maxcer, 1 to 1 Magazine, 10-5-2007 There are2 key benefits to mining social media: text or data mining tools, which analyze unstructured text by looking for hidden patterns; identify posts by specific customers and then map that information against existing customer data.
26. Yes, No, and Somewhat Likely, by Don Steinberg, Inc. Magazine, 10-1-2007 Describes some of the ways companies are using versatile, Web-based survey tools such as Zoomerang and SurveyMonkey that require no software installation.
27. Mining Millions of Minds Online, by Chris Maxcer, 1 to 1, 10-1-2007 Insight on customers' opinions, preferences, wants, needs, goals and dreams is trapped inside millions of online blog posts, community sites, and personal pages, hold the promise of helping companies better understand their customers.
28. Look Smart: UCSD Works to Improve Images Searches, by Sue Marquette Poremba, EContent, 8-24-2007 Researchers are developing content-based image retrieval software called Supervised Multiclass Labeling (SML), a step toward improving computer image recognition.
29. Is Your Online Survey Engaging Customers...Or Alienating Them?, by Ira Gross, 1 to 1, 5-24-2007 “You are not eligible to take this survey." Gross asserts that he has not been back to that site since; he discusses the 2 primary reasons firms conduct polls and surveys at their Web sites engagement and information gathering.
30. New Developments in Web Searching, by Reid Goldsborough, Information Today, 6-1-2007 If Google is the only search tool you use, you may be missing out, Goldsborough explains. There can be faster ways of getting to just the information you need through free and subscription-based services. Descriptions and links.
31. What Does the Internet Look Like?, by , CIO Today, 6-7-2007 A free new Web service from Akamai Technologies Inc. shows the 10 cities with the slowest Web connections at a given moment, ranks the regions facing the most network attacks, measures traffic on digital music, retail and news Web sites.
32. The Battle of the Online Encyclopedias, by John Breneman, CIO Today, 5-16-2007 Wikipedia is striving to maintain a "neutral point of view." But because it is written collaboratively by volunteers from all around the world, critics have questioned Wikipedia's reliability and accuracy. Reviews Conservapedia.com
33. Taming the World Wide Web, by Rachael King, Business Week, 4-9-2007 King reports that a rising tide of researchers at companies such as Eli Lilly are tapping Semantic Web technologies (a method of tagging online information) to unearth hard-to-find connections between disparate pieces of online data.
34. What You Can Learn From Your Competitors, by Heidi Cohen, ClickZ Experts, 4-12-2007 You should analyze your competition at least once a year, as part of your business planning process. Here is an organized process for gathering all of the useful data available, then using competitive grids, gap analysis, and SWOT to make sense of the data and act upon it.
35. E-Tailers Beat Offline Stores in Customer Satisfaction, by Enid Burns, ClickZ Stats, 2-20-2007 Consumers are significantly more satisfied with their shopping experiences online compared to regular retail. The latest American Customer Satisfaction Index gives e-tailers an average score of 83 on a 100-point scale, while offline retail scores 74. User reviews and other "Web 2.0" features are cited as the key advantage of online shopping.
36. Late Shoppers Push 2006 E-Tail Tally Over $100 Billion, by Keith Regan, E-Commerce Times, 1-4-2007 While major bricks-and-mortar retailers reported weak gains in sales for 2006, online retail racked up huge gains for the year, with the holiday shopping season pushing numbers into record-smashing territory, above $100 billion in the U.S. for the year.
37. Loyalty Hardens for Leading Brands on Internet, by John P. Mello Jr., E-Commerce Times, 1-10-2007 Competition among online retailers is heating up as the number of webstores selling just about anything continues to grow rapidly. Online shoppers are loyal to major brands, but not to individual online shops, where the cost of shopping around and switching suppliers is practically zero.