Social Networking, Items 1 to 50
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- 3 Steps for Curbing Social Media Pollution, by Alain Groenendaal, iMedia Connection, 1-7-2010 If you focus on one issue or topic, people will expect and look forward to hearing more of your comments, choose a topic you are passionate about and listen first before you tweet, Groenendaal advises.
- LinkedIn Joins ESPN, Skype in Shifting from Free to 'Freemium', by Ari Levy and Greg Bensinger, Business Week, 12-20-2009 Sites that initially gained users with free content are now boosting sales with features you have to buy, reflecting a desire by Web site owners to reduce their dependence on online advertising, write Levy and Bensinger.
- The Death Of Social Media, by Mike Schaffner, Forbes.com, 12-23-2009 Schaffner writes that Twitter has become less pleasant due to the amount of spam that is permeating the social media space, coupled with the overbearing commercialization that is taking place and the erosion of privacy.
- Making Money with Social Media, by Erika Jonietz, Technology Review, 12-29-2009 Describes a Web-based software package that helps companies manage their social media campaigns. The software measures audience size and engagement, allows coordinated planning and automated posting across multiple social media platforms.
- Retweet Tips for Maximum Twitter Exposure, by Vangie Beal, Webopedia, 12-4-2009 Beal offers tips on finding quality followers, learning to retweet, writing to be retweeted and the importance of using Twitter hash tags.
- Ghost Tweeting: The Real Phantom Menace, by Mike McDonald, WebProNews, 12-30-2009 Ghost tweeting, McDonald writes, is about the expectations of your followers. If they are following you because you are 'you' and 'you' are Tweeting about you, you may need to do your own updates. Otherwise, does it matter?
- 2010: The Year Social Marketing Gets Serious, by Laurie Sullivan, Media Post, 12-22-2009 Marketers will need to start justifying social marketing plans with business cases, objectives and metrics, as the medium moves out of the test phase, Sullivan writes. Table on changes in social media marketing budgets in 2010.
- How To Drive Business Leads With Question & Answer Forums, by Jason Falls, Social Media Explorer, 12-23-2009 People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com, Falls writes. Webinars and podcasts are the most popular social media resource for business information.
- 15 Most Annoying Types of Twitter Users, by J.D. Rucker, Soshable, 12-24-2009 Rucker offers examples of types of twitterers you should avoid imitating, including the linkjacker, the yeller, the Twitter gamer, the repeater tweeter, the tweeter of the same link 500 different ways.
- Five New Year’s Resolutions for Community Managers, by Angela Connor, Social Media Today, 12-30-2009 Connor suggests greeting at least 3 newcomers daily by finding a way to relate to them from the very beginning; focus on the members and their needs, not your organization; reinvent your newsletter; other hints.
- 5 Ways to Actually Make Money on Twitter, by Max Chafkin, Inc. Magazine, 12-1-2009 Chafkin explains how to turn followers into creators, sell products on Twitter, look for leads on Twitter, sell products for Twitter and find customers anywhere.
- Everyone Else Is Doing It, by Bill Lawrence, OMMA, 12-1-2009 Once you identify your business objectives, then you can determine the best blend of innovation and practicality to take in terms of adding social media to your marketing mix, Lawrence writes.
- Introducing The Big Money Facebook 50, by James Ledbetter, The Big Money, 11-30-2009 Ledbetter explains why and how the top corporate Facebook list was compiled, typical characteristics of the companies that made the list and comments on several large companies that have little presence. Top company: Coca-Cola.
- Mob Rule! How Users Took Over Twitter, by Steven Levy, Wired, 10-19-2009 As the company pursues a billion users and a business model, it may need to shape its product more aggressively. The challenge is to do that without alienating the very community that’s fueling the company’s rocket-ship ascent, Levy writes.
- Twitter Starts Charging in Japan, by Craig Buckler, SitePoint, 11-29-2009 Twitter users in Japan will be able to charge followers who want to read their tweets. Monthly charges will range from $1.15 to $11.60 (US Dollars); the account holder will receive 70% with the rest going to Twitter itself, Buckler reports..
- 4 Ways to Flaunt Your Brand's Social Media Attitude, by Tom Edwards, iMedia Connection, 11-30-2009 Edwards describes brand types: the Social Butterfly, the Thrill Seeker, the Wallflower and Strong & Silent types, presenting risks and opportunities for unlocking your potential.
- Social [Your Word Here] Strategy, by Jeremy Nedelka, 1 to 1, 11-23-2009 Nedelka discusses issues such as defining the social customer, ubiquity and mobility of social media. Notes that social intelligence is lacking, as few companies integrate online customer feedback data with their customer database.
- Facebook, Twitter Influence Holiday Gift Buying, by nyoung Hwang, Business Week, 12-10-2009 Social media sites such as Facebook Inc. and Twitter Inc. influenced 28% of U.S. holiday shoppers in gift-buying decisions in 2009, according to ComScore Inc., Hwang writes. Shoppers were most swayed by product reviews written by other consumers.
- Social Media Checklist for Small and Medium Size Businesses, by Heidi Cohen, ClickZ, 12-14-2009 Offers 9 questions to ask when developing a social media marketing strategy, then offers 7 tips to extend social media marketing efforts.
- Can You Really Take Something Called Twitter Seriously?, by Mike Grehan, ClickZ, 1-15-2010 A former skeptic explains how he became a convert and found good marketing and personal uses for Twitter.
- Google Shortens URLs for Easier Tweeting, by David Needle, Ecommerce-Guide.com, 12-16-2009 Google URL Shortner is a feature for the Google Toolbar and Feedburner, known as goo.gl service.
- Top Twitter Feeds for Internet Marketers, by Janet roberts, Web Digest for Marketers, 10-5-2009 Reviews the top Internet marketing Tweeters in the fields of social media, search marketing, e-mail marketing, web metrics/analytics, e-commerce, and Twitter power users.
- 7 Social Media Tactics for Explosive Results in Your Business, by Tinu Abayomi-Paul, Internet Search Engine Database, 11-9-2009 how do you get thousands of links from social media that will impact your search engine optimization efforts? Abayomi-Paul says it's not submitting every page of your site to every social media site in existence, explains why.
- Cashing in on Social Media, by Jeremy Nedelka, 1 to 1, 9-15-2009 By creating parallels to traditional metrics, anyone can assign values to social media engagement, Nedelka writes. Treating social media interactions like phone calls, emails, and in-person visits makes the metrics more obvious.
- Time for Twitter to Charge Tolls, by Phil Shapiro, Business Week, 10-14-2009 By charging a $10 annual fee, the microblogging service would clean up information pollution and generate a steady source of income. "If you don't think Twitter provides you $10 per year of value, you probably should not be using the service."
- 5 Tips for Social Media Marketing Success, by , webad.vamtage, 10-20-2009 First tip suggests that smaller, lesser-known social media sites can be huge winners, especially if they cater to a very specific topic or niche audience. Other tips include tracking your efforts with custom URLs and varying your message.
- Coping With Social Media Burnout, by Kristin Burnham, CIO, 11-11-2009 Burnham gives examples of how jumping onto the social media bandwagon puts your time management skills to the test, how some executives are coping.
- The Myth of Crowdsourcing, by Dan Woods, Forbes.com, 9-29-2009 Woods explains what really happens in crowdsourcing: a problem is broadcast to a large number of people with varying forms of expertise. Then highly-motivated individuals apply their individual talent to creating a solution. Wikipedia offered as example.
- Study: Twitterers More Receptive To Ads Than Other Social Net Users, by Tameka Kee, PaidContent.org, 9-24-2009 Research study finds that Twitter users are more likely to visit company profiles (20% ) than non-Twitter users (11%), and twice as likely to click on ads or sponsored links (20% vs. 9%). Kee discusses factors for high engagement.
- Opinion: 5 Reasons Twitter Makes Sense for Business -- and IT, by Scot Finnie, Computer World, 10-5-2009 Technically, Twitter offers little more than Facebook's status message, but the advantage comes not from the tool itself but from the community of people using it and the way they do so, Finnie writes.
- Scams & Shams: The Trouble with Social Networks, by Robert L. Mitchell, Computer World, 10-19-2009 Social media cybersquatting is where domain name cybersquatting was 10 years ago, Mitchell writes. To protect themselves, businesses should defensively register company brand names and trademarks on the major social networking sites.
- Study: 94% of Enterprises Will Invest in Social Media Despite Recession, by Clint Boulton, eWeek, 10-7-2009 Companies that go against the grain of belt-tightening by spending on social software such as blogs and wikis underscore the importance of these tools, proving that they are not just a hip trend or fad in the enterprise, Boulton writes.
- Corporate Dress Codes For Avatars Coming Soon, by Thomas Claburn, Information Week, 10-8-2009 Claburn presents Gartner research shows that with the rising use of virtual environments for business purposes, companies have to be aware of how employees' use of avatars might affect brand perception.
- More Twitter Advertising Opportunities, by Hollis Thomases, ClickZ, 9-8-2009 Discusses studies of the effectiveness of Twitter as an ad medium. TweetROI is the latest tweet product. Also mentions adCause as a clearing house for Twitter ads and Featured Users, a network of third-party Twitter applications.
- Should You 'Friend' Your Doctor on Facebook?, by Elizabeth Cohen, CNN Health, 9-3-2009 Communicating with existing patients online can add value to the patient-physician relationship, Cohen reports experts saying. Cautions that there are certain aspects of medical care that cannot be handled virtually.
- Twitter Braces For New Round Of Financing, by W. David Gardner, Information Week, 9-26-2009 Twitter is promoting its value for business, Gardner reports. "From local stores to big brands, and from brick-and-mortar to Internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter."
- Facebook Is Going for Some Twitter Sensibility, by Claire Cain Miller, New York Times, 9-13-2009 Adoption by businesses is a revenue-generating opportunity for both Facebook and Twitter, writes Miller. No matter how many features they share, it is unlikely that Facebook will make Twitter unnecessary for its users or vice versa.
- Building Your Tribe - 6 LinkedIn Success Studies (final/part 3), by Maisha Walker, Inc. Magazine, 9-21-2009 Walker offers advice and success stories of people getting work as a freelancer or consultant, promoting a product and general strategies by using LinkedIn.
- Facebook Tagging For Business, by Jason Falls, Social Media Explorer, 9-28-2009 There are some best practices to consider when tagging others on Facebook so that you, or your business or organization, doesn’t abuse the ability and upset your fans. Falls offers list of 5 best practices for tagging in Facebook.
- Combining E-mail with Social Media, by Karen J. Bannan, B to B, 9-28-2009 E-mail combined with today's social networking offerings such as Facebook, LinkedIn and Twitter allows businesses to reach and engage influencers that they never would have touched in the past, Banna reports. Offers 7 tips.
- Business Implications of Facebook Lite, by Alicia King, Suite 101, 9-11-2009 King explains what Facebook Lite means to businesses advertising on Facebook, how it hurts businesses relying on applications, quizzes and games.
- In Business, Early Birds Twitter Most Effectively, by Shel Israel, CRM Daily, 10-12-2009 Business uses for Twitter are proving to be as diverse as those for the telephone or e-mail. They generally break into two categories: ways to follow customers and ways to increase efficiency, Israel writes. Examples of Dell, others.
- Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS, by Jakob Nielsen, Alertbox, 10-12-2009 Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
- Social Media Outsourcing Can Be Risky, by Jakob Nielsen, Alertbox, 9-8-2009 Hosting a company's content and services on 3rd-party social networking sites involves both tactical risks (lower usability) and strategic risks (less user loyalty).
- E-Mail Versus Twitter, by Bill McCloskey, ClickZ, 8-27-2009 Sees Twitter as a powerful push medium, like e-mail. The author doesn't think so, but looks at Twitter's strengths and weaknesses in contrast to e-mail.
- Social Media Is Not the Message, by Bryan Eisenberg, ClickZ, 8-28-2009 A good message on any medium can be effective, says Eisenberg. A bad message isn't cured by Web 2.0 technology. Work to understand how each technology works so you can deliver a relevant message within it.
- Back to Basics in a Twitter Era, by Sean Carton, ClickZ, 8-17-2009 Should small businesses take their modest marketing budgets and invest in the what-happens-to-be-cool-this-month basket? Short answer: No. Do what works: email, SEO, newsletter sponsorships, paid search, etc.
- Twitter Better for Nonsense Than Business Sense, by Tim Parry, Multichannel Merchant, 8-24-2009 More than 40% of all tweets are "pointless babble," according to a new study from Pear Analytics. But Twitter can be used to interact with TV shows, employers, co-workers, companies/brands, and TV anchors and journalists.
- 10 SEO Tips For Maximizing Facebook Visibility, by Marty Weintraub, Search Engine Land, 8-28-2009 Discusses algorithmic ranking factors on Facebook. Encourages posts with careful keyword optimized content. Recommends that you contribute continually.
- Executives See Value And Danger In Social Media, by Mike Sachoff, WebProNews, 8-28-2009 While executives are concerned about social media, they also see value in it, with 81% of surveyed managers say social media can improve customer relations and build their brands.
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