Linking Strategies, Items 1 to 50

Check out Ken Evoy's free SiteSell Value Exchange. It (1) registers your site as one that is willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. No charge. Check it out!. Two automated link building software programs stand out -- Zeus and Arelis. These search for complimentary sites, help you maintain a link directory, and manage reciprocal links. But use these programs to identify the complementary sites, not to send impersonal automated e-mail spam to site owners. The software tool that does by far the best job of analyzing links is OptiLink Link Reputation Analyzer, a Windows program developed by Leslie Rohde. OptiLink queries Google and other search engines to find links to your site (or competitors' sites) and tells you a great deal of information about the linking patterns.

"Linking Strategies" includes 279 items
This page contains items 1 to 50

1. Link Building Prohibition Bill That Should Govern Your Off-Page Optimization Campaign, by Cristian Lungu, SiteReference, 11-2-2009 Lists 14 "don't do's" with regard to link building. These relate to outsourcing, deep linking, mass mailing, velocity of link building, generic keywords, avoid 3-way linking schemes.
2. SEO Tips for Small Business: How to Get Good Links, by James A. Martin, Small Business Computing, 12-7-2009 Keyword-rich links from other Web sites (that point back to your site) do more to bump your page rankings than any other element, Martin writes, citing survey findings. Describes how you can acquire quality links to your site.
3. Link Building Basics, by Virginia Nussey, SEO Newsletter (Bruce Clay LLC), 1-15-2010 Introductory article on link building. The author explains where linking fits in the larger discipline of SEO, what defines a quality link, and then discusses various linkbuilding techniques: link bait, syndication, manual link requests, partners and sponsorships.
4. Planning a Link Bait Strategy, by Bryan Eisenberg, ClickZ, 11-20-2009 Six steps to linkbaiting nirvana include: (1) Define your goal, (2) decide how to measure success, (3) develop your personas, (4) develop the content, (5) make it easy to share, and (6) share and refine.
5. 8 Tips To Make PPC Work With Link Building Efforts, by Julie Joyce, Search Engine Land, 11-24-2009 When PPC ads bring someone to your site, you can get links if you: (1) create linkable content on your site, (2) create sticky landing pages, (3) make your copy memorable, (4) visualize your anchor text, (5) build up internal page visibility, (6) don't be deceptive, (7) make use of the capability for quick testing, and (8) use your PPC analytics.
6. Link Building With Content: How To Attract Links And Leads, by Garrett French, Search Engine Land, 10-20-2009 Content that attracts links means that content must appeal to: (1) your market, the audience of potential buyers, (2) attract links from relevant, influential sites, and (3) topics must sell your company. Ask customers what online and offline publications they read -- then ask why. See who's advertising. Tailor content to fit there.
7. Preparing For International Link Building Success, by Andy Atkins-Krüger, Search Engine Land, 10-20-2009 International link building requires different preparation than national link building: languages, developing a geo-targeting strategy, reputation and regulations.
8. Got Bad Incoming Links? Google Says, 'Don’t Fret It', by Barry Schwartz, Search Engine Land, 10-19-2009 Google explains in a blog that incoming links are 'just one of many' ranking factors. That being the case, Google says if you have bad quality incoming links, 'don’t fret' it and focus on things you can control, like your content.
9. Recovering From Link Building Mistakes, by Eric Ward, Search Engine Land, 10-6-2009 Discusses how he dealt with various client horror stories of bad links -- paid links, changed architecture -- and suggests some proactive steps to take.
10. Targeting People Who Control the Links, by Justilien Gaspard, Search Engine Watch, 10-15-2009 A dozen high-quality links from the right sites can drastically increase rankings and referral traffic. The trick is getting them to notice your company, Gaspard writes, explains who and where to target and then get in front of these people.
11. 6 Discovery Methods For Finding Ideal Linking Partners, by Julie Joyce, Search Engine Land, 9-29-2009 Ways to find ideal linking partners include: (1) random searches, (2) relevant searches, (3) directories, (4) blogrolls, (5) referrals, and (6) "others."
12. Why You Can’t Dismiss All Directory Links, by Debra Mastaler, Search Engine Land, 9-15-2009 Discusses the importance of directories for a linking base. But notes that there are only 4 heavy hitters: The World Wide Web Virtual Library (VLIB), Yahoo! Directory, Best of the Web, and Open Direct Project. Discusses pros and cons of directories.
13. Links Vs. Web References As Relevance Signals, by Eric Enge, Search Engine Land, 9-14-2009 Discusses the growing importance of 'web references' or 'citations' as a factor in search rankings. These are a mention of a brand, product, or website that is not referenced by a link (or perhaps in a no-followed link).
14. Elephants In The Link Building Living Room, by , Search Engine Land, 9-8-2009 Large looming -- often ignored -- issues in link building include: (1) paid links (everybody seems to be doing it still), (2) the PageRank toolbar (but it's still on the toolbar), (3) directories (dumb), (4) SEO information overload.
15. Link Diagnosis Launches New Tool: A Review, by Matt McGee, Search Engine Land, 9-3-2009 Discusses the pros and cons of Link Diagnosis, a well-known link analysis tool, now with new owners.
16. My Favorite Link Building Lie, by Eric Ward, Search Engine Land, 8-25-2009 Yes, you can still get links by asking politely for them via e-mail. If your content is truly worthy, you can get links.
17. Link Economics 101: A Prerequisite For Advanced SEO, by Stephan Spencer, Search Engine Land, 8-6-2009 Gives tips on obtaining and tracking links, but notes that determining ROI of links isn't very accurate.
18. Keeping Christmas Alive, by P.J. Fusco, ClickZ, 7-15-2009 Summer is prime time for harvesting links for the year-end holiday season. Recommends getting links to your homepage when possible, link to holiday landing page URLs from related category and subcat pages. Use the holiday landing page in many marketing venues, use linkbait to build new holiday links.
19. Reuters Happy to Take Traffic the AP Doesn't Want, by Chris Crum, WebProNews, 8-9-2009 Reuters is clearly going to be more popular among bloggers, aggregators and others. With this kind of attitude, Crum observes, wonders if AP and its peers will re-evaluate their position on others linking to their sites.
20. Why Linking Is so Important for Ranking, by Mike Grehan, ClickZ, 7-27-2009 Provides historical perspective of how linkage data became such an important factor in ranking. Reviews social networking algorithms behind PageRank. Recommends not focusing on links, but on developing a niche and a reputation within that niche. Write down 10 reasons why people should link to you.
21. Hooked on the Idea of Link Bait?, by P.J. Fusco, ClickZ, 8-26-2009 Defines like bait as content you create that inspires other people to link to it, not just about getting to Digg's home page. If every time you post content on your site you gain 1, 2, 5, or 10 prominent links, then the articles did their job.
22. Keeping Christmas Alive, by P.J. Fusco, ClickZ, 7-15-2009 Link harvesting is about channeling links to your content over the years to an optimal destination within your site. Link building is about getting new links to a target destination. Discusses whether or not to revive old page URLs. Explains how to do internal linking to promote holiday pages.
23. How To Research, Create And Distribute Highly-Linkable Content, by Garrett French, Search Engine Land, 7-21-2009 Lists tools that can help you find and analyze linkable content in your industry, so you can find what people link to -- and the gaps that you might exploit.
24. Are You Link Building Or Just Keeping Up With The Joneses?, by Eric Ward, Search Engine Land, 6-30-2009 One tactic has been over used: Sees who is linking to your competitors and then try to get a link from them. But this means always playing catch-up and doesn't differentiate you from your competitor. Explains how to search for sites that *don't* link to your competitor.
25. The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities, by Garrett French, Search Engine Land, 6-23-2009 Suggests a tool to pre-qualify link prospects by determining who are the SERPs dominators. Steps are: (1) keyword selection, (2) search a keyword with SEO for Firefox engaged, (3) populate the "Raw 100s" sheet, (4) identify SERPs monsters by hostname frequency, (5) pull backlinks from top performing competitors. Discusses linkability analysis.
26. Understanding Federated Link Building: A Primer With Examples, by Eric Ward, Search Engine Land, 6-16-2009 Federated Search is the process of simultaneously searching multiple search engines from a single search box. So Federated Link Building is similar: (1) identify the federated or meta-search engine in your niche, (2) look for the inclusion/submission policy, and (3) submit or request inclusion for your content.
27. How To Use Long-Tailed Keyphrases in Your Linking Campaign, by Julie Joyce, , Long tail keyphrases tend to be niche enough to give you more conversions, since the indicate a readiness to buy. Explains how to identify long-tail keyword phrases, identify good landing pages for them, and then build a few links with long tail words as the anchor text. Take a baseline, monitor progress, and adjust as necessary.
28. Using Competitors To Build Links, by Debra Mastaler, Search Engine Land, 6-2-2009 Two key components to monitoring competitive activity online are (1) analyzing backlinks and (2) developing marketing intelligence. Offers tips.
29. The Role of Articles in SEO - Achieving Top Rankings in Weeks, by Darren Chow, Entireweb Newsletter, 5-12-2009 Expert explains the main elements of getting links through article marketing: appropriate word count, proper formatting, target keywords in article title, catchy title and interesting summary, delivering the promise of your article title, using anchor text in links, submission through article sites and article submission software.
30. The Importance Of Link Development Metrics, by Julie Joyce, Search Engine Land, 5-19-2009 When link clients don't allow link builders to access analytics, it's difficult to measure conversions from the links.
31. Finding Link Targets, by P.J. Fusco, ClickZ, 4-22-2009 Explains how to find link targets. (1) Do keyword research, (2) Review links from competitive sites, looking for gaps in your mix, (3) Look for their search results on pages 1-3. (4) Avoid fake sites.
32. SEO Tools: Link Analysis, Part 3, by P.J. Fusco, ClickZ, 4-8-2009 To do link analysis, she recommends: TouchGraph Google Browser (www.touchgraph.com/TGGoogleBrowser.html) and Hub Finder (training.seobook.com/hubfinder), and domain age finders from SEO Chat and Webconfs.com.
33. Viral Link Building: Size Doesn't Always Matter, by Justilien Gaspard, Tech Image, 5-1-2009 It's important to keep your target audience and goals in mind when designing your campaign. Is it to build brand awareness? Build quality links? Get the attention of industry journalists? Gaspard offers examples of different measures of success.
34. Before You Start Link Building, by Eric Enge, Search Engine Watch, 5-20-2009 Link building is not something you should launch into without doing some planning, Enge writes. The basic reason for this is that the best way to target your campaign is not always intuitive.
35. Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool?, by Eric Ward, Search Engine Land, 3-31-2009 From a link-building standpoint, Twitter is can get the word out to a narrow niche group, some of whom may link to your site when they see the tweet.
36. Ask the Link Builders Q&A - SMX West, by Gareth Davies, Marketing Pilgrim, 3-10-2009 Provides notes on how panel members answered: (1) How do you price linking campaigns? (2) How valuable are web directories in 2009?
37. A Link Building Stimulus Plan, by Debra Mastaler, Search Engine Land, 3-10-2009 Suggests a directory submission program of about 20 general directories, including DMOZ, Yahoo, Best of the Web, Ezilon, Joe Ant, Massive Links, GoGuides, Rubberstamped, Greenstalk, Business, and Aviva. Then suggests many elements (such as affiliate programs, videos, blogs) that can be submitted to other directories.
38. Using Twitter For Link Building, by Jason Lee Miller, WebProNews, 4-15-2009 Reports on how a message that begins as a tweet ends up as a link from a highly trusted website.
39. Increase Online Visibility for Sales and Links, by Justilien Gaspard, Seaerch Engine Watch, 4-2-2009 The greater your company's visibility is online, the more links your site will get. Gaspard offers some methods to build brand awareness and exposure online including getting press mentions and contributing to online forums.
40. SEO Tools: Link Analysis, Part 2, by P.J. Fusco, ClickZ, 3-25-2009 In this segment of the series, the author examines a back link analysis tool from SEOmoz. Other such tools are listed. Also recommends Webmaster Tools from Google.
41. What If A Client Doesn’t Like Link Building?, by Julie Joyce, Search Engine Land, 2-24-2009 Some SEO clients don't get it: linking is vital. Good content is the only thing that matters, because it attracts links. Recommends better internal linking and use of social media for links to your site.
42. 4 Quick Ways To Build Quality One-Way Links, by Titus Hoskins, SiteReference, 2-19-2009 Discusses four link building methods: (1) article marketing -- still one of the most effective strategies, (2) AddThis Bookmark where visitors build links for you, (3) Google Alerts Link Building -- make comments and a link on pages for your keywords, (4) press releases.
43. Article Distribution vs. Guest Blogging: Is There a Difference?, by Karon Thackston, SiteReference, 2-19-2009 Truth is, article marketing is not devoid of search engine benefits as some claim. While the link quality of article directories themselves may have been degraded over time, they only account for one source of links. But do guest blogging, too.
44. Sustainable Link Equity, by Eric Ward, Search Engine Land, 2-17-2009 As a site matures, it often attracts new links, sometimes in spite of itself. In less competitive niches, it may be enough to sustain a high rank without trying. Sustainable link equity is different for different sites and niches.
45. A Look At Article Directories and Their Influence in Organic Rankings, by Michael Gray, Search Engine Land, 1-30-2009 Notes that article syndication sites used to offer backlinks, but many now use the nofollow tag. Author concludes that for anything more competitive than long tail 4+ keywords, it's probably not worth the effort, except for new and developing sites. Don't submit content duplicated on your website or you may be outranked by the article directory. Article directories could be useful for reputation management in order to outrank user-generated content.
46. Ecommerce Know-How: Customer-Centric Content as Link Bait, by Armando Roggio, Practical eCommerce, 1-26-2009 Uses REI as an example of articles that offer expert advice on outdoor activities as an example of potential "link bait." Recommends content such as demonstrations, how-to or know-how, blog content, and coupon or deal landing pages.
47. Evaluating Inbound Link Relevancy, by Fernanco Chavez, SEO Newsletter (Bruce Clay LLC), 1-15-2009 To combat paid links, Google has drastically increase the importance of linking page relevance outside of the anchor text that links to your site. So links from high PR sites don't help unless they have relevant content. Explains how Google Webmaster Tools helps you evaluate your inbound links.
48. You’re Up A Link Creek Without An Anchor, by Debra Mastaler, Search Engine Land, 1-13-2009 Explains the anatomy of a hypertext link. Then explains the importance of relevant anchor text for link popularity.
49. SEO: Buying Links is Risky Business, by Jeff Muendel, Practical eCommerce, 12-2-2008 InLinks.com matches advertisers (link purchasers) with bloggers who get paid to have links added to their blog content, hoping to avoid scrutiny by Google, which doesn't like the practice of selling links. But such links can be easily spotted, making it high-risk behavior.
50. Link Building In A Global Economy, by Julie Joyce, Search Engine Land, 12-2-2008 To get quality links globally: (1) speak their language (or find someone who does to communicate with them), (2) continue your education on the culture, (3) get social, (4) don't go completely native, (5) blog, (6) meme first, (7) don't forget directories