Public Relations, Items 1 to 25

"Public Relations" includes 25 items
This page contains items 1 to 25

1. How Press Releases Can Be Great For Search, by Chris Crum, WebProNews, 12-29-2009 Press releases can also drive traffic, particularly from search engines, Crum writes. Links to press releases on Twitter and other social media networks reportedly increased traffic up to 5 days after issuing a news release.
2. 3 Handy Web Resources: Free PR for Small Businesses, by Andrew Lock, Small Business Computing, 12-14-2009 Lock describes how the 3 sites HelpAReporter.com, SideStep.com and GetHumanDatabase can help small businesses increase their visibility in the marketplace.
3. Is online PR the ultimate link building technique?, by Ken McGaffin, Wordtracker, 9-29-2009 Discusses the benefits of news media publicity for a website: (1) Traffic, (2) bloggers who pick up the story, (3) bookmarking and recommendation links, (4) other journalists, (5) links that help SE rankings, and (6) bragging rights. Offers 5 tips for getting media coverage.
4. 10 reasons why journalists will write about your website, by Ken McGaffin, Wordtracker, 9-29-2009 Journalists will write about your site because: they need to create a list, a seasonal story, follow up on a big story, they're writing about a competitor, you won an unusual order, they need an example of a national trend, expert comment, an award winner , etc.
5. How To Create A Modern Press Release, by Brandon Eley, SitePoint, 5-28-2009 Eley defines public relations, press releases and how they fit into online marketing. This is a book review
6. PR Goes Multichannel, by Heidi Cohen, ClickZ, 4-20-2009 To reach your whole audience with PR, you need to think of using a variety of channels. (1) Determine marketing goals for your PR program, (2) consider the audience for your PR efforts, (3) develop a content strategy for your press releases, (4) target appropriate media outlets, and (5) measure the results of your PR efforts. Also suggests use of a press center, social media press releases, and SEO optimization of press releases.
7. Optimize Your Press Release As Part of Your Link Building Strategy, by Rachel Kuptz, Entireweb Newsletter, 4-28-2009 To write an optimized press release: define the keyword you want to rank for, include keyword throughout the release, hyperlink thoughtfully, consider the upgrade option, and distribute to a variety of services.
8. Create Something Newsworthy -- Branding, Marketing, Links, by Justilien Gaspard, Search Engine Watch, 4-16-2009 It isn't easy to create something newsworthy, especially something that will get picked up by the mainstream press, Gaspard writes. Study what has received the most attention in the past. Research what they're most likely to write about.
9. Press Release Basics for SEO Success, by Paula Allen, SEO Newsletter (Bruce Clay LLC), 3-16-2009 Explains how press releases can be used to bring traffic to your site. Discusses costs, design of the press release with SEO in mind (keywords, links, and engagement objects), general distribution, and distribution in social media.
10. 9 Best Practices for Getting Press Coverage, by Larry Chase, Web Digest for Marketers, 3-16-2009 To get press coverage: (1) keep your eye to the Twitter track, (2) look for audience-to-audience opportunities, (3) ask: What's in it for my readers? (4) Start your own blog, (5) use press releases for inbound links, (6) post press releases on your own site, (7) propagate with white papers, (8) inbound links often build slowly, and (9) start an e-mail list for your press releases.
11. Three Quarters of the PR Email I Receive Is Irrelevant. Why?, by Josh Bernoff, Groundswell, 2-19-2009 As an industry analyst, Bernoff gets many of the same types of emails as reporters. Tracking every PR e-mail received in a 2-week period, he analyzes results for relevance, sources, timing, personal touches, getting off a list and format.
12. Press Area Usability, by Jakob Nielsen, Alertbox, 1-20-2009 As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.
13. Try PR to Get Your Audience's Attention—On the Cheap, by Len Stein, Chief Marketer, 12-2-2008 Publication relations costs just 10% of typical marketing efforts, and delivers key message points with editorial credibility.
14. Press Releases from a Marketing Perspective, by Janet Meiners, Marketing Pilgrim, 11-26-2008 Interesting study by Vocus on the difference between how success is viewed for a press release by PR professionals vs. marketers and small business owners. PR professionals are more concerned with traditional media exposure, image, etc., while marketers and owners are looking for links and for traffic to a website.
15. Press Releases Help Improve SEO Presence for Small Businesses, by Cher Murphy, Small Business Digest, 11-1-2008 If a company has a press section with releases that contain SEO terms, they have a good chance of coming up in the search results. It’s an easy and cost-effective way to bring potential customers to a site, Murphy advises.
16. WebU: On a Wing and a Yodel, by Todd Friesen, OMMA, 11-1-2008 Friesen asks, How are you monitoring your online reputation, if you do? Are you tracking your company, products and high-profile employees? Suggests tools such as Trackur or Google Alerts and explains how to use Yahoo for reputation management.
17. Web U: The Problem With Perfection, by Todd Friesen, OMMA, 9-1-2008 Whenever we talk about online reputation management, as with most things in life, we immediately gravitate toward the bad stuff, Friesen observes and writes that reputation management can be integral to a larger PR campaign.
18. 12 Reputations Every Company Should Monitor Online, by Andy Beal, Marketing Pilgrim, 4-10-2008 Reputation monitoring for a company should include: (1) your personal name, (2) company name, (3) product brands, (4) CEO and other execs, (5) media spokesperson name, (6) marketing message, (7) competition, (8) industry, (9) known weaknesses, (10) business partners, (11) clients' news, and (12) intellectual property.
19. The SEO-Social-Media-Sales-Press-News Release, by Rebecca Lieb, ClickZ Experts, 4-25-2008 Press releases are now so commonly used for generating traffic and improving search visibility that they are becoming a new form of spam. The proliferation of this practice is reducing the impact of press releases.
20. Five Steps for Recovering from an Online Reputation Crisis, by Andy Beal, Marketing Pilgrim, 1-15-2008 Offers both a positive and negative example of responding to an online mistake. The offers 5 steps: (1) a response from the top, (2) admit your mistakes and apologize, (3) host the conversation, (4) seek resolution, (5) turn detractors into evangelists. Do these things with sincerity, transparency, and consistency.
21. Google Knol Looks To Take On Wikipedia, by Jeff Muendel, Practical Ecommerce, 1-2-2008 Watch for the launch of Google's Knol service, an author-focused alternative to Wikipedia, and get ready to assert yourself as an authority in your e-commerce niche.
22. The Right Way To Fix Inaccurate Wikipedia Articles, by Durova, Search Engine Land, 8-7-2007 Explains how to fix incorrect Wikipedia entries using the existing infrastructure.
23. Buzz Monitoring: 26 Free Tools You Must Have, by Andy Beal, Marketing Pilgrim, 8-27-2007 Here's an annotated list of 26 buzz monitoring tools to keep track of your company reputation. Includes Moreover, Yahoo News, Digg, Technorati, Google Blog Search, and a host of others.
24. Getting Your Product in the Spotlight, by Michelle Megna, Ecommerce-Guide, 3-28-2007 A small e-tailer's guide to PR, discussing ways to get attention and coverage from magazines, newspapers, radio and TV. In some niches, you can just put up your most interesting products, and coverage will follow. In other cases you have to think outside the box and find clever angles.
25. The Rise of Aggressive Bounce Rates, by Derek Harding, ClickZ Experts, 1-25-2007 E-mail access providers are continuing to tighten their policies and practices for bulk e-mail delivery, and creating more problems for legitimate commercial e-mailers. Lately, it has become much harder to get messages through to lists that are used infrequently, due to aggressive bounce rate monitoring.