Search Engine Techniques, Items 1 to 50

"Search Engine Techniques" includes 491 items
This page contains items 1 to 50

1. Real-time Search: 4 Questions That Deserve Answers, by Rob Birgfeld, SmartBlog on Social Media, 12-21-2009 Birgfeld discusses questions, concerns and fears about what the shift to real-time search might mean to marketers.
2. Beyond Realtime Search: The Dawning Of Ambient Streams, by Edo Segal, TechCrunch, 12-20-2009 Segal suggests that there are 4 building blocks of ambient streams, our next big evolutionary leap in how we use technology: real-time Web, published information, geolocation data and social communications.
3. Things to Consider if Page Speed is to Become a Ranking Factor, by Chris Crum, WebProNews, 12-28-2009 Crum presents comments of those against the possibility of Google's using Web page speed as a ranking factor, expert opinions and Google's own tips on site performance improvement.
4. A Convenient Content Truth, by Rich Ord, WebProNews, 12-28-2009 Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / AdWords relationship with Google, Ord writes. Describes a content assembly line creating content specifically for Google searches.
5. Searching for Second Chances, by Ted Shergalis, OMMA, 12-1-2009 Shergalis discusses 3 challenges that can make search engine marketing appear daunting and offers 3 opportunities that address and overcome all barriers.
6. Can You "Rank" in Google if Everyone Has Different Search Results?, by Chris Crum, WebProNews, 12-9-2009 Google has extended its personalized search functionality to users who are not even signed in, writes Crum, explaining that you may have to pay greater focus to your target audience.
7. 10 Tips for Adapting SEO for Any Situation, by Richard Zwicky, iMedia Connection, 12-1-2009 Zwicky's tip 2 (of 10): quantify potential demand. He says you absolutely need to forecast how many people will search for any given product by type and category, and think of all the varied and "long-tail" terms used to search for the identical product.
8. Web Design for Usability and SEO, by Paula Allen, SEO Newsletter (Bruce Clay LLC), 12-16-2009 Explains the difference between research sites and e-commerce sites, the importance of understanding one's target audience, developing a spider-friendly site, incorporating multimedia, positioning text for spiders, and navigation.
9. Siloing - How to Theme a Web Site for Clear Subject Relevance, by Paula Allen, SEO Newsletter (Bruce Clay LLC), 11-16-2009 Introductory article on content siloing, that is arranging different topics on a site in a way that each gets high rankings. Explains both virtual and physical siloing, as well as internal linking strategies that emphasize sectional pages.
10. SEO Best Practices When Moving a Web Site, by P.J. Fusco, ClickZ, 12-16-2009 You can lose "link juice" when moving a domain, if you're not careful. The author explains how to develop a 301 redirect map, audit indexation levels, monitor in Webmaster Tools, check external links to the new site. Other tips included.
11. 5 Essential Concepts For E-Commerce SEO, by Aaron Bradley, Search Engine Land, 12-16-2009 For e-commerce site SEO, (1) product detail pages are your bread and butter, (2) classification is crucial, (3) your on-site search engine is a search engine, (4) e-commerce is going social, (5) the duplicate content monster lurks everywhere.
12. ROI Is the New Ranking, by Julie Batten, ClickZ, 10-26-2009 SEO measurement has changed dramatically. Less important now are: keyword rankings/positioning, number pages indexed, number of inbound links, and PageRank. Moderately important is organic search traffic. Of first importance are organic-driven conversions , leads/sales, CPA, and ROI. Explains how to calculate organic search ROI.
13. Search in the New Economy, by Julie Batten, ClickZ, 10-12-2009 These days consumers are seeking out value, coupons. They are using product and price comparison engines. AskDeals helps people find the best prices and coupons. Yahoo is lowering the cost of paid search. Explains the opportunities for marketers in these trends.
14. Search Diversity, by Christopher Hosford, B to B, 11-16-2009 Search marketing continues to evolve rapidly, even as it fragments into complementary variants such as local, real-time, video and mobile, Hosford writes. Business intelligence about new brands or products could be significant for real-time search.
15. 10 Tips for Combining SEO and Paid Search, by Mike Dobbs, iMedia Connection, 11-3-2009 Natural search clicks were 17 percent higher on days when paid search ads were running, Dobbs reports. Tips include optimizing landing pages, thinking locally, and developing a content diversification strategy.
16. Real-time Search Rivalry Heats Up, by , BBC News, 10-22-2009 Twitter has signed deals to put messages sent via the microblogging service into the Microsoft and Google search indexes.
17. 9 Tasty Tips For Ecommerce SEOs, by Adam Audette, Search Engine Land, 10-5-2009 Recommendations include: implement a recommendation engine, add related links, correlate entry page to bounce rate, be a speed demon, kill duplicate product URLs, run scheduled crawls and audits, brag about successes, leverage landing pages, stay creative .
18. 8 Easy Ways To Check Out Your SEO Competition With SEOBook's Toolbar, by Sally Evans, Associate Programs Newsletter, 8-28-2009 Explains how to use SEOBook's Toolbar to see: how many sites are competing for your keyphrase, 5 top competitors, age of competitors' sites, size of the competition, links to competitors, etc.
19. Duplicate Content: Myths, Mayhem and Making Sense of it All, by Jody Nimetz, Enquiro Marketing Monitor, 9-17-2009 Discusses 3 myths about Google's attitude toward duplicate content. Explains penalties, Google's guidelines, and Google's removing of sites from their index for infractions.
20. SEO Success Means Letting Go of PPC Expectations, by Dærick Gröss, SEO Newsletter (Bruce Clay LLC), 9-15-2009 With PPC you can easily determine ROI. SEO, on the other hand is a longer term proposition. ROI isn't as easy to determine, but value is great. Explains the need for patience and understanding of different conditions that affect SEO success.
21. Keyword Research for a Firm SEO Foundation, by Paula Allen, SEO Newsletter (Bruce Clay LLC), 9-15-2009 Defines keyword research, then explains steps in the various phases of the process: discovery, evaluation, and implementation.
22. Optimizing for the YouTube Search Engine, by Julie Batten, ClickZ, 9-28-2009 Explains how to optimize YouTube videos for search. Some of these are to include search terms in the title, high numbers of views, high ranking by users. Off-page factors are keyword-rich anchor text pointing to the video.
23. Deduping Duplicate Content, by P.J. Fusco, ClickZ, 9-23-2009 Discusses the types of duplicate content: accidently, dodgy, and abusive. Then gives several quick tests to see if you have a duplicate content problem on your site.
24. Where Google Stands on the "Keywords" Meta Tag, by Chris Crum, WebProNews, 10-9-2009 Google does not use the "keywords" meta tag in its web search ranking, Crum reports. Google doesn't ignore all meta tags, however, as it sometimes uses the "description" meta tag as the text for search results snippets.
25. Parsing the Future of Search Marketing, by , B to B, 9-23-2009 Executive of comScore discusses how search engine algorithms are evolving to more accurately reflect searcher intent.
26. Boost Results With a Blended Search Strategy, by Jeremy Nedelka, 1 to 1, 10-5-2009 Search engine optimization and search engine marketing, once distinct terms, are becoming less so, Nedelka observes. Explains how companies should take a blended approach that includes paid and organic search strategies.
27. WordStream Release Free-For-All Keyword Tool, by Laurie Sullivan, MediaPost, 9-28-2009 Suggested terms through The Free Keyword Tool draws from a keyword database built with purchased search data from ISPs, search engines and companies that make toolbars. The filtered keyword function is free, too, Sullivan reports.
28. Google Busts the Duplicate Content Myth, by Chris Crum, WebProNews, 9-21-2009 Google recognizes that most duplicate content is not created to be deceptive, Crum writes, giving examples. Google will recognize that they're the same, and will try to pick the right one, suggests using a "canonical" version of the URL.
29. Five Search Marketing Tips For The Holidays, by Niraj Shah, Search Engine Land, 9-28-2009 The author discusses holiday consumer behaviors to keep in mind, with the search marketing implications: (1) Consumers research early and purchase late, (2) research begins online, but many end up purchasing in the store, (3) holiday consumers are more likely to be searching for gifts, (4) consumers are more likely to purchase over the holidays, and (5) consumers love post-holiday sales.
30. Google: Stop Suing Over The Meta Keywords Tag, We Don’t Use It, by Matt McGee, Search Engine Land, 9-21-2009 Quotes Google to the effect that the keywords meta tag is not used at all to determine rankings. Neither is the description meta tag.
31. Today's Content Relevant to Tomorrow's Real-Time Searches, by Chris Crum, WebProNews, 8-28-2009 Real-time search isn't a replacement for Google, Crum writes. People aren't just searching on Google and the traditional search engines. They're searching on social networks too.
32. Common SEO Problems of E-commerce Sites, by Chris Boggs, Search Engine Watch, 8-28-2009 The typical assumption is that the majority of e-commerce domains are somewhat "top heavy," with most links pointed to the home page, but that isn't always the case. Boggs looks at some trends on the e-commerce platforms.
33. Bing Gets Visual Search Capability, by Paul McDougall, Information Week, 9-14-2009 McDougall describes an enhancement to Bing that allows users of the search engine to find certain items by viewing images instead of sifting through pages of text-based Internet links.
34. How a Google Penalty Can Make Your Site Stronger, by Tariq Ali, Internet Search Engine Database, 9-14-2009 Ali tells penalized site why its Google rankings vary. Some reasons: the website has very few backlinks in comparison to competitors who have significantly more, the content was over-optimized by using the same keywords. Tells how to remove penalty.
35. Natural Search Adherents Learn the Value of Tweaks and Tweets, by Christopher Hosford, B to B, 7-20-2009 Search engine optimization (the “free” kind of Web site tweaking based on content, metatags and link-building that helps a company get recognized in search queries) can return big, enduring benefits, Hosford writes.
36. With Organic Search, Content and Inbound Linking Is King, by Christopher Hosford, B to B, 7-29-2009 The current economy is forcing marketers to take a closer look at the “free” kind of search marketing, better known as search engine optimization (SEO), Hosford writes. Describes several companies experiencing successful SEO.
37. 5 Factors When Choosing an SEO Company, by Jill Whalen, Internet Search Engine Database, 7-22-2009 Does the SEO firm set realistic expectations about what they can and can't do, or do they simply promise the moon? Smart SEOs under-promise and over-deliver, so watch out for those that do the opposite, Whalen warns.
38. Evaluating SEO Proposals, by Julie Batten, ClickZ, 7-20-2009 Planning to retain an SEO vendor? Here's what to look for in a partner. A solid SEO project proposal should include consideration of 3 main elements of SEO: website structure, content, and link building. Suggests some sample deliverables.
39. Optimizing for Bing, by Julie Batten, ClickZ, 7-6-2009 Does the mergence of this new engine mean you have to totally adapt your SEO strategies? Fifteen tips for using Bing, plus additional resources.
40. Make Prettier URLs with Apache's Mod Rewrite, by Sukrit Dhandhania, WebReference.com, 6-17-2009 Discusses additional technical details of ModRewrite for more SEO friendly URLs.
41. SEO Recommendations for Nofollow Implementation, by Virginia Nussey, SEO Newsletter (Bruce Clay LLC), 7-15-2009 Explains changes in how the Nofollow link element currently works in clear, graphic form, following an announcement by Matt Cutts.
42. An SEO's Guide to Using the Canonical Element, by Paula Allen, SEO Newsletter (Bruce Clay LLC), 7-15-2009 Explains the Canonical element that allows a webmaster specify which webpage URL should be indexed as the original (or canonical) version of duplicate content. Shows syntax and discusses limitations.
43. Adobe Flash vs. Search Engine Optimization, by Armando Roggio, Practical eCommerce, 7-27-2009 SEO has had a hard time indexing and linking to Flash content in the past. Adobe is now working with Google and Yahoo on a headless Flash Player that exposes much of a Flash application's text content to the search engine. Several resources, including Asual's SWF Address, make it possible to link directly to a particular state in flash, allowing search engines and customers to deep link. Now SEO is more possible for Flash sites.
44. Measuring SEO Success: Challenging, but Necessary, by Jill Kocher, Practical eCommerce, 7-21-2009 Discusses setting reasonable SEO goals: date to achieve, baseline of measurement, and value to achieve. Then discusses how to measure achievement of these goals.
45. 9 SEO Tips for Attractive Search Engine Friendly Web Design, by Justin Briggs, Marketing Pilgrim, 6-26-2009 Explains how web designers and SEO experts can find common ground for website design. Ways to please both.
46. Optimizing for Bing, by Julie Batten, ClickZ, 7-6-2009 Discusses how to optimize your website to rank high in the new MSN/Bing. A lot of the advice sounds familiar. Concludes: "Ultimately, successful SEO with Bing isn't going to be much different than with any other SEO strategies."
47. Fallout of Nofollow and Search Engine Advice, by Erik Dafforn, ClickZ, 6-24-2009 Google no longer treats the "nofollow" link attribute as it originally did -- over a year ago, and no one noticed. Discusses responses to this news.
48. Who Says Flash is Not SEO Friendly?, by Robin Dale, Entireweb Newsletter, 6-25-2009 Offers tips to create accessible Flash content for search engines: (1) Add SWF content to your HTML source, (2) keep your URL unique, (3) use source content dumping, (4) keep an eye on new initiatives, (5) add text to your Flash applications, (6) remember that SE spiders hate pop-ups.
49. SEO Tips For Building Your Personal Brand, by Kevin Gibbons, Search Engine Land, 6-22-2009 Discusses various SEO approaches to building a brand: blogging, guest blogging, Twitter, business social media networking, online presentations, online video, and social media networking.
50. Google Now Indexing Flash From External Files, by Barry Schwartz, Search Engine Land, 6-19-2009 The Google Webmaster Central blog finally blogged Google is now indexing the content of files that some SWF files load externally, technically from "external resource loading". Flash often loads external files to generate what you see in the SWF, so if the SWF is calling an external HTML, XML, another SWF, etc files, Google will index it.