Communities, Chat, Forums, Items 1 to 23

"Communities, Chat, Forums" includes 23 items
This page contains items 1 to 23

1. Building Your Brand by Creating Community, by Ryan Buchanan, Chief Marketer, 4-14-2009 Profiles Wacom Technologies' success in building their brand by creating several Wacom communities, plus a presence on Facebook. Their strategy: (1) Enhance brand perception (start the relationship), (2) create a user community (minimize the interaction), and (3) build an e-mail list based on community interests.
2. Six Reasons Why No One Likes You Online, by Mack Collier, The Viral Garden, 4-16-2009 Why is it that so many companies are still struggling to create vibrant online communities? Collier shares 6 reasons why most companies (and individuals) have problems creating an online community.
3. Clive Thompson on the Taming of Comment Trolls, by Clive Thompson, Wired, 3-23-2009 The world's top discussion moderators have developed successful tools for keeping online miscreants from disrupting conversation, Thompson writes, including ways to make their comments less prominent or selectively invisible.
4. How to Participate in Customer Conversations Without Being Party Crashers, by Valeria Maltoni, Fast Company, 2-16-2009 Thanks to plenty of helpful advice everywhere you turn, monitoring and listening to conversations is now the first thing you may think about doing online, Maltoni observes. Offers tips on going from listening to participating.
5. The Internet, It Is A-Changin’, by Reid Goldsborough, Information Today, 10-15-2008 Despite its problems, Usenet can still be useful, writes Goldsborough. Whatever your interest may be, you’ll likely find a Usenet group in which people from all over the world are discussing it. Describes sampling of interesting or unusual groups.
6. Traditional Meets Virtual, by Charlotte Woolard, B to B Media Business, 9-12-2008 Woolard reports strategy of global conference producer Worldwide Business Research in purchasing eComXpo and co-locating it with eTailXpo. "We think that virtual events will help grow our physical events," says WBR executive.
7. 10 Rules for Driving Traffic Using Forums, by Josh Klein, Site Point, 9-10-2008 Klein explains why visitors to your web site by way of forums are worth 2-6 times the average visitor. Offers data from his own site showing that forum visitors are proactive information seekers, community-minded participants, and engaged users.
8. Web 2.0 Technologies Remain Top-of-Mind for Most Companies, by Christopher Musico, destination CRM, 6-27-2008 As consumers adopt new technologies to interact with one another, companies seeking their business must evolve as well, reports Musico on research study. "Engage customers and make them part of the process."
9. Do Your Web 2.0 Efforts Work?, by Edward Cone, CIO Insight, 8-4-2008 A big problem is that companies use Web 2.0 technology without embracing the 2.0 mindset, which empowers the people formerly known as the audience, says Cone. If you don’t engage your customers on a regular basis, your competitors will.
10. How UGC Can Benefit CRM, by Lauren McKay, Destination CRM, 5-1-2008 Fostering online communities and embracing user-generated content (UGC) can provide great value for CRM, writes McKay. Cites examples of Dell and Amazon engaging their customers.
11. 10 Great Media Web Sites, by Marie Griffin, B to B Media Business, 6-6-2008 Site owners are paying much greater attention to creating communities online. As user-generated content is not generated easily, they are also assigning more people to spark conversation and moderate discussions, Griffin reports. Lists, links to sites.
12. Feedback, even if It Hurts, by Dave Copeland, The Boston Globe, 5-8-2008 More consumer-oriented companies are allowing customers to review their products and services on their websites, reports Copeland, calling it a shift from the longstanding practice of protecting the brand at all costs.
13. Twing's the Thing to Jump-Start Online Communities, by Ashley Jones, EContent, 3-3-2008 Discussions occurring on message boards and within forums aren't usually covered by traditional search engines. Jones describes a free service that aims to help users search for opinions, information, and conversations.
14. Web 2.0: Too Good to Be True?, by Brian P. Watson, CIO Insight, 2-7-2008 Technologists and marketers promoted Web 2.0 technologies (such as wikis, blogs, podcasts) as smarter, cheaper ways to communicate with employees, partners and customers, but executives also worry that Web 2.0 tools pose a security threat.
15. What’s a Wiki?, by , 1 to 1 The Marketing Xfactor, 12-13-2007 Wikis are interactive sites allowing groups of people to collaborate and create content; they embody the 3 things social media is all about: content, collaboration, and community.
16. Web Sites to Vent and Learn, by Reid Goldsborough, Information Today, 8-1-2007 Smart companies harness the power of online complaining, says Goldsborough. They create monitored online communities as well as participate in Usenet newsgroups, email-based discussion groups, independent Web communities, and popular blogs.
17. Stay Safe, Stay In Touch, by , Inc. Magazine, 5-1-2007 Answers the question: How can we increase activity in our online communities and forums?
18. Making Money From User-Generated Content, by Heidi Cohen, ClickZ Experts, 5-24-2007 A publisher's guide to incorporating user-generated content (UGC) within a revenue-generating content site, discussing approaches to growing the community, establishing content rules, keeping content in line with the brand, monetizing content, and measuring results.
19. How To Keep Hostile Jerks From Taking Over Your Online Community, by Cory Doctorow, Information Week, 5-14-2007 Angry people looking for fights will inevitably try to poison successful Internet communities. Doctorow looks at ways to remove the poison without killing the discussion too.
20. Yackety Clack, by Coreen Bailor, Destination CRM, 5-1-2007 Text chat is no longer exclusively for the tech-adept, buddy-list teen demographic, Bailor reports. The technique is growing as a way for companies to talk to their customers.
21. Cleaning Messy Message Boards, by Catherine Holahan, Business Week, 4-6-2007 Holahan reports that companies are turning to a community and other filtering tools to keep online conversations from devolving into either hate-filled arguments or meaningless drivel.
22. Why Commercial Wikis Don't Work, by Chris Taylor, Business 2.0, 2-23-2007 Crowdsourcing has been a giant hit for the Web 2.0 set - so why won't it work for bigger, more mainstream enterprises, asks Taylor.
23. Questions About Online Identity, by Reid Goldsborough, Information Today, 3-1-2007 Goldsmith discusses some of factors to consider in using your real identity or a "handle" in your online discussion groups, blogs, or instant messages.