SEO
Getting Your Fair (Impression) Share on GoogleIf you've been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — "ROAS." The next step to getting the most from PPC advertising is maximizing the percentage of time in which your ads are showing for relevant, converting search queries. May 15, 2012
Keyword Research to Help You Develop Content - with Ron Jones (4:36)In this video interview, Internet marketing pioneer Ron Jones explains how keyword research provides the basis for discovering and developing customer-relevant topics around which to build blogs, videos, social content, and articles for your business. Apr 24, 2012
5 Link Building Dos and Don'tsIn this article, SEO expert Dev Basu helps you assess the new landscape of keeping search rankings without getting penalized. He offers 5 areas of good linking practices and contrasts them with 5 kinds of practices that will get your site penalized and lower your rankings. Apr 17, 2012
What SEO Ranking Signals Are Important Now - with Mike Grehan (5:36)In this video interview, SEO pioneer Mike Grehan reviews how keyword placement, then links, and now social signals have affected rankings on the search engines -- and what you should be doing now to boost your rankings. Apr 17, 2012
Tools to Write Better Copy: a look at InboundWriter - with Bryan Eisenberg (7:11)In this video interview, conversion expert Bryan Eisenberg explains how tools like InboundWriter that provide real-time data on keywords your customers are using, will help you write copy that ranks higher, gets a better Quality Score, and is more productive. Mar 13, 2012
How to Optimize Your Site for Google in Foreign CountriesYou may know how to do search optimization (SEO) on sites in your own country, but what about when you expand overseas? Global marketing expert Anne Kennedy offers 4 tips to tweak what you know about SEO to your foreign language sites and subdomains. Feb 14, 2012
What Role Should SEO Play in Your Business? (and how to figure it out) - with Eric Enge (8:17)In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.
Jan 17, 2012How to Point Google to the Country You're TargetingGoogle can get confused about the language and/or country you're targeting, meaning your site isn't deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages are targeting overseas. Jan 10, 2012
5 Ways to Identify Shady SEO AgenciesYou've probably got e-mail and phone calls from SEO vendors who say they'll get your site to the top of the rankings. But not all these people can be trusted. In this article, SEO expert Brandon Dennis offers 5 ways to spot some of the shady companies. Take a look at this 'heads up.' Dec 27, 2011
How Risky Linking Can Hurt Your Rankings - with Todd Friesen (5:44)In this video interview, SEO expert Todd Friesen explains how over-optimizing keywords can get you in trouble, so that Google will downgrade you for what it perceives as unnatural linking patterns. Then he describes how to fix such a problem to regain your rankings. Dec 27, 2011
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