SEO

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How to Find Quality Links via Guest Posts
In this article, linking expert Eric Enge explains how to use Guest Posts in the right blogs to get not only high quality links to your site, but also build relationships with new readers. He explains how to identify appropriate blogs, suggest an appropriate topic, and get your post published. Sep 7, 2010

The 4 Worst Questions to Ask a Search Engine Optimization Firm
How do you decide which SEO firm to contract with, or which SEO candidate to hire as your in-house employee? Asking questions. In this article, SEO expert Wil Reynolds explains the 4 worst questions to ask -- and why -- and offers some alternative questions that will help you assess an SEO firm's worth. Aug 10, 2010

Free Blogs vs. Hosting Your Own Blog: Pros and Cons
 In this article, social media expert Lorrie Thomas explains how to make the decision of hosting a blog on your own domain or using a free blogging service.  She discusses the pros and cons of each option to help you make the best choice for your organization. Jul 6, 2010

How to Leverage the 'Long Tail' of Search with Eric Enge (8:13)
In this video interview, SEO expert Eric Enge first explains the meaning and importance of optimizing for multi-word, "long tail" search terms. Then he describes a technique his firm has used to produce for clients webpages optimized for long tail terms. Jun 29, 2010

How to Set Your Content Free with Andy Beal (6:09)
In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites. Jun 22, 2010

8 Steps to Building an Optimized Local Business Listing
Local search optimization expert Dev Basu explains the 8 steps involved in providing maximum optimization -- and great search engine results visibility -- for local businesses seeking to marketing on the Internet. What he explains can be implemented by the majority of small business owners who are determined. Particularly helpful are sections on business category selection and uploading images and videos. Jun 8, 2010

Advanced SEO Techniques that Drive More Traffic
In this article, SEO expert Wil Reynolds describes three techniques to take your SEO campaigns to the next level. He explains ways to (1) identify and improve high traffic webpages, (2) maximize natural search traffic from 'long tail' keywords, and (3) spot hot trends to build content around. He illustrates use of free tools such as Google Analytics, Google Suggest, Google Insights for Search, and SEObook Rank Checker. Jun 1, 2010

The Psychology of Linking
In this article, SEO and linking expert Eric Enge explains how some linkers became stingy about linking in fear of 'leaking' PageRank. To get relevant links, says Enge, you need to understand site owners' varying motivations for linking, as well as designing your site to attract links. He discusses some of the elements that attract potential linkers. May 18, 2010

The 8 Worst SEO Mistakes Companies Make When They Redesign
In this article web analytics expert Robbin Steif outlines the chief SEO problems companies face when they redesign. These include: changing domains, neglecting redirects, duplicate content, Flash sites, discarding articles, ugly URLs, loss of title tag control, and moving too quickly. May 11, 2010

How to Claim and Optimize Your Local Business Listings on Google, Yahoo, and Bing
In this article local SEO expert Dev Basu outlines the first steps towards taking control of your business data, sometimes referred to as "claiming your listings." He also explains the best way to complete a business profile at Google Local, Yahoo, and Bing. Apr 13, 2010