SEO

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Why Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user's normal 'neighborhood' or 'community,' (2) intent-based search, and (3) universal search.
Oct 7, 2008 - 1:05:41 PM

How Do I Get Visitors to My Site? Part 1. Traffic from Search Engines
In this first in a series of 4 articles on getting visitors to your site, Dr. Wilson explains simply how search engine optimization (SEO) works. Stage 1, webpage optimization and Stage 2, getting links to your website.
Sep 30, 2008 - 2:35:30 PM

Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 2 (8:55)
In Part of this interview on siloing, Bruce Clay explains the three steps in developing content silos on a larger site: (1) Establish keyword-centric themes for your site, (2) identify a landing page for each theme, (3) link to the themed landing pages, and (4) don't pass PageRank to pages outside the theme and thus dilute 'link juice.' Use 'nofollow' tags to restrict passing PageRank.
Sep 23, 2008 - 11:13:13 AM

SEO Tools that Will Help You Succeed. Part 1
Ross Dunn candidly describes his favorite search engine optimization (SEO) tools to monitor rankings, do keyword research, and provide a website check-up. Tools include: Google Webmaster Tools, Google Insights for Search, Google AdWords Keyword Tool, Trellian Keyword Discovery, SEObook Back Link Analyzer, and OptiLink.
Sep 16, 2008 - 10:38:43 PM

Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 1 (4:45)
Large sites tend to have so many topics that they aren't considered a subject matter expert on anything. In Part 1 of this video interview, Bruce Clay explains the concept of content siloing and the benefits of this technique to increase keyword PageRank for 3- to 4-keyphrases on larger sites. 
Sep 9, 2008 - 11:22:59 AM

How Well Can Flash Sites Be Optimized for Search Engines?
Since Adobe announced release of their proprietary Flash technology code to Google and Yahoo, Flash websites are now much easier to index by the search engines. But how well can they be optimized in a head-to-head competition against HTML websites? Ross Dunn gives his opinion in this article.
Aug 5, 2008 - 1:21:28 PM

Geotargeting for Multi-Country Sites with Adam Lasnik (5:35)
Google's Search Evangelist Adam Lasnik explains how Google Webmaster Tools allow you to designate which sections of your website are designed for visitors from various regions. Regional content can be separated by Top Level Domain (TLD), by subdirectories, or by subdomains.
Jun 17, 2008 - 9:23:20 PM

Diagnose Crawling Problems with Google Webmaster Tools - Adam Lasnik (7:42)
In this video interview, Adam Lasnik, Google Search Evangelist, explains how their Analyze Robots.txt tool helps webmasters spot problems that could block the GoogleBot from crawling files. The Web Crawl Analyzer tools can spot other types of crawling mistakes. These are found under Google Webmaster Tools, designed to help site owners diagnose and correct website problems.
Jun 17, 2008 - 9:20:55 PM

Review: Search Engine Optimization an Hour a Day (Second Edition)
This book gives a three month plan -- five days a week, one hour per day -- to get higher rankings through search engine optimization of your website.
May 20, 2008 - 9:08:17 PM

Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik (8:19)
  In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.
May 20, 2008 - 3:27:00 AM