SEO

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Tips on Marketing During an Economic Downturn - Mike Grehan (7:42)
In this video interview, Mike Grehan explains that in times of economic downturn, smart marketers do more marketing, not less, taking advantage of lower prices and greater visibility. They also determine user intent in order to offer content appropriate to the buying stage indicated by search terms used. Jun 9, 2009

Plan Your Navigation with SEO from the Start
SEO expert Ross Dunn explains how to design your site navigation system to get higher search engine rankings. These strategies include using text menus, doing careful keyword research, optimizing menus for your keywords, and strategic cross-linking to maximize rankings. Jun 9, 2009

How to Optimize Content Themes on a Large Site using Content Silos
Dr. Wilson explains in simple terms how to focus "link juice" or PageRank within your website on desired landing pages, in order to boost their ranking into the top 5 or 10 for their keywords. This involves the powerful search engine optimization (SEO) art of "content siloing. May 26, 2009

Translating Titles and Meta Descriptions for International Search - Glenn Alsup (5:30)
Glenn Alsup explains that you can get even English webpages indexed in foreign language search engines if you'll translate and localize the titles and meta descriptions. May 5, 2009

  How Do You Measure Success with SEO? - with Alan K'necht (9:19)
SEO expert Alan K'necht explains how to set up Google Analytics so that you can determine which search terms or keywords are driving conversions on your site. That way you can prioritize SEO for these keywords and make increased profits. Apr 7, 2009

How to Use Social Media to Boost Your Site Rankings - Bill Hartzer (7:47)
Bill Hartzer explains how to use social media to get your website notice with higher rankings. He explains how to set up your 'brand' (username) and profile on various sites, then subscribe them to an RSS feed that updates them with links to articles. Mar 17, 2009

How to Boost Your Local Business with Free Online PR
Lorrie Thomas explains how to generate online PR and better rankings for your business or organization. She recommends (1) adding a news section to your website, (2) writing your own press releases with keyword-rich titles, and (3) sending these news releases to local online news sites and event calendars. Mar 17, 2009

Great Title and Description Tags Will Make Your Rankings Soar
Ross Dunn explains a simple formula you can use to construct title and description tags based on the keywords you hope to rank for on a particular webpage. Mar 10, 2009

How to Use SEO Analytics to Make Some Quick Money - Aaron Wall (4:23)
Aaron Wall explains how to use your SEO analytics to make changes to your site that can boost sales by (1) featuring pages that are doing well, (2) delisting sections that are doing poorly, and (3) adding keyword modifiers that bring traffic to titles to boost rankings for them. Mar 3, 2009

SEO Tools That Will Help You Succeed - Part 2
Ross Dunn describes four stages and tools useful in identifying and fixing SEO ranking and indexing problems. He recommends: (1) Google Webmaster Tools, (2) a Server Header Checker Tool, (3) reviewing Google's text cache, and (4) XENU site spidering software. Jan 28, 2009