SEO
Do-It-Yourself Search Engine Optimization (SEO), part 2, with Stephan Spencer (3:02)In part 2 of this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In this brief section he explains how to optimize site architecture.
Feb 9, 2010Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53)In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization. Feb 2, 2010
E-Mail + Social Bookmarking = Instant RankingsIn this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list. Jan 26, 2010
Understanding Searcher Intent with Shari Thurow (5:19)In this video interview, SEO expert Shari Thurow explains how you can discern user intent from the search terms they use, and from that help them get where they're trying to go on your site. Search keywords can be classified as transactional, navigational, or informational.
Jan 25, 2010
YouTube Basics for SEOIn this article, SEO expert Wil Reynolds explains how to get maximum search engine optimization value out of your YouTube videos. He explains how to include your link in the description, how to take action on what you learn YouTube Insight analytics, and how this relates to universal search. Jan 19, 2010
Integrating Linkbuilding with the Rest of Your Business (7:23)In this video interview, SEO expert Eric Enge discusses linkbuilding techniques, and the importance of integrating an ongoing linkbuilding effort into the rest of a business's marketing campaigns. He also offers a new twist on article marketing that can net some great links.
Jan 18, 2010
SEO Challenges for 2010 with Amanda Watlington (9:37)In this video interview, organic SEO marketing expert Amanda Watlington outlines three challenges to search engine optimization for 2010: (1) ranking affected by page loading speed, (2) growing importance of localization, and (3) the effect of personalization. Jan 12, 2010
Keyword Research for Organic Search with Stoney deGeyter (6:45)In this video interview, SEO expert Stoney deGeyter explains his approach to keyword research, not only for a few keywords, but for the hundreds of keyphrases needed to optimize, say, a large e-commerce site. The approach involves three main stages: finding and organizing core keywords, and then arranging a campaign with the qualifiers to those core keywords. Jan 5, 2010
Andy Beal talks about Google Reputation Management (6:37)When someone tries to trash your company on the Internet, there are some things you can do about it, that is, replace negative webpages about your brand, your company name, or your personal name with webpages and profiles that outrank them and push them off the first page of search engine results. In this video interview, reputation management expert Andy Beal explains how. Dec 15, 2009
How to Increase Sales by Discerning User Intent from Search Terms - Brad Geddes (5:05) In this video interview, search marketing expert Brad Geddes explains the importance of discerning user intent in the search terms they use to get to your site. By matching your landing pages with user intent you can increase sales by providing the information customers need before they buy. Nov 24, 2009
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