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Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 1 (4:45)Dr. Ralph F. Wilson Web Marketing Today - Sep 9, 2008 |
Large sites tend to have so many topics that they aren't considered a subject matter expert on anything. In Part 1 of this video interview, Bruce Clay explains the concept of content siloing and the benefits of this technique to increase keyword PageRank for 3- to 4-keyphrases on larger sites. Clay defines a silo as 'a concentration of theme-centric content at a level of granularity appropriate to the query.' Part 2 of this interview explains the basic principles of how to implement this on a site.
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