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The Future of Search with Mike Grehan (7:33)

In this fascinating video interview, Mike Grehan of Acronym Media (www.acronym.com) explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks, such as Facebook and MySpace interact with social media, such as Del.icio.us and Digg, to give signals to Google about what people see as most important and relevant. Takeaway: Keep doing what's working, but don't neglect social media.