SEO
SEO
How to Optimize for Local Search with Frederick Marckini (6:22)
 Marckini explains how local search works, with geotargeting, as well as using placenames or city names in the metadata -- title tag, meta description tag, and meta keyword tag.
May 6, 2008, 13:21
SEO
How to Optimize Your Images for Search Engines
Ross Dunn explains that the increased popularity of image search and the prevelance of universal search make image optimization more important for search engine optimization, especially for e-commerce sites. He explains how to optimize images with keywords in the filename, nearby text, and ALT attribute.
Apr 22, 2008, 13:52
SEO
Comparing Social Media to Basic SEO Promotion with Jill Whalen (6:26)
 While the big buzz seems to be with social media -- in this brief interview SEO specialist Jill Whalen argues that the time and money spent on basic SEO optimization of your website is more cost-effective for promoting your business -- unless your target market is teens and twenty-somethings.
Mar 18, 2008, 07:37
SEO
How to Involve an SEO Expert during the Web Design Process
Ross Dunn explains how SEO mistakes in the website design process can cost a great deal of money to fix -- unless an SEO expert is involved in the process. He suggests involvement at three stages: (1) concept and marketing strategy, (2) presenting the vision to the designer, and (3) final draft review.
Feb 12, 2008, 02:46
SEO
How to Avoid an SEO Horror Story on Your New Site with Ross Dunn (6:25)
 In this video Ross Dunn explains how to ensure that your new site will be designed with search engine optimization (SEO) in mind from the get-go. Consultations can avoid flash and JavaScript errors plus optimize a navigation system for best results.
Feb 5, 2008, 13:36
SEO
Competitor Analysis for SEO with Ross Dunn (7:26)
 How can you trump your competitors' higher position in the search rankings? The first step is competitor analysis to see exactly what SEO techniques, links, and site architecture seem to be responsible for top ranked sites in a particular industry. Once this is learned, the trick is to match and better these on a client's site.
Jan 22, 2008, 13:48
SEO
SEO: Universal Search & Personalization with Gord Hotchkiss (7:08)
 In this interview, Gord Hotchkiss, President of Enquiro, explains Googles new emphasis on universal search and personalization. Then he offers a couple of strategies to employ to take advantage of these search results algorithm changes.
Jan 15, 2008, 14:11
SEO
Comprehensive Video Instruction on Search Engine Optimization
 Search Engine Optimization (SEO) is by far the least expensive of the major ways of generating targeted traffic to your website. In this video lecture Dr. Wilson puts all the pieces together and explains in simple, clear terms a topic which can seem confusing and overwhelming. The first of 9 segments is available for free viewing online. The series is also available in DVD format.
Nov 8, 2007, 23:57
SEO
Get Higher Rankings with Keyword-Rich Headings and Subheadings
Dr. Wilson points out the importance of headings and subheadings (H1, H2, and H3 tags) to give clues to the search engines. Keyword-rich headings help raise search engine rankings. He warns that some web designers defining their own heading classes using CSS, instead of defining the standard H1, H2 tags, an omission that hurts your rankings.
Oct 2, 2007, 13:45
SEO
Interview about SEMPO (Search Engine Marketing Professional Organization) with Terry Plank (video 8:36)
 This interview with Terry Plank, Dean of SEMPO (Search Engine Marketing Professional Organization) discusses professional methods standardization, courses offered, and screening of applicants and the use of a code of ethics regarding black hat practices.
Oct 2, 2007, 13:36
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