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How to Optimize a Press Release for Search Engines with Greg Jarboe (6:10)

Dr. Ralph F. Wilson Web Marketing Today
Oct 14, 2008 - 11:08:37 AM

Greg Jarboe explains how to doe search engine optmization (SEO) on a press release to help it reach both audiences: (1) news media reporters and (2) the general public. He outlines the five steps: (1) do keyword research, (2) place keywords in appropriate places in the press release, (3) place links in the press release, (4) submit to a press release service, and (5) track effectiveness.

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