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Book Mention: Search Engine Optimization an Hour a Day

Search Engine Optimization an Hour a Day
by Jennifer Grappone and Gradiva Couzin
Wiley Publishing, 2006
Paperback, 318 pages
ISBN 0471787531

If you've ever put off doing search engine optimization (SEO) because you know it's so time consuming, here's the book for you. The authors divide the task into 12 weeks of five days each, one hour per day, and walk you through the steps, day-by-day. For example. Week 5's theme is "Site Structure Improvements" so search engine spiders can find your webpages easily.

• Monday: teaches how a spider sees your site and shows you how to use a "spider emulator" for the Googlebot search engine spider, for example.
• Tuesday: build a site map.
• Wednesday: clean up ugly listings -- broken links, out-of-date content, etc.
• Thursday: Build a robots.txt file to guide the spiders.
• Friday: PPC quick check to manage an ongoing Pay Per Click campaign that you set up in Week 3.

This book can help you actually do what you need to get your site higher rankings. Recommended for all procrastinators who haven't done or outsourced their SEO.

At this writing the book was available through Amazon for US $19.79, Canada CDN$23.75, UK £13.19, Germany €29,90, France €25,05, and Japan ¥3,120.