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Search Engine Optimization an Hour a Day (Second Edition)
by Jennifer Grappone and Gradiva Couzin
Sybex/Wiley, 2008
Trade paperback, 359 pages
ISBN 9780470226643

Search Engine Optimization (SEO) is a small business's big advantage on the Internet. If you can do effective SEO, you can get high rankings that bring in targeted traffic and steady profits. But SEO is time-consuming. In this second edition of SEO an Hour a Day, the authors provide several chapters that outline the basics of SEO. Then they follow with a detailed 5-days-a week, an-hour-a-day plan for spend three months getting better rankings. Since these one-hour, bite-size tasks can be built into a daily schedule, they become doable. What's more, the cumulative effort of three months work translates into 60 hours of investment that will pay big dividends.

In the new edition, the authors add new information on using the Social Web, analytics tools, and new kinds of searches. Strongly recommended for small to medium businesses as an actionable strategy for better Internet results.

At this writing the book was available through Amazon for US $19.79, Canada CDN$20.78, UK £10.99, Germany €21,99, France €19,46, and Japan ¥2,967.