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Comprehensive Video Instruction on Search Engine Optimization

Dr. Ralph F. Wilson, Web Marketing Today, Rocklin, CA
Nov 8, 2007, 23:57


How to Achieve Top Search Engine RankingsSearch Engine Optimization (SEO) is by far the least expensive of the major ways of generating targeted traffic to your website. But it can seem pretty daunting.

During the Internet Marketing Best Practices Briefings that I conducted across the country I found that my 1-3/4 hour session on SEO was consistently mentioned as the most helpful and appreciated. In this lecture I put all the pieces together and explain in simple, clear terms a topic which can seem confusing and overwhelming.

I decided to make this available as streaming video entitled "How to Achieve Top Search Engine Rankings" for paid subscribers to Web Marketing Today Premium. For this format I have divided the lecture into 9 shorter segments. It is also available in DVD format in three segments for personal, educational, training, and conference use -- to share with your web designer to get him or her up to speed on SEO.

I encourage you to view the videos with your copy of my Guide to Search Engine Optimization 2007 close by so you can drill down to the details and URLs mentioned in the video. (A copy of this is available for download at no extra charge to Premium subscribers.)

I hope viewing this series will help you get a better overall grasp of what SEO entails. This series is not designed to make you an expert, of course, but serves as a great introduction to the subject and can help you figure out where you are in the process and where you need to go next -- either doing it yourself, supervising others, or outsourcing SEO to an outside firm.

The first segment can be viewed without logging in.

   

Length

Page Reference

1. Introduction to Search Engine Optimization (free to all)

9:45

pp. 4-8

2. Keyword Research and Baseline Ranking

8:52

pp. 9-19

3. Search-Engine Friendly Webpages

10:25

pp. 20-28

4. Search-Engine Friendly Navigation Systems

9:28

pp. 29-35

5. Introduction to Linking Strategies

12:52

pp. 36-43

6. Linking Strategies #1-4

13:55

pp. 44-53

7. Linking Strategies #5-14

13:05

pp. 53-62

8. Optimizing Key Pages and Avoiding Being Banned

10:14

pp. 63-72

9. Outsourcing SEO and SEO for a Local Business

7:55

pp. 73-86

Here are more articles about SEO



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Products & Services

Dr. Wilson's Books

  • Guide to Search Engine Optimization (2007)
  • How to Promote Your Site thru Article Marketing
  • Social Bookmarking and Marketing
  • Report on Pay Per Click (PPC) Bid Management Software
  • Research Guide to Online Niche-Finding
  • The E-Mail Marketing Handbook (2nd Edition)
  • How to Promote Your Local Business on the Internet
  • PayPal Buyers Survey 2004
  • 10 Steps to E-Business on a Shoestring
  • How to Develop a Landing Page 2005
  • The Shopping Cart Report
  • Report on Affiliate Management Software 2005
  • Optimize Your Webstore Sales
  • How to Optimize Your Landing Pages Scientifically
  • Reciprocal Linking Tools
  • Planning Your Internet Marketing Strategy See the table of contents and sample chapter.



    Dr. Wilson's Recommendations
    A/B Split-Testing Software
    Content Management Systems
    E-Commerce Tools
    E-Mailing Services/Software
    Pay Per Click (PPC) Advertising
    Search Eng. Optimiz. Tools
    Video Marketing
    SEO Services
    Web Analytics



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