SEO video

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Search Engine Optimization (SEO) is by far the least expensive of the major ways of generating targeted traffic to your website. But it can seem pretty daunting.

During the Internet Marketing Best Practices Briefings that I conducted across the country I found that my 1-3/4 hour session on SEO was consistently mentioned as the most helpful and appreciated. In this lecture I put all the pieces together and explain in simple, clear terms a topic which can seem confusing and overwhelming.

I decided to make this available as streaming video entitled "How to Achieve Top Search Engine Rankings" for paid subscribers to Web Marketing Today Premium. For this format I have divided the lecture into 9 shorter segments. It is also available in DVD format in three segments for personal, educational, training, and conference use -- to share with your web designer to get him or her up to speed on SEO.

I encourage you to view the videos with your copy of my Guide to Search Engine Optimization 2007 close by so you can drill down to the details and URLs mentioned in the video. (A copy of this is available for download at no extra charge to Premium subscribers.)

I hope viewing this series will help you get a better overall grasp of what SEO entails. This series is not designed to make you an expert, of course, but serves as a great introduction to the subject and can help you figure out where you are in the process and where you need to go next -- either doing it yourself, supervising others, or outsourcing SEO to an outside firm.

The first segment can be viewed without logging in.