Quick Hit Tips for Higher Ranks in Google - Stephan Spencer (6:16) Dr. Ralph F. Wilson Web Marketing Today - Sep 1, 2009

In this video interview, SEO expert Stephan Spencer explains some of the easiest ways to get higher rankings in Google. He explains why title tags must be unique for every page, with the important keywords for that page at the front of the title tag, having done keyword research on keyword tenses, plurals, etc. Anchor text (hyperlinked words) should feature keywords that might be searched on. He explains several ways to get keywords into external links to your website. He also underlines the importance of your site's internal linking structure to help Google see the important parts of the site.

Stephan Spencer is the President and CEO of Netconcepts, a natural search marketing firm that helps companies secure high rankings for even competitive terms. This interview was taped at the eMetrics Web Optimization Summit in San Jose, California in May, 2009.