SEO video

Email this article Printer friendly page

Understanding Searcher Intent with Shari Thurow (5:19) Dr. Ralph F. Wilson , Web Marketing Today - Jan 25, 2010

---

In this video interview, SEO expert Shari Thurow explains how you can discern user intent from the search terms they use, and from that help them get where they're trying to go on your site.

Thurow recommends purchasing additional domains containing keywords that people might type in to find your kind of company, then point them to your homepage, since the words in the domain name have importance to their ranking in keyword searches.

Keywords can be classified as: (1) transactional -- wanting to do something, (2) navigational -- wanting to get to a site, and (3) informational -- wanting to learn something, to find out information. Match the right keywords with the correct part of your site, and you can please -- and sell to -- searchers.

Shari Thurow is the founder and SEO Director of Omni Marketing Interactive (www.search-usability.com), a search engine friendly design firm, specializing in search-friendly design and optimization, website usability, and information architecture. This interview was taped at the Search Engine Strategies Conference in San Jose, California, August 2009.