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SEO Challenges for 2010 with Amanda Watlington (9:37)Dr. Ralph F. Wilson , Web Marketing Today - Jan 12, 2010 |
In this video interview, organic SEO marketing expert Amanda Watlington outlines three challenges to search engine optimization for 2010.
1. Google is now using page loading speed in their ranking algorithm. The engineering of some sites can make this a difficult problem to fix quickly, so webmasters should study the problem now with speed detection tools such as YSlow and Google Page Speed.
2. Localization is growing in importances for businesses with one or more physical locations. Businesses need to claim their local online identity by completing online forms that give information on their businesses on local search sites, such as Google Local Business Center. Also, they should confirm the accuracy of data pulled from third party sites by local search sites.
3. Personalization is a growing influence, where a person's previous search history influences the search results of their next search. This calls for increasing efforts to be found in multiple sources.
Amanda Watlington, our social media expert columnist, is the principal of Searching for Profit (www.searchingforprofit.com), Charleston, Massachusetts, a marketing consultancy which focuses on developing business results for clients adopting new marketing strategies.
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