Marketing Tools

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The 5 Ps to Successful Online Video with Grant Crowell (6:40)
In this video interview business video specialist Grant Crowell gives highlights of keys to successful online business video, using the 5 "P"s -- Plan, Practice, Publish, Promote, and Perform. Dec 22, 2009

Review: New Path to Riches
Dr. Wilson reviews Nick Usborne's new book. While the title is deceptive -- seeming to promise riches -- the book is easy to read, clear about how to approach this, honest about the possible results, and encouraging to people who are desperately trying to find a way to earn money via the Internet. Recommended. Dec 15, 2009

The Four Basic Online Business Models - Marko Hurst (7:18)
In this video interview, Internet marketing expert Marko Hurst discusses the four basic online business models and how each of them generates income. (1) E-commerce sites, (2) Content sites, (3) Customer support sites, and (4) Lead generation sites. Oct 27, 2009

How to Feed Your Content into the Social Web - Sally Falkow (5:16)
In this video interview, marketing and PR expert Sally Falkow explains how RSS feeds, sometimes called news feeds, can channel your media into the social web where it can begin conversations about your products and services. Most blogging and content management software have RSS feeds built-in. Sep 8, 2009

How Local PR Can Increase Traffic to Your Site - Lorrie Thomas (6:35)
In this video interview, local marketing expert Lorrie Thomas explains how to get traffic and links to local business websites through using local public relations (PR): (1) creating a news or press page on your site, (2) writing keyword-rich news releases, and (3) distributing them to local online media. Aug 4, 2009

3 Ways to Monetize Your Weekend Website
In this final part in a 4-part series, Nick Usborne outlines three ways to earn money from your weekend website. He focuses on income sources from (1) contextual advertising, (2) affiliate programs, and (3) selling information products. Jun 30, 2009

Building Your Brand. Part 2: How to Write a Brand Positioning Statement
In this article Dan Wilson explains just how to write the brand positioning statement that is crucial to developing a clear and compelling brand. You describe your customers, define yourself in terms of the competition, explain your greatest benefit, and then put it all together in a simple sentence. Simple but very powerful for your business's future. Jun 2, 2009

How to Create Powerful Content for Your Weekend Website
In this article Nick Usborne explains how to create a website plan for your weekend website with the home page, secondary sectional pages, and third level article pages. Then do keyword research to optimize each page topic and page title. Finally, write useful informative content that will help your readers. May 12, 2009

Review: Marketing with Video Report (MarketingSherpa)
This report is comprehensive, covering video marketing online, on TV, and on mobile devices. Though it suffers from data overload, it is the only book in this rapidly emerging field that provides such a broad overview. Apr 21, 2009

Building Your Brand. Part 1: Defining Your Business Purpose
Branding expert looks at the foundation of a strong brand -- a clear, coherent business purpose statement. In this article he explains how to write one and how it differs from a USP. He offers four guidelines to help you write a better, more useful purpose statement. Apr 7, 2009