Marketing Tools
3 Ways to Monetize Your Weekend WebsiteIn this final part in a 4-part series, Nick Usborne outlines three ways to earn money from your weekend website. He focuses on income sources from (1) contextual advertising, (2) affiliate programs, and (3) selling information products. Jun 30, 2009
Building Your Brand. Part 2: How to Write a Brand Positioning StatementIn this article Dan Wilson explains just how to write the brand positioning statement that is crucial to developing a clear and compelling brand. You describe your customers, define yourself in terms of the competition, explain your greatest benefit, and then put it all together in a simple sentence. Simple but very powerful for your business's future. Jun 2, 2009
In this article Nick Usborne explains how to create a website plan for your weekend website with the home page, secondary sectional pages, and third level article pages. Then do keyword research to optimize each page topic and page title. Finally, write useful informative content that will help your readers. May 12, 2009
Review: Marketing with Video Report (MarketingSherpa)This report is comprehensive, covering video marketing online, on TV, and on mobile devices. Though it suffers from data overload, it is the only book in this rapidly emerging field that provides such a broad overview. Apr 21, 2009
Building Your Brand. Part 1: Defining Your Business PurposeBranding expert looks at the foundation of a strong brand -- a clear, coherent business purpose statement. In this article he explains how to write one and how it differs from a USP. He offers four guidelines to help you write a better, more useful purpose statement. Apr 7, 2009
Review: How to Viral MarketViral marketing is (fairly) easy to define, but very difficult to accomplish successfully. Dr. Wilson reviews MarketingSherpa's How to Viral Market toolkit, the best book he has read on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious marketers. Apr 7, 2009
3 Key Steps in Choosing a Profitable Niche Topic for Your Weekend WebsiteIn the second in a series on profitable weekend websites, Nick Usborne describes how to select a topic. If you're interested in your topic -- even passionate about it -- you'll have the energy to write the many webpages on the topic that will be required. The final element is finding a sub-niche that isn't too competitive. Mar 24, 2009
How to Earn Money Writing a Weekend WebsiteNick Usborne describes the basic strategies of building a profitable information website. The two bases are people's incessant desire for quality information and that search engines reward sites with lots of high quality content that addresses topics people search for.
Mar 3, 2009Why Brands Are Vital to Small Business SuccessDan Wilson of MarketDifference.com explains how a strong brand is vital to developing a successful small business. A brand (1) helps you control how customers think of you, (2) aligns your team behind a common effort, (3) is an investment that grows over time, (4) helps you attract customers who will pay more, and (5) builds customer loyalty.
Feb 17, 2009
Article outlines six earmarkes of a good business domain name, suggests several domain selection tools, and discusses the relation of a domain name to a business brand. Feb 17, 2009
Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!
