Marketing Tools
Successful Start-ups: 3. How to Develop a Clear Unique Selling Proposition (USP)In part 3 of a series, Dr. Wilson explains what a Unique Selling Proposition (USP) is, and why just as important to information-only sites (that don't sell anything) as well as e-commerce and B2B sties. Here's how it fits in developing your successful start-up and positioning your business. Sep 6, 2011
Successful Start-ups: 2. How to Conduct Competitive ResearchIn part 2 of a series, Dr. Ralph Wilson explains how to study your competition so that you can learn from their strengths, find their weaknesses, and begin to forge for your own start-up business a unique place in the competitive online environment. Aug 30, 2011
How to Be More Productive in Your Business - with Mark Joyner (6:57)In this video interview, Internet pioneer Mark Joyner explains some simple time management tips that can help businesspeople become much more productive during their day. Apply these principles and see your business productivity skyrocket. Aug 30, 2011
How to Convince Your Boss to Invest in Internet Marketing - with Richard Zwicky (4:44)In this video interview analytics expert Richard Zwicky explains how present a convincing case to your boss to invest in Internet marketing. He explains how to document the opportunity for growth as well as your share of voice in the market, then make a presentation showing return on investment. Jul 26, 2011
Successful Start-ups: 1. Researching and Deciding upon Your Online Business NicheIn this article, Web Marketing Today editor Dr. Ralph F. Wilson examines some of the pitfalls for small online start-ups. Then he explains how to find a profitable and unique niche by researching supply, demand, and value. Jul 19, 2011
Hot to Get Lots of Hits on Your Video to Promote Your Business - with Jonathan Allen (5:07)In this video interview, website promotion expert Jonathan Allen explains one way to shoot and distribute a video that will help promote your business. He explains that a "50 People, One Question" type of video -- mixed with Facebook and YouTube -- can generate lots of traffic to your video, and interest people in your business. Jun 21, 2011
Easy Ways to Integrate Your Web Marketing and Accelerate your BusinessYou're online business will grow faster when you integrate your various online spots by cross linking, says Internet marketing expert Lorrie Thomas. She describes various automatic tools that can interconnect Twitter, blog, Facebook, LinkedIn, and RSS feeds, plus making the most of e-mail signatures. Mar 15, 2011
Why Do I Need Public Relations for an Online Business? with Greg Jarboe (4:31)In this video interview, public relations expert Greg Jarboe explains how a PR firm might assist an online business. PR used to mean "media relations." Now it has expanded to finding multiple 'publics' online using a combination of SEO, social media, and press releases. Mar 1, 2011
Legal Guide to Online Video with Grant Crowell (4:21)In this video interview, videologist Grant Crowell explains that online video involves various kinds of rights and permissions that businesses need to be aware of -- covering such topics as "fair use," stock footage, and music used in videos. Feb 1, 2011
How to Prepare Your Site for Mobile Visitors with Michael Martin (5:29)In this video interview mobile search expert Michael Martin offers a series of tips on how to make your website easily accessible to mobile devices. He discusses .mobi domains, mobile browser user detection, CSS specifically designed for mobile devices, DOC types, page loading speed, touch enabled pages, Flash, and JavaScript. Sep 7, 2010
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