Marketing Tools
Should you consider a .ws domain?
While .ws domains are being marketed heavily, they just haven't got enough public recognition as a legitimate Internet domain to add value to an online business. Rather, get a .com or .net domain if you can.
Oct 4, 2006 - 5:23:00 PM
Book Mention: Design to Sell
Design to Sell by Roger C. Parker (Microsoft Press, 2006) offers a combination of design guidance and instruction in using MS Publisher for offline marketing pieces.
Apr 11, 2006 - 10:34:00 AM
The Value of a Domain Name
Unless they are exceptional, domain names don't add much to an online business. Value is determined primarily by current revenue.
Mar 15, 2006 - 10:29:00 AM
How to Select a Domain Name for Your Company
Article outlines six earmarkes of a good business domain name, suggests several domain selection tools, and discusses the relation of a domain name to a business brand.
Mar 1, 2006 - 10:36:00 AM
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Viral Marketing for Non-Profits
Viral marketing can work equally well for commercial businesses and non-profits. But achieving success in an e-mail pass-along campaign is difficult, and only a few make it big. The most recent example was Burger King's Subservient Chicken campaign.
Feb 1, 2006 - 4:18:00 PM
How to Discover a Promising Internet Business Niche
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Just how do you conduct research for an proposed online business? The answer sometimes seems shrouded in mystery. In this article I'll try to peel back the layers so you can understand the process, spot the potential problems, and select research software appropriate to your needs. This is not the most detailed research guide available, but it points the way with clarity so you can see the next step.
This article discusses the five key principles of niche research in some detail, with the goal of making the research task clear:
Principle 1. Make Your Knowledge and Passion Work for You
Principle 2. Identify a Niche that Is in Sufficient Demand
Principle 3. Discard Niches with Too Much Competition
Principle 4. Make Sure Your Niche Has Adequate Profit Potential. This section discusses the research goals involved in assessing potential revenue from (1) online sales of tangible products, (2) affiliate commission revenue, and (3) advertising revenue.
Principle 5. Create Your Site's Own Uniqueness and Voice
The chapter also includes two sidebars: The Myth of Online Franchises and Sidebar: Opportunities in Fads, Trends, and Opportunities. (Premium Content)
Nov 14, 2005 - 11:11:00 AM
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Formulas and Ratios to Judge Profitability and Potential
What do ratios and indexes really tell you about. What are the weakness and fallacies? This brief article discusses the R/S ration, the KEI (Keyword Effectiveness Index), the PPCEI, and various profitability ratios available with different research software programs. It also discusses the value of bid prices and number of advertisers in assessing competition and potential. (Premium Content)
Nov 14, 2005 - 11:08:00 AM
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Problems with Niche Research Software
A discussion, with the help of niche research pioneer Ken Evoy on the problems to watch out for in keyword and niche research software. This article focuses on terms of service violations leading to possible data feed blocking, supply calculation inaccuracies and some work-arounds, a caveat about being "number bound," and a discussion of how an emphasis on site content figures into the goal of niche research. Nov 14, 2005 - 11:02:00 AM
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Keyword Research and Niche-Finding Software
In this article you'll find names, brief descriptions, pricing, and contact information for 24 different keyword research and niche-finding software programs, both desktop (client-side) and hosted ASP (Application Service Provider model, server-side) applications. I share several of these which stand out, as well as awarding four of these the Web Marketing Today Award of Merit 2006 for Excellence in Niche Research Software. Read Chapter 4.
Nov 14, 2005 - 11:01:00 AM
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Review: Web Site Measurement Hacks
Web Site Measurement Hacks is technical but wonderful, the best how-to book I've seen so far on web analytics. Online businesses should put a copy in the hands of the site webmaster or technical person.
Nov 9, 2005 - 2:19:00 PM
