Marketing Tools video
Email this articleEmail This Page
Printer friendly pagePrinter-Friendly Page
Marko Hurst, Business Monetization Specialist

The Four Basic Online Business Models - Marko Hurst (7:18)

Dr. Ralph F. Wilson , Web Marketing Today - Oct 27, 2009

In this video interview, Internet marketing expert Marko Hurst discusses the four basic online business models and how each of them generates income. (1) E-commerce sites sell goods or services at a profit, (2) Content sites sell advertising, (3) Customer support sites save money for the business, and (4) Lead generation sites provide information for your company or to pass along to generate money from future sales. Most sites have at least 2 of the 4 business models; Amazon.com uses 3 of these.

Marko Hurst is the principal at MDH Studios in New York City, which specializes in monetizing businesses online, using a a methodology and process that combine the most powerful aspects of web analytics, user experience, and neuroscience. This inverview was taped at the eMetrics Marketing Optimization Summit in San Jose, California in May, 2009.

AddThis Social Bookmark Button

Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 104,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 37 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.



(2-letter abbreviation)




Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!

RSS Feed Subscribe to the Web Marketing Today RSS Feed

and receive 6 Internet marketing e-books


(2-letter abbreviation)


Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. RSS Feed: RSS Feed