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How to Improve a Product Page, part 1 - Bryan Eisenberg (7:23)Dr. Ralph F. Wilson Web Marketing Today - Sep 15, 2009 |
Part 1 | Part 2
In part 1 of this 2-part video interview, conversion expert Bryan Eisenberg discusses factors that affect sales effectiveness of product pages. For this video he discusses two important elements of a LandsEnd.com product page -- placement of the 'add to cart' button and the location of product recommendations or cross-sell items. He explains how understanding the 'buy flow' is important for maximizing sales.
Part 2 of this interview is also available.
Conversion expert Bryan Eisenberg is an Internet marketing consultant known widely for helping companies secure unheard-of conversion rates. This video was taped at the eMetrics Marketing Optimization Summit in San Jose, California, May 2009.
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