Carts / Transactions

---

All About Shopping Carts. Part 3. Payment Gateways
A payment gateway connects your shopping cart with the credit card processor. Here's what you need to know to select a payment gateway for your online store. Oct 13, 2009

How to Improve a Product Page, part 1 - Bryan Eisenberg (7:23)
In this video interview, conversion expert Bryan Eisenberg discusses factors that affect sales effectiveness of product pages. For this video he discusses two important elements of a LandsEnd.com product page -- placement of the 'add to cart' button and the location of product recommendations or cross-sell items. He explains how understanding the 'buy flow' is important for maximizing sales. Sep 15, 2009

All About Shopping Carts, Part 2. Basic Functions
In part 2 of a series on Shopping Carts, Dr. Wilson describes the basic functions common to all shopping carts. He describes the types of product options to consider what you might need. He also discusses what to look for in the "cart" or order display function, as well as shipping calculations, tax calculation, and e-mail confirmation. Sep 1, 2009

All About Shopping Carts, Part 1. Introduction
In this article, e-commerce expert Dr. Ralph Wilson begins a multi-part series on shopping carts. Here he examines the differences between ordering system carts and store-building carts, with a look at specialized requirements for B2B sales and membership sites. He includes links to examples of each type. He also discusses the pros and cons of hosted (SaaS) vs. licensed e-commerce software. Aug 18, 2009

PayPal - The E-Commerce Starter Kit, Part 3. The Downside
E-commerce expert Dr. Ralph Wilson explains the downsides of using PayPal Website Payments Standard as an online business's primary e-commerce tool. He addresses database-driven needs, lack of a content management system, an inflexible ordering interface, inadequate order management system, and claims of arbitrary policies. He recommends PayPal as one of your payment options. Aug 11, 2009

PayPal - The E-Commerce Starter Kit, Part 2. Order Management
In this article e-commerce expert Dr. Ralph Wilson continues his series on PayPal, with a look at order management features. He examines refunds, the Resolution Center, creating shipping labels and purchasing postage, customer contact files, and exporting the transaction file into Quicken or QuickBooks. Jul 28, 2009

PayPal - the E-commerce Starter Kit, Part 1. Order Buttons
In this first part of a 3-part series on using PayPal to take credit card payment for online sales, Dr. Wilson explains the basics of how PayPal works for a merchant, and then discusses details of business account and micropayments pricing, order button options, shipping and sales tax calculation features, and using PayPal to sell downloadable products. Jul 14, 2009

Why Providing and Publicizing a Secure Server Is Vital to Online Sales
Since shoppers are so concerned with credit card theft, it's important to both have a secure shopping environment as well as publicizing that secure server so your customers have confidence to shop with you. Dr. Wilson explains some simple steps to accomplish this. Jul 29, 2008

E-Commerce in India
Merchants in India can obtain a merchant account from a major bank, sell through third parties (including Indian companies CCAvenue and Transecute), or use PayPal and receive funds via Remit2India. Jul 5, 2006

Review: PayPal Website Payments Pro
PayPal Website Payments Pro, recently offered by PayPal, now puts PayPal in direct competition with both traditional Internet payment gateways, as well as merchant credit card accounts. This review is generally positive concerning pricing and services available. Jun 22, 2005