Shoppers’ worries about using credit cards online go beyond identity theft
Dr. Ralph F. Wilson, Wilson Internet Rocklin, CA
Jul 21, 2004, 09:19
Jupiter Research analyst Bruce Cundiff studied consumer concerns about online transactions. Though responses varied between various groups studied, the research indicated that there were concerns beyond stolen credit card information:
Personal information will be sold or given to others and result in spam, 50%
Unauthorized recurring transactions, 34%
Merchants not shipping products, 30%
Merchants will debit the card for a higher than advertised price, 20%
Older consumers were particularly concerned with identity theft. For more information, see the article in Internet Retailer, June 10, 2004. http://www.internetretailer.com/dailyNews.asp?id=12179
As a result of reading this information, I changed several of my landing pages to include assurances about identity theft and recurring billing, as well as checking to make sure my privacy policies were clear.
