Videos on Internet Marketing and E-Commerce

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The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44)
In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that will influence behavior. Aug 24, 2010 - 12:58:20 PM

What Training Your Web Designer Needs to Improve Conversion Rate - Sandra Niehaus (4:54)
In this video interview, conversion and design expert Sandra Niehaus explains what kind of training will help a web designer develop the skills to increase the conversion rate on your website. She suggests books and conferences to train in usability, cognitive psychology, information display, and persuasion. Aug 17, 2010 - 1:31:29 PM

A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16)
In this video interview, conversion expert Lance Loveday explains the pros and cons of simple A/B split-testing vs. the much more complex multivariate testing. He suggests starting with A/B testing for the basic layout for big performance gains, then moving to multivariate testing for additional incremental gains. Aug 10, 2010 - 4:34:58 PM

What to Test on Non-Landing Pages with Lance Loveday (4:24)
In this video interview, conversion and design expert Lance Loveday discusses why it's important to test non-landing pages. He touches when and why you should test the check-out process, the homepage, and sectional pages. Often minor tweaks to graphics and text can make a large difference. Aug 3, 2010 - 3:21:43 PM

How to Measure the Web's Effect on Offline Sales with Chris Kerns (7:24)
In this video interview Web analytics expert Chris Kerns explains various ways to track the effect of the web on a company's offline sales. He surveys methods that (1) track coupons, (2) ask customers in post-sale surveys, and (3) listen in on social media. Jul 20, 2010 - 11:46:56 AM

Configuring Tags Correctly in Google Analytics with Caleb Whitmore
In this video interview web analytics expert Caleb Whitmore explains the importance of getting the JavaScript tags correct on your site so they'll feed accurate data to Google Analytics. Errors in these tags lead to inaccurate data in your reports. Jul 13, 2010 - 2:27:47 PM

What Your Web Designer Needs to Know about Your Business with Sandra Niehaus (4:10)
In this video interview, conversion expert Sandra Niehaus discusses vital elements that your website designer needs to understand about your business -- your business goal, your audience, and the goal of the particular element the designer is assigned to. Jul 6, 2010 - 5:30:16 PM

How to Leverage the 'Long Tail' of Search with Eric Enge (8:13)
In this video interview, SEO expert Eric Enge first explains the meaning and importance of optimizing for multi-word, "long tail" search terms. Then he describes a technique his firm has used to produce for clients webpages optimized for long tail terms. Jun 29, 2010 - 7:14:08 AM

How to Set Your Content Free with Andy Beal (6:09)
In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites. Jun 22, 2010 - 4:44:19 PM

Components of Good Direct Response Landing Pages with Tim Ash (6:30)
In this video interview, landing page expert Tim Ash discusses the three major components of a direct-response landing page and how to arrange them in a clear visual hierarchy. He develops two separate areas of the page: an 'action block' and a right-hand column that provides assurances to customers. Jun 15, 2010 - 4:55:24 PM