Videos on Internet Marketing and E-Commerce

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Using Social Media to Create Links to Your Site - Stephan Spencer (8:10)
In this video interview, SEO expert Stephan Spencer explains how producing viral social media can produce interest from bloggers and journalists, who create links to your site. These links result in higher rankings in the search engines that ultimately bring targeted traffic to your site. Jun 30, 2009 - 1:00:08 AM

3 Secrets to Web Marketing Success with Lorrie Thomas (4:58)
In this video interview, local marketing expert Lorrie Thomas provides a helpful overview of the Web marketing process: credibility, usability, and visibility. She discusses how each element effects your overall marketing, and what to look for to improve in each of these areas. Jun 23, 2009 - 1:05:03 PM

Don't Neglect E-mail Marketing - Jim Sterne (7:50)
In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social medium and the effective workhorse of business. He recommends: (1) Be responsive -- reply to e-mails promptly. (2) Be human -- respond on a personal note. (3) Segment your clients by behavior to increase revenues. Jun 16, 2009 - 7:10:54 PM

Tips on Marketing During an Economic Downturn - Mike Grehan (7:42)
In this video interview, Mike Grehan explains that in times of economic downturn, smart marketers do more marketing, not less, taking advantage of lower prices and greater visibility. They also determine user intent in order to offer content appropriate to the buying stage indicated by search terms used. Jun 9, 2009 - 2:07:25 PM

The Winning Edge in Online Sales with Bryan Eisenberg (4:23)
In this video interview, conversion expert Bryan Eisenberg explains how nimble, quick-to-execute small businesses can gain an advantage -- the winning edge -- over larger businesses that are slower to make needed improvements. Jun 2, 2009 - 3:51:58 PM

Innovative Uses for Twitter for Small Business - Avinash Kaushik (8:28)
In this video interview Avinash Kaushik discusses various uses that small businesses have found for Twitter. He recommends three analytics tools: Retweetist.com, Tweet-Rank.de, and TR.IM. May 26, 2009 - 11:01:05 PM

Useful Key Performance Indicators (KPIs) for Small Businesses - Avinash Kaushik (9:47)
In this video interview, Analytics expert Avinash Kaushik outlines various types of Key Performance Indicators (KPIs) for small businesses -- especially looking at where people come from, what content is being consumed, and measuring outcomes. May 19, 2009 - 8:19:00 PM

Low Cost User Testing with UserTesting.com - Darrell Benatar (9:39)
In this video interview, UserTesting.com founder Darrell Benatar explains how his web-based user testing tool enables businesses to test users remotely, with results in as little as an hour. May 12, 2009 - 7:13:20 PM

Translating Titles and Meta Descriptions for International Search - Glenn Alsup (5:30)
Glenn Alsup explains that you can get even English webpages indexed in foreign language search engines if you'll translate and localize the titles and meta descriptions. May 5, 2009 - 9:52:49 PM

Best Practice Principles for Website Usability - Glenn Alsup (6:32)

In this video interview, Glenn Alsup outlines some underlying usability best practice principles: common sense, familiarity, navigation, simplicity, response time, and feedback.

Apr 21, 2009 - 1:56:07 PM