Videos on Internet Marketing and E-Commerce
Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53)In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization. Feb 2, 2010 - 5:44:58 PM
Understanding Searcher Intent with Shari Thurow (5:19)In this video interview, SEO expert Shari Thurow explains how you can discern user intent from the search terms they use, and from that help them get where they're trying to go on your site. Search keywords can be classified as transactional, navigational, or informational.
Jan 25, 2010 - 8:32:34 PM
Integrating Linkbuilding with the Rest of Your Business (7:23)In this video interview, SEO expert Eric Enge discusses linkbuilding techniques, and the importance of integrating an ongoing linkbuilding effort into the rest of a business's marketing campaigns. He also offers a new twist on article marketing that can net some great links.
Jan 18, 2010 - 4:46:22 PM
SEO Challenges for 2010 with Amanda Watlington (9:37)In this video interview, organic SEO marketing expert Amanda Watlington outlines three challenges to search engine optimization for 2010: (1) ranking affected by page loading speed, (2) growing importance of localization, and (3) the effect of personalization. Jan 12, 2010 - 11:57:12 AM
Keyword Research for Organic Search with Stoney deGeyter (6:45)In this video interview, SEO expert Stoney deGeyter explains his approach to keyword research, not only for a few keywords, but for the hundreds of keyphrases needed to optimize, say, a large e-commerce site. The approach involves three main stages: finding and organizing core keywords, and then arranging a campaign with the qualifiers to those core keywords. Jan 5, 2010 - 10:05:37 AM
5 Ways to Increase Your E-Commerce Conversion Rate with Ayat Shukairy (8:59)In this video interview, e-commerce conversion expert explains the five steps her firm uses to increase sales conversion rates in online stores -- determining which pages to optimize, changes that might produce best results, selecting pages to test, limiting tests to what is essential, and making only small changes at a time. Dec 29, 2009 - 9:05:46 AM
The 5 Ps to Successful Online Video with Grant Crowell (6:40)In this video interview business video specialist Grant Crowell gives highlights of keys to successful online business video, using the 5 "P"s -- Plan, Practice, Publish, Promote, and Perform. Dec 22, 2009 - 6:47:37 PM
Andy Beal talks about Google Reputation Management (6:37)When someone tries to trash your company on the Internet, there are some things you can do about it, that is, replace negative webpages about your brand, your company name, or your personal name with webpages and profiles that outrank them and push them off the first page of search engine results. In this video interview, reputation management expert Andy Beal explains how. Dec 15, 2009 - 6:11:57 PM
Social Media: Distraction or Marketing Essence - Amanda Watlington (5:20)In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically. Dec 8, 2009 - 1:49:06 PM
How to Get Top Ranking for Your Distributed Articles - Shari Thurow (7:39)In this video interview search marketing expert Shari Thurow explains how to write articles and distribute them on the Web, while still retaining the top search position for the article. Techniques include backlinking requirements, timing, cross linking to your own articles, as well as a bio page that links to all your articles. Dec 1, 2009 - 8:11:05 AM
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