Videos

---

Why Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user's normal 'neighborhood' or 'community,' (2) intent-based search, and (3) universal search.
Oct 7, 2008 - 1:05:41 PM

Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan Eisenberg (7:30)
Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the mantra of the Total Quality Management (TQM) movement.
Sep 30, 2008 - 6:54:36 PM

Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 2 (8:55)
In Part of this interview on siloing, Bruce Clay explains the three steps in developing content silos on a larger site: (1) Establish keyword-centric themes for your site, (2) identify a landing page for each theme, (3) link to the themed landing pages, and (4) don't pass PageRank to pages outside the theme and thus dilute 'link juice.' Use 'nofollow' tags to restrict passing PageRank.
Sep 23, 2008 - 11:13:13 AM

The Marketing Value of Blogs with Amanda Wattlington (5:13)
Blogs are not just for links, says Amanda Wattlington in this video interview, they have earned their place at the table as a full-fledged marketing strategy. They allow customers to interact with the brand and see it in a more informal light. She gives important elements in a blog plan.
Sep 16, 2008 - 11:28:32 PM

Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 1 (4:45)
Large sites tend to have so many topics that they aren't considered a subject matter expert on anything. In Part 1 of this video interview, Bruce Clay explains the concept of content siloing and the benefits of this technique to increase keyword PageRank for 3- to 4-keyphrases on larger sites. 
Sep 9, 2008 - 11:22:59 AM

3 Ways a Blog Can Bring Links to Your Site with Ross Dunn (5:32)
In this video interview SEO expert Ross Dunn explains how writing a blog opens up three ways to get links to your site: (1) links to your site in the blog content or bio, (2) links to the blog which is seen on aggregator sites, and (3) links on social bookmarking sites which bookmark the blog, links that are often indexed by search engines.
Sep 2, 2008 - 6:15:01 PM

How to Warm Up Customers with the Benefits of Buying from You - Karen Crist (3:45)
Karen Crist explains that most visitors from Paid Search will be new to your site. Thus, on the landing page it's important to 'warm them up' with the benefits of purchasing a product or service from your particular site. That makes them more prepared to buy from you.
Aug 26, 2008 - 7:37:37 PM

Jim Sterne Interviews Dr. Ralph Wilson, Editor of Web Marketing Today (2:40)
In a crazy turn-around, Internet marketing pioneer Jim Sterne interviews Web Marketing Today editor Dr. Ralph F. Wilson at the Search Engine Strategies (SES) Conference in San Jose.
Aug 26, 2008 - 5:06:00 PM

Determining Your Audience for Great Landing Page Conversion with Tim Ash (7:21)
Tim Ash explains the importance of determing the classes of people who interact with the 'mission critical' elements of the website. Don't organize your site by functional departments, he says, but rather by the classes of visitors who use your site. Then determine the tasks they perform by role.
Aug 18, 2008 - 4:53:51 PM

How to Improve E-commerce Sales in Your Online Store, Three Tips - Rob Snell (8:17)
E-commerce expert Rob Snell offers 3 tips to boost sales online: (1) Make clear product recommendations, (2) have data rich product descriptions, and (3) ask for a link from anyone your business sends money to.
Aug 12, 2008 - 6:50:51 PM