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  • Putting together a sound e-commerce business plan

    Creating a business plan I've got good news for you. Creating a business plan for that e-commerce business you've got in mind just got easier.

    Oh, don't get me wrong. Creating a business plan is still hard work.

    But we've collected in one place links to probably 90% of the information you'll need.

    Over the years we've assembled annotated links to hundreds and hundreds of profiles of all kinds of online businesses, successful ones and not-so-successful. These are some of the categories.

    Apparel
    Auction
    Auto
    Biz-to-Biz
    Books and Music
    Consumer Goods
    Computer Hardware
    Computer Software
    Financial Services

    Furniture
    Specialty Foods
    Grocery
    Malls
    Art and Photographs
    Publication & Subscription Services
    Toys
    Real Estate
    Travel

    Of course, the "miscellaneous" category is the biggest. Your business probably will incorporate a hybrid of ideas.

    We've selected these profiles from various kinds of online publications. We avoid press release hype. Rather we've looked for an analysis of what makes the business tick, what problems face it, and the shape of its industry competition on the Web.

    Read in the topic related to your business, or search the entire database by keywords you need to learn more about. You'll find a ton of information.

    Our section on Shopper Behaviors and Demographics you'll find especially helpful. Here we link to the surveys and studies that analyze existing and emerging shopping patterns from various demographic groups. You'll need to make some projections for your business plan. Here's where you start.

    "We invariably need to find ... research, statistics, trends," Rob McEwen, M2K

    "The most valuable thing to me is the research library. Whenever we are putting together business plans or marketing plans for e-business companies, we invariably need to find information - research, statistics, trends, etc. -- to include in these plans. Web Marketing Today Premium Edition is a source I always turn to. Typically I use the search engine, or I go to a specific category like conversion rates and scan the article summaries to find what I'm looking for. It is a very valuable resource, and you have done a wonderful job of maintaining it. Kudos to you and your team." -- Rob B. McEwen, CEO, M2K, Austin, Texas

    When you realize that your business plan may generate funding of hundreds of thousands to millions of dollars, you'll agree that $49.95 is a bargain.

    Considering the amount of work you have ahead of you, and how much this will speed your task, this is a no-brainer.

    Subscribe right now, and in ten minutes you'll be in our Web Marketing Today Research Room with your fingertips on more than 19,000 e-commerce and Web marketing resources we link to. Do it now!


    Everyone ... needs access to your resources," Ibrahim Ajami, Boston

    "Thanks for excellent resources. I'm presently putting a business plan together and your resources have helped me out a great deal. Everyone trying to set up an e-commerce site needs to have access to your resources." -- Ibrahim Ajami, Boston, Mass.

    "Grown ... into a seven figure business," Ray Campbell, CEO, zZounds

    Your newsletter has been the single best source of information for me as we have grown http://zZounds.com into a seven figure (and climbing fast) business. I say that even though I subscribe to and read all the major business magazines, and every online newsletter and zine I can find that has anything intelligent to say about e-commerce. I very much appreciate the way your editors cut through the flow of information and deliver the good stuff. [So long as you use my URL, you can use my endorsement in any way you want] -- Ray Campbell, CEO, zZounds Music Discovery Centers, www.zZounds.com

    Subscribe Now!

    Special if you subscribe to Web Marketing Today Premium Edition before the end of the Month

    I'll give you 13 e-books worth $237.44 absolutely free if you subscribe before the end of the month. (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books).

    1.

    How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonMy 89-page How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.

    2.

    Dr. Wilson's Plain-Spoken Guide to Search Engine OptimizationGuide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.

    How to Promote Your Site through Article Marketing, by Ralph F. Wilson

    3.

    How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.

    4.

    Social Bookmarking and Marketing, by Dr. Ralph F. WilsonMy 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.

    Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. Wilson

    5.

    Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.

    Research Guide to Online Niche-Finding, by Ralph F. Wilson

    6.

    Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.

    How to Promote Your Local Business on the Internet

    7.

    How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.

    The E-Mail Marketing Handbook by Dr. Ralph F. Wilson

    8.

    The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.

    The Shopping Cart Report by Dr. Ralph F. Wilson

    9.

    The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.

    Report on Affiliate Management Software

    10.

    My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.

    10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson

    11.

    My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
    PLUS my recent short reports:

    1. Reciprocal Linking Tools, 23 pages, $8.95
    2. How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99
    But if you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of the month, I'll give you a copy of all these e-books absolutely free. Together they're worth $237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!


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