I've got good news for you. Creating a business plan for that e-commerce business you've got in mind just got easier.
Oh, don't get me wrong. Creating a business plan is still hard work.
But we've collected in one place links to probably 90% of the information you'll need.
Over the years we've assembled annotated links to hundreds and hundreds of profiles of all kinds of online businesses, successful ones and not-so-successful. These are some of the categories.
Apparel
Auction
Auto
Biz-to-Biz
Books and Music
Consumer Goods
Computer Hardware
Computer Software
Financial Services
Furniture
Specialty Foods
Grocery
Malls
Art and Photographs
Publication & Subscription Services
Toys
Real Estate
Travel
Of course, the "miscellaneous" category is the biggest. Your business probably will incorporate a hybrid of ideas.
We've selected these profiles from various kinds of online publications. We avoid press release hype. Rather we've looked for an analysis of what makes the business tick, what problems face it, and the shape of its industry competition on the Web.
Read in the topic related to your business, or search the entire database by keywords you need to learn more about. You'll find a ton of information.
Our section on Shopper Behaviors and Demographics you'll find especially helpful. Here we link to the surveys and studies that analyze existing and emerging shopping patterns from various demographic groups. You'll need to make some projections for your business plan. Here's where you start.
"We invariably need to find ... research, statistics, trends," Rob McEwen, M2K
"The most valuable thing to me is the research library. Whenever we are putting together business plans or marketing plans for e-business companies, we invariably need to find information - research, statistics, trends, etc. -- to include in these plans. Web Marketing Today Premium Edition is a source I always turn to. Typically I use the search engine, or I go to a specific category like conversion rates and scan the article summaries to find what I'm looking for. It is a very valuable resource, and you have done a wonderful job of maintaining it. Kudos to you and your team." -- Rob B. McEwen, CEO, M2K, Austin, Texas
When you realize that your business plan may generate funding of hundreds of thousands to millions of dollars, you'll agree that $49.95 is a bargain.
Considering the amount of work you have ahead of you, and how much this will speed your task, this is a no-brainer.
Subscribe right now, and in ten minutes you'll be in our
Web Marketing Today Research Room with your fingertips on
more than 19,000
e-commerce and Web marketing resources we link to. Do it now!
Everyone ... needs access to your resources," Ibrahim Ajami, Boston
"Thanks for excellent resources. I'm presently putting a business plan together and your resources have helped me out a great deal. Everyone trying to set up an e-commerce site needs to have access to your resources." -- Ibrahim Ajami, Boston, Mass.
"Grown ... into a seven figure business," Ray Campbell, CEO, zZounds
Your newsletter has been the single best source of information for me as we have grown http://zZounds.com into a seven figure (and climbing fast) business. I say that even though I subscribe to and read all the major business magazines, and every online newsletter and zine I can find that has anything intelligent to say about e-commerce. I very much appreciate the way your editors cut through the flow of information and deliver the good stuff. [So long as you use my URL, you can use my endorsement in any way you want] -- Ray Campbell, CEO, zZounds Music Discovery Centers, www.zZounds.com
Special if you subscribe to Web Marketing Today Premium Edition
before the end of the Month
I'll give you 13 e-books worth $237.44 absolutely free if you subscribe before the end of the month. (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books).
1.
My 89-page
How to Develop a Landing Page
-- completely revised and written for mid-2008 -- explains how to maximize the
effect of your advertising, by pointing to a specific "landing page" that leads
the shopper to decide to complete the transaction. This comprehensive guide, now
in its third edition, will help you raise your conversion rate and maximize
profits. It sells for $29.95 on my website.
2.
Guide to Search Engine Optimization
(2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
3.
How to Promote Your Site through Article Marketing. This
25-page report gives an overview of article marketing, that is, offering your articles to be used on
other sites and e-zines in exchange for a link to your site.
This approach that can be
pursued for no money at all. On page 16 Dr. Wilson reveals a
secret SEO experts know, but most article marketers don't, a
strategy that can significantly raise PageRanks on your website.
Sells for $11.95 on my website.
4.
My 28-page
Social Bookmarking and Marketing helps you get to
the bottom of the social bookmarking phenomenon. Explains what social
bookmarking is all about, outlines two main marketing
strategies -- one that can get you in lots of trouble unless
you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
5.
Report
on Pay Per Click (PPC) Bid Management Software. This
52-page report is a "must read" if you're doing PPC advertising
using only Google's or Yahoo's native bid management interface.
Bid management software can often save you 30% to 50% of your
current level of ad purchases by maintaining your desired position,
optimizing prices by reducing bid gaps on a frequent basis, and
showing your ads only at times when you know your products sell
best -- all working on
autopilot. Which program should you select? This report
outlines the features you should look for, compares 16 different
bid management programs, provides user feedback, and makes recommendations. $14.95.
6.
Research
Guide to Online Niche-Finding. This 49-page book leads
you through the steps necessary to discover a potentially
profitable online business niche, consider the competition, and
develop a unique approach that will bring traffic and revenue. We
examine the 5 principles of research, examine the various
formulas used to spot potential winners, consider the strengths
and weaknesses of the existing research software, briefly survey
24 keyword, PPC, and niche-finding research software programs,
and provide more in-depth reviews of WorldWide Brands Research
Wizard, P.I.P.E. and the Online Research Guide to Picking
Products that Sell. Price: $14.95.
7.
How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
8.
The
E-Mail Marketing Handbook (Second Edition).
This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions,
e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders,
getting through spam filters, RSS feeds, and obeying anti-spam
laws. The book also includes four appendices with user comments
and ratings of various programs, a directory of 250 e-mail
marketing programs, and detailed vendor answers to 99 questions
about their software. This is by far the most comprehensive book
on the market, especially as a buying guide to software that
could be used by small to medium businesses. I sell this for $27.00.
9.
The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
10.
My 135-page "Report on Affiliate Management Software
2005, looks at the basic and advance features of
affiliate software, looks in detail at 48 stand-alone programs
and 55 affiliate modules integrated into shopping carts. Then
offers candid feedback from about 200 users and makes
recommendations. I sell it for $22.95 on my website.
11.
My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
PLUS my recent short reports:
But if you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of the month, I'll give you a copy of all these e-books absolutely free. Together they're worth
$237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!