Putting together a sound e-commerce business plan
I've got good news for you. Creating a business plan for that e-commerce business you've got in mind just got easier.
Oh, don't get me wrong. Creating a business plan is still hard work.
But we've collected in one place links to probably 90% of the information you'll need.
Over the years we've assembled annotated links to hundreds and hundreds of profiles of all kinds of online businesses, successful ones and not-so-successful. These are some of the categories.
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Apparel |
Furniture |
Of course, the "miscellaneous" category is the biggest. Your business probably will incorporate a hybrid of ideas.
We've selected these profiles from various kinds of online publications. We avoid press release hype. Rather we've looked for an analysis of what makes the business tick, what problems face it, and the shape of its industry competition on the Web.
Read in the topic related to your business, or search the entire database by keywords you need to learn more about. You'll find a ton of information.
Our section on Shopper Behaviors and Demographics you'll find especially helpful. Here we link to the surveys and studies that analyze existing and emerging shopping patterns from various demographic groups. You'll need to make some projections for your business plan. Here's where you start.
"We invariably need to find ... research, statistics, trends," Rob McEwen, M2K"The most valuable thing to me is the research library. Whenever we are putting together business plans or marketing plans for e-business companies, we invariably need to find information - research, statistics, trends, etc. -- to include in these plans. Web Marketing Today Premium Edition is a source I always turn to. Typically I use the search engine, or I go to a specific category like conversion rates and scan the article summaries to find what I'm looking for. It is a very valuable resource, and you have done a wonderful job of maintaining it. Kudos to you and your team." -- Rob B. McEwen, CEO, M2K, Austin, Texas |
When you realize that your business plan may generate funding of hundreds of thousands to millions of dollars, you'll agree that $49.95 is a bargain.
Considering the amount of work you have ahead of you, and how much this will speed your task, this is a no-brainer.
Subscribe right now, and in ten minutes you'll be in our Web Marketing Today Research Room with your fingertips on more than 19,000 e-commerce and Web marketing resources we link to. Do it now!
Everyone ... needs access to your resources," Ibrahim Ajami, Boston
"Thanks for excellent resources. I'm presently putting a business plan together and your resources have helped me out a great deal. Everyone trying to set up an e-commerce site needs to have access to your resources." -- Ibrahim Ajami, Boston, Mass.
"Grown ... into a seven figure business," Ray Campbell, CEO, zZounds
Your newsletter has been the single best source of information for me as we have grown http://zZounds.com into a seven figure (and climbing fast) business. I say that even though I subscribe to and read all the major business magazines, and every online newsletter and zine I can find that has anything intelligent to say about e-commerce. I very much appreciate the way your editors cut through the flow of information and deliver the good stuff. [So long as you use my URL, you can use my endorsement in any way you want] -- Ray Campbell, CEO, zZounds Music Discovery Centers, www.zZounds.com