So You're a Website Developer? Great!
My firm developed many, many e-commerce sites from 1995 on using a variety of e-commerce software and platforms, so I'm a kindred spirit (though I'm no longer in that business). I'm a nuts and bolts person. How does it work? Why? How does it interface with other hardware and software.
Perhaps the place to start is with our tools to help you select shopping cart or e-commerce software.
You might enjoy reading an article I've written for merchants to evaluate developers, and see how you measure up. :-)
"How to Assess an E-Commerce Developer"
Motivating Shoppers to Actually Purchase
I've found that some of the best e-commerce developers have a strong grasp of the technical aspects of e-commerce, but little grasp of the motivational factors involved. You'll need to design both the shopping interface and product display templates to maximize shopper confidence and increase the click-through rate. We help you here with lots of information on online store design.
We're not competitors but colleagues
When I was designing online stores, I used to feel like I was in competition with other e-commerce design firms, but I rapidly found that I got more work than I need, and there is an absolutely huge market out there.
So I've decided to share with you -- after all, you're going to be a paying subscriber -- every trick I've learned over years of e-commerce development. I'll pass on my knowledge -- and some of the mistakes I've made along the way -- so you can offer your clients the very best
I'm on your side. I write with your needs in mind. Not that Web Marketing Today Premium Edition is a techie publication. It's not. But it includes quite a bit of nuts and bolts information to make your job easier.
Two Essential Books for Developers
You'll find help in all the e-books that come with a subscription to Web Marketing Today Premium, but especially these two:
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I've found that many developers really don't know how to make their clients' websites search engine friendly. Here's exactly how to design your websites with "free" organic search traffic in mind. The knowledge in this book will keep your clients coming back -- rather than looking elsewhere for help. It's free with your Web Marketing Today Premium subscription. |
If you want to make a website that actually sells products or services for your client, then you need the kind of information this book has to offer. It describes why people buy online -- and what keeps them from buying. When you optimize all these factors -- no simple task -- you can help your clients get the high conversion rates that other developers only dream of. Free with your Web Marketing Today Premium subscription. |
A Phone Conversation
I just got off the phone with a Web developer who said his clients are now asking about how they can get into e-commerce.
"Have you subscribed to Web Marketing Today Premium Edition?" I inquired.
"No," he said. "I only subscribe to your free publication, Web Marketing Today."
"I've found that e-commerce projects pay developers better than just informational websites," I told him. "When all you're talking about is $49.95 annually, you'll make that back on your first job. Easily!"
I hope my caller subscribes. It will open his design firm to a field that they will either embrace -- or pass them by.
If you're a website developer or a design firm thinking about e-commerce, I can truly say that the very best investment you'll ever make is Web Marketing Today Premium Edition. Subscribe today. Don't put it off. Do it now!
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