Over the last several years we've literally "written the book" on e-commerce -- except that "the book" consists of articles on our site.
The article titles read like a table of contents to a "how-to-do- it" book on e-commerce:
E-Commerce Basics: The 10 Rock Bottom Essentials for Online Stores
E-Commerce Readiness Assessment Tool
How to Select Products to Sell on Your Site
Unraveling the Mystery of Merchant Credit Card Accounts
Guidelines for Obtaining a Merchant Credit Card Account
Why You Need to Take Credit Cards on Your Site
How to Decide Whether You Need Real-Time Credit Card Authorization
How Fraud and Chargebacks Challenge Online Merchants
Should You Accept Checks over the Internet?
A Merchant's Primer on Retail Transaction Security
How to Secure a Digital Certificate (... if you need one)
How to Assess an E-Commerce Developer
How Does Store-Building Software Work?
Store-Building Software Evaluation Guide
Reviews of ShopSite Manager, iCat Commerce Online, Miva Merchant, and more ...
Why Freeware Shopping Cart Programs Are So Expensive
Shopping Carts for Small Sites or Single Products
Exploring Your Shipping Options
Analyzing the Drop-Shipping Model
How Valuable Is a Mall?
Making People Want to Buy in Your Retail Store
Twelve Ways to Boost Your Conversion Rate
Moving Shoppers toward the Checkout Stand
A Merchant's Primer on Starting an Affiliate Program
Where Is Retail E-Commerce Going: 10 Essential Small Business Strategies
The above articles are free to all. Search for them by title. Much of this
information is compiled in the e-book 10 Steps to E-Business on a
Shoestring which is included in
your Premium Subscription. But that's not all. In addition, you'll have full, instant
and full access to our huge Web Marketing Today Research Room (with annotated links to 5000+ e-commerce articles available online).
A subscription to Web Marketing Today Premium Edition is still $49.95 annually. For that, you'll get an education -- AN E-COMMERCE QUICK START.
Isn't $49.95 quite a bit for an education?
Not really. What would you pay to attend a seminar, not to mention transportation and hotel costs?
What would you pay in costly mistakes you'd make because you didn't know what you were doing? I spoke with a man recently who had thrown away $5,000 because he just didn't know the pitfalls.
Yes, $49.95 is A BARGAIN.
Dear friends, the sooner you subscribe, the sooner you'll be able to realize your dreams -- and avoid the potholes in the road.
Subscribe right now, and you'll be able to begin your E-Commerce Quick Start in just minutes.
"Needed to get an education as soon as possible," Al Guerra, Printech
"We decided to develop an e-commerce capability and I needed to get an education as soon as possible. Your site and newsletters are a wealth of information and have provided me with the knowledge necessary to start exploring ecommerce." -- Al Guerra, Printech, Miami, Floria www.printech.com
"Recently redone my website," Bonner Smith, LiquidationStation.com
"I've recently redone my website and many of the changes originated from my reading of Web Marketing Today and Web Marketing Today Premium Edition." -- Bonner G. Smith, LiquidationStation.com
Time Saver, Sue Storey, Australia
"You have been a wealth of information for me to get my online business up and running. Otherwise, I think I would have wasted weeks on researching such links and products and not known if they were suitable to my needs. By having a reliable source such as yours, I've been able to subscribe to a number of suitable web-assisted sources. This subscription is the best money I have ever ever ever spent." -- Sue J. Storey, Australia
Special if you subscribe to Web Marketing Today Premium Edition
before the end of the Month
I'll give you 13 e-books worth $237.44 absolutely free if you subscribe before the end of the month. (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books).
1.
My 89-page
How to Develop a Landing Page
-- completely revised and written for mid-2008 -- explains how to maximize the
effect of your advertising, by pointing to a specific "landing page" that leads
the shopper to decide to complete the transaction. This comprehensive guide, now
in its third edition, will help you raise your conversion rate and maximize
profits. It sells for $29.95 on my website.
2.
Guide to Search Engine Optimization
(2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
3.
How to Promote Your Site through Article Marketing. This
25-page report gives an overview of article marketing, that is, offering your articles to be used on
other sites and e-zines in exchange for a link to your site.
This approach that can be
pursued for no money at all. On page 16 Dr. Wilson reveals a
secret SEO experts know, but most article marketers don't, a
strategy that can significantly raise PageRanks on your website.
Sells for $11.95 on my website.
4.
My 28-page
Social Bookmarking and Marketing helps you get to
the bottom of the social bookmarking phenomenon. Explains what social
bookmarking is all about, outlines two main marketing
strategies -- one that can get you in lots of trouble unless
you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
5.
Report
on Pay Per Click (PPC) Bid Management Software. This
52-page report is a "must read" if you're doing PPC advertising
using only Google's or Yahoo's native bid management interface.
Bid management software can often save you 30% to 50% of your
current level of ad purchases by maintaining your desired position,
optimizing prices by reducing bid gaps on a frequent basis, and
showing your ads only at times when you know your products sell
best -- all working on
autopilot. Which program should you select? This report
outlines the features you should look for, compares 16 different
bid management programs, provides user feedback, and makes recommendations. $14.95.
6.
Research
Guide to Online Niche-Finding. This 49-page book leads
you through the steps necessary to discover a potentially
profitable online business niche, consider the competition, and
develop a unique approach that will bring traffic and revenue. We
examine the 5 principles of research, examine the various
formulas used to spot potential winners, consider the strengths
and weaknesses of the existing research software, briefly survey
24 keyword, PPC, and niche-finding research software programs,
and provide more in-depth reviews of WorldWide Brands Research
Wizard, P.I.P.E. and the Online Research Guide to Picking
Products that Sell. Price: $14.95.
7.
How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
8.
The
E-Mail Marketing Handbook (Second Edition).
This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions,
e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders,
getting through spam filters, RSS feeds, and obeying anti-spam
laws. The book also includes four appendices with user comments
and ratings of various programs, a directory of 250 e-mail
marketing programs, and detailed vendor answers to 99 questions
about their software. This is by far the most comprehensive book
on the market, especially as a buying guide to software that
could be used by small to medium businesses. I sell this for $27.00.
9.
The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
10.
My 135-page "Report on Affiliate Management Software
2005, looks at the basic and advance features of
affiliate software, looks in detail at 48 stand-alone programs
and 55 affiliate modules integrated into shopping carts. Then
offers candid feedback from about 200 users and makes
recommendations. I sell it for $22.95 on my website.
11.
My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
PLUS my recent short reports:
But if you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of the month, I'll give you a copy of all these e-books absolutely free. Together they're worth
$237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!