Is this really worth $49.95?

I can understand your reluctance to part with $49.95. Your business has earned that money, and there's only so much to go around.

On the other hand, you are interested in selling products directly over a Web site.

As a website development consultant since 1995 I've helped many clients do just that. And I know from hard experience that there are a great many pieces you need to understand and to fit together.

• An SSL secure server. You may well be overcharged for this unless you learn some pointers.
• Digital Certificate. Our suggestions could save you nearly $200 and lots of pain.
• Shopping Cart Program. We provide you with links to reviews and buying guides, so you can make intelligent decisions right for you. By helping you determine what you actually need, we could save you thousands of dollars.
• Merchant Credit Card Accounts. If you don't have one yet, you're ripe to lose hundreds of dollars unless you approach it the right way.
• Designing the environment to produce sales, not just browsing. You'll benefit from the experience of others who have studied store design and psychology in detail.

I don't know of any seminar which would give you this kind of hands-on information and keep you on the cutting edge of advances in this rapidly-growing field of online commerce.

Tips and Solutions

I share with you the sort of tips and solutions for which you might pay $150 or more an hour if you were to hire a consultant! Yet an annual subscription to Web Marketing Today Premium Edition and full access to our Web Marketing Today Research Room is only $49.95.

Costly Errors

Have you ever made a costly error in your business? I have. Errors can easily drain away hundreds, even thousands of dollars that you'll never, ever recover. The kind of information we put at your fingertips could prevent just such an error. This information could make the difference between success and failure in your Web store!

There's an old saying that "Time is money." The time you spend searching for materials before you can begin learning for your online store could easily amount to five or six hours and still come up empty-handed. We've done most of that surfing for you.

Minimum Wage

If your subscription saves you five or six hours just looking for information -- not reading, just looking -- and if you were to pay yourself just the minimum wage, you'd have paid for half of your subscription already! If your time is worth more than minimum wage, and you're serious about Internet commerce, then you'll count a subscription to Web Marketing Today Premium Edition a significant windfall.

Sales Boost

So far we've talked about the money you'll save from costly errors and wasted time. Add to that the positive boost which our information could add to your sales!

In the design section of the Web Marketing Today Research Room, for example, is the link to an article which tells you how to apply the scientific findings of retail store design consultants to your Web store. I searched for two hours looking specifically for this until I found it! Think what a 10% higher sales close rate using these strategies could do to your bottom line!

Investment

I think you'll agree that $49.95 is an investment which will pay dividends month after month as your online business becomes successful. Your subscription will give you a distinct advantage over Web storeowners who are "flying blind."

I strongly urge you to subscribe today, using our online form or by mailing in our offline form.

Sincerely,

Dr. Ralph F. Wilson
Editor, Web Marketing Today Premium Edition