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Research Room (annotated links database of more than 15,000 articles and resources on Internet marketing and e-commerce)

Fri., July 3, 2009

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Guide to Search Engine Optimization (2007 edition), Summer 2007 This is now the third edition of the book, increased about 10% in size over the second edition, including new information about how to conduct a linking campaign. It can be downloaded by logging in at the top left corner of the page and clicking on the Download Ebooks link.	Comprehensive Video Instruction on Search Engine Optimization, Fall, 2007 One of my most popular lectures in the Best Practices Briefing series is the one on SEO. I have made it available to paid subscribers on video, to make it accessible. The first segment is free to all, segments 2-8 require you to login to see the content.
Web Analytics, Spring 2007 Keys to Web Analytics according to Jim Sterne The Web Analytics Industry is Gradually Taking Shape An Analytics Consulting Model for Small Businesses Web Analytics Program Enhancements Seen at the Emetrics Summit A First Look at Google Website Optimizer A Uniform Campaign Tracking ID that Makes Sense	Article Marketing, Spring 2007 25-page e-book How to Promote Your Site through Article Marketing. Also for sale online for non-subscribers.
What I Saw at Ad:Tech that Might Help Your Company's Future, Spring 2007 Site Search from WebSiteStory WebSideStory Express Search, formerly from Atomz Customized homepages from PersonalWeb StrongMail and Lyris ListManager e-mail solutions HotBanana hosted content management system LivePerson Pro and LivePerson Contact Center for live customer support on your website Advertising through custom-written articles from AdFusion Video and animation for a website from Rovion MovingMedia and SitePal, respectively Wyndstrom Social Network Suite to build a social networking site Webloyalty.com with an approach to online loyalty programs.	How Social Bookmarking Can Increase Traffic to Your Website, Spring 2007 28-page e-book, Social Bookmarking and Marketing Also for sale online for non-subscribers
osCommerce, Winter 2007 Review: osCommerce Shopping Cart Software (ver 2.2 milestone 2)	E-Tail Site Search, Fall, 2006 Using Site Search to Improve Merchandising and Increase Conversion Rates
Search Engine Strategies Issue, August 15, 2006 Small Business Ideas from the Exposition Hall Linking Strategy Ideas New Examples of Viral Marketing	Summer 2006 Report on Pay Per Click (PPC) Bid Management Software
AdTech Issue, May 1, 2006 Newest Buzzword: Behavioral Targeting Affiliate Networks Are Everywhere Attract Return Visitors via Games on Your Site Better Indexing of Dynamically Generated Webpages Briefly Noted at Ad:Tech San Francisco	Issue 95, Winter 2006 LinkMaps from Bruce Clay Caphyon Advanced Link Manager 2.0
Issue 94, Fall 2005 New book: Research Guide to Online Niche-Finding: How to Discover a Promising Internet Business Niche -- the research principles Formulas and Ratios to Judge Profitability and Potential Problems with Niche Research Software Keyword Research and Niche-Finding Software These core chapters are followed by three reviews of product-based research: Review: Market Research Wizard from WorldWide Brands Review: P.I.P.E. Product Idea Profitability Evaluator Review: Online Research Guide to Picking Products that Sell	Issue 93, Fall 2005 Deliver to paid subscribers their no-cost copy of The E-Mail Marketing Handbook (2nd Edition)
Issue 92, Summer 2005 New Search Marketing Tools and Services	Issue 91, Summer 2005 How to Select an E-Mail Marketing Program (Bulk Mailer) 99 Questions to Ask a Prospective E-Mail Vendor
Issue 90, Summer 2005 Increasing E-Mail Deliverability	Issue 89, Summer 2005 Conversion Rates of the Top 400 Retailers Review: Internet Retailer Top 400 Guide (2005 Edition) Software Used by the Top 400 E-Tailers -- E-Commerce, Affiliate, and E-Mail The State of the US Online Market 2005 Tips for Designing Online Stores Why Major E-Tailers Sell on eBay Review: The Culturally Customized Web Site
Issue 88, Spring 2005 Preface to the Report on Affiliate Management Software Recommendations and Awards of Merit for Excellence Appendix 1. Detailed descriptions of Affiliate Programs Appendix 2. Detailed descriptions of Affiliate Programs Integrated into Shopping Cart Programs Appendix 3. User Feedback on Affiliate Management Software	Issue 87, Winter 2005 Introduction to Affiliate Management Software Types of Affiliate Management Software Features of Affiliate Management Software
Issue 86, Winter 2004 How to Promote Your Local Business on the Internet E-book in 8 chapters: Marketing Your Local Business Starts with Your Website Search Engine Optimization (SEO) for Local Sites Local Portal Sites Back to the Yellow Pages for Local Business Advertising Local Pay Per Click on Google and Overture Display Your Local Business URL Everywhere E-Mail Marketing to Existing Local Business Customers Resources for Marketing Your Local Business on the Internet	Issue 85, November 2004 SPF Helps Legitimate E-Mail Get through Spam Filters SPF Resources How to Keep Opt-in E-Mail Out of Yahoo! Mail's Bulk Folder DomainKeys -- Yahoo's Proposal to Verify the Sender ID
Issue 84, Sept-Oct 2004 How to Develop a Landing Page 2005 (revised 28-page e-book) How to Use Pop-Up Windows Effectively and Responsibly Resources about Pop-Up Windows	Issue 83, Summer 2004 Reviews of Reciprocal Link Management Software Miscellaneous Link Management Software and Services Where to Find Willing Link Exchange Partners If You're Short of Time You Can Pay for Links What to Look for in a Quality Reciprocal Link Partner Linking Strategy Resources on the WilsonWeb.com Site
Issue 82, Summer 2004 Case Study: Optimizing Conversion Rates Using Split-Testing	Issue 81, Summer 2004 PayPal Buyers Survey (July 2004): What Merchants Gain from PayPal as a Payment Option (53-page report)
Issue 80, Summer 2004 Introduction to A/B Split-Testing for Your Webpages How to Test Your Landing Pages to Improve Conversion Rates What to Look for in Testing Software for Small Business Websites A/B Split and Multivariate Testing Software Reviews (13 products reviewed)	Issue 79, April 2004 The E-Mail Marketing Software Survey 2004: User Ratings and Comments
Issue 78, Mar 15, 2004 How to Increase Search Engine Rankings through Links to Your Site What You Need to Know about Outsourcing Search Engine Optimization	Issue 77, Feb 15, 2004 How Does Search Engine Ranking Work? Webpages vs. Linking: An Introduction How to Get Your Webpages Ready for Indexing: Have Pity on Poor Googley-Eyes A List of Prime Resources for Search Engine Optimization
Issue 76, Jan 15, 2004 Introduction to Shopping Cart Programs How Does the New Yahoo! Merchant Solutions Stack Up?	Issue 75, December 8, 2003 Detailed Survey Responses from 50+ Shopping Cart Vendors Shopper's Guide to Shopping Cart Programs
Issue 74, November 25, 2003 The State of the Shopping Cart Market Shopping Cart Popularity Survey Web Commerce Today E-Commerce Award of Merit 2004 Directory of Shopping Carts	Issue 73, August 15, 2003 Understanding Fraud Protection Systems for Merchants Fraud Protection Systems Offered by Payment Gateways
Issue 72, July 15, 2003 Review: ConversionRuler	Issue 71, June 15, 2003 Comparison chart and graphs of alternate payment systems Product Brief: 2CheckOut Product Brief: Cyphermint/PayCash Product Brief: e-gold Product Brief: iKobo Product Brief: Moneybookers Product Brief: PaySystems Product Brief: ProPay Why I Use a Merchant Account and PayPal
Issue 70, May 15, 2003 Using Instant Chat for Customer Service and Sales Questions Using Voice over Internet (VoIP) for Customer Service Using Instant Messaging for Customer Service	Issue 69, April 15, 2003 Advertising B2C Products with Shopping Comparison Bots Product Brief: ClickAlyzer Product Brief: ProAnalyzer Ad Tracking System
Issue 68, March 15, 2003 How to Track Click-Throughs and Sales	Issue 67, February 15, 2003 Introduction to the Shopping Cart Survey User Comments about Favorite and Unfavorite Carts Favorite Cart Use by High-Selling Sites Order Management Solutions
Issue 66, January 15, 2003 Shopping Carts that Support E-Book and Digital Download Sales Digital Download Tools for ClickBank and PayPal Merchants Internet Marketplaces Where You Can Sell Your E-Book	Issue 65, December 15, 2002 Exploring PayPal Instant Payment Notification (IPN) Shopping Cart Implementation of PayPal
Issue 64, November 15, 2002 Review: 1Shopping Cart Review: Persuasive Online Copywriting by Eisenberg, Eisenberg, and Davis	Issue 63, October 15, 2002 A Case Study in Order Fraud Detection What Merchants Should Do about Affiliate Commission Hijacking
Issue 62, September 15, 2002 HitBox Professional 3.0 HitBox Commerce 2.0 Web Metrics by Jim Sterne	Issue 61, August 15, 2002 Review: StoreFront AE and BizPlaces E-Commerce Trends and Tools More Sales Venues for Your Products
Issue 60, July 15, 2002 Review: Microsoft Commerce Server 2002 How Useful Is Card Verification Value (CVV2) for Fraud Protection?	Issue 59, June 15, 2002 E-Mail Marketing Programs: Introduction to User Comments Hosted E-Mail Marketing Programs: User Comments Desktop E-Mail Marketing Programs: User Comments CGI E-Mail Marketing Programs: User Comments
Issue 58, May 15, 2002 Update on the Streamlined Sales Tax Project Review: Dansie Shopping Cart 3.27 Book Brief: Designing Web Sites that Sell	Issue 57, April 15, 2002 The Glories of Programmable Database-Driven Shopping Carts Preparing B2B Suppliers' Product Data for E-Procurement and E-Marketplaces
Issue 56, March 15, 2002 An Introduction to E-Payment Networks Comparison Chart of E-Payment Networks Assessing Criticism of PayPal	Issue 55, February 15, 2002 Various Ways to Monetize Traffic: Case Study of Greeting Card Sites Review: ShopSite 6.0 New Features
Issue 54, January 15, 2002 Maximizing Your Landing Page Conversion Rate Potential Landing Page Checklist	Issue 53, December 15, 2001 Leveraging eBay's Marketplace to Grow Your E-Business eBay and Auction Resources, Ezines, Books, and Auction Management Software Tools Review: Make Your Net Auction Sell!
Issue 52, November 15, 2001 Trotline Marketing: Spinning Off Multiple Micro-Focus Stores Store-Building Buyer's Worksheet	Issue 51, October 15, 2001 Feature Comparison of Popular Shopping Cart/Store-Building Programs Bigstep.com Price and Feature Updates Yahoo! Store Price Change Analysis Product Review: Americart
Issue 50, September 15, 2001 Types of Shopping Cart Programs E-Merchandising: An Interview with Melanie Shannon Review: HipHip MerchandiZer Dr. Wilson's Articles and Reviews on Shopping Cart Programs Links to Reviews of Shopping Carts	Issue 49, August 15, 2001 Managing a Members-Only Website Members-Only Subscription Management Programs Protecting a Members-Only Website from Credit Card Fraud Review: Account Manager Pro Review: Verotel Billing Solutions
Issue 48, July 15, 2001 A Merchant's Introduction to E-Commerce Payment Gateways At What Point Is a Merchant Account better Than PayPal or CCNow? Survey of 90 Payment Gateways: Info and User Feedback	Issue 47, June 15, 2001 Quick Look: Shopping Cart/Store-Building Programs Quick Look: Payment Gateways Quick Look: Accounting Software
Issue 46, May 15, 2001 Highlights of Affiliate Management Software User Survey User Feedback on Affiliate Management Software Editor's Choices among Affiliate Management Software Review: Successful Affiliate Marketing for Merchants Other Resources on Setting Up and Managing an Affiliate Program	Issue 45, April 15, 2001 Sale Discount Strategies that Influence Shopper Behavior Reader Feedback on HipHip's Merchandizer E-Commerce in China Review: Selling Online
Issue 44, March 15, 2001 How to Make an Effective Ad 'Landing Page' Product Review: CCNow.com	Issue 43, February 15, 2001 Secure E-Mail E-Commerce: Using Secure HTML E-Mail Order Forms Survey of HTML E-Mail SSL-Submission Capability
Issue 42, January 15, 2001 Review: Yahoo! Store It's All about Building Customer Loyalty	Issue 41, December 15, 2000 Crucial Differences between Retailing and E-Tailing How Realistic is an Online Store as an Add-On to a Retail Store? Book Brief: The E-Commerce Book, by Korper and Ellis
Issue 40, November 15, 2000 Designing a Site that Builds Trust A Personal Feel that Builds Trust An Ordering Policy that Builds Trust Associations that Build Trust Book Brief: From .com to .profit	Issue 39, October 15, 2000 How Thieves Steal Card Numbers without Detection How Thieves Hide Their Identity and How to Spot Them New Fraud Detection Systems Available Product Brief: CPS Computerized Parcel System Low Cost Shopping Cart Scripts
Issue 38, September 15, 2000 Basic E-Commerce Credit Card Authorization Process Why I Am Angry with the Merchant Credit Card Industry Best Merchant Credit Card Account Prices Directly through Banks Payment Gateway Fees Bundled with Merchant Accounts	Issue 37, August 15, 2000 Product Review: Bigstep.com Product Review: eCongo Free Commerce Comparison Chart of Four "Free" E-Commerce Platforms Dr. Wilson's Recommendations of "Free" E-Commerce Platforms
Issue 36, July 15, 2000 Product Review: Stone Edge Order Manager Product Review: FreeMerchant.com Product Brief: PlanetPayment.com Product Brief: JavaScript to prevent Double-Click Submits	Issue 35, June 15, 2000 Window Dressing 101: Redesign Your Store's Display Window to Lure the Shoppers Inside Fine-tune Your Ordering System to Encourage Sales Generating Trust to Motivate Sales My Experience with Yahoo! Store
Issue 34, May 15, 2000 How B2B E-Commerce Software Differs from Retail How Small Businesses Can Use Affordable Web EDI The Rise of Online B2B Marketplaces Sidebar: Will Online Marketplaces Displace Online Stores? B2B E-Commerce Resource	Issue 33, April 15, 2000 Using HTML E-Mail to Sell Your Products Improving Store Navigation to Increase Sales Structuring Shipping Charges to Improve the Conversion Rate
Issue 32, March 15, 2000 How Widespread is Credit Card Fraud against Merchants? How Much Protection Do Online Merchants Have? Sophisticated Fraud Protection Systems Inexpensive Techniques to Protect Merchants against Credit Card Fraud Resources and Articles on Fraud Protection	Issue 31, February 15, 2000 Cross-Selling and Up-Selling Employing Color and Graphics to Stimulate Sales Overcoming the Four Common Barriers to Order Completion Creating Compelling Special Offers
Issue 30, January 15, 2000 Display Your Products Compellingly Sidebar: Tips for Scanning Photos from Catalogs Improve Your Product Description Copy Review: Words That Sell Digital Certificate Alert	Issue 29, December 15, 1999 Trends in E-Commerce: Freeze-Frame December 1999 Small Businesses E-Commerce Strategies for the Year 2000 Book Brief: Selling Online by Jim Carroll and Rick Broadhead Browsing Four Products at a Time
Issue 28, November 15, 1999 Review: Why We Buy, by Paco Underhill Review: Open Market ShopSite TX 4.1 A Look at Lycos Stores E-Mail to the Editor	Issue 27, October 15, 1999 Review: Open Market ShopSite SC 4.1 Are Amazon.com zShops Good for Merchants? Comparison of Popular Stores Choosing an Internet Order Fulfillment House Book Brief: The E-Commerce Book
Issue 26, September 15, 1999 Importing Online Order Data into QuickBooks Two Maturing Web Fulfillment Solutions Integrating Web Ordering with Accounting Packages Accounting Software Comparison Resources Shipping via the US Postal Service Review: Data Mining Your Website	Issue 25, August 15, 1999 3 Basic Security Rules for Siteowners How Does SSL Work? Do You Need a Digital Certificate? How SET Will Change Things ... Sometime Resources on Transaction Security and the SET Protocol Report on '99 E-China Forum on E-Commerce
Issue 24, July 15, 1999 Lessons from Gift Store Marketing Gift Store Marketing Comparison Malls and Niche Stores The Waning and Waxing of Affiliate Marketing	Issue 23, June 15, 1999 Readiness Assessment Tool How to Assess an E-Commerce Developer Sidebar: Why Not Set Up Your Own Online Store? Moving from Print Catalog to Web Catalog
Issue 22, May 15, 1999 Jumping All 12 Hurdles: Store Elements You Must Have Right Internet Business Plan Checklist for Online Start-Ups Books on Writing a Business Plan Review: Make Your Site Sell iCat Commerce Publisher Discontinued	Issue 21, April 15, 1999 Part 1: 10 E-Commerce Trends That Affect Your Business Part 2: 10 Essential Small Businesses Strategies USPS Offers Priority Mail Tracking Review: Miva Merchant
Issue 20, March 15, 1999 Services to Support the Online Sale Instant Person-to-Person Sales Support How Will It Look on Me? More Customer Service Links Review: IBM HomePage Creator	Issue 19, February 15, 1999 What I Look for in Store-Building Software Real People Build Trust Non-US Credit Card Gateways
Issue 18, January 15, 1999 Examining the Goods: Flashpix Imaging Technology Sidebar: Online Flashpix Resources Best Practices: Ideal Front Page Size Review: Web Design in a Nutshell	Issue 17, December 15, 1998 Why You Need to Take Credit Cards Obtaining a Merchant Credit Card Account Do You Need Real-Time Credit Card Authorizaton? A Short List of Internet Credit Card Gateways Internet-Friendly Banks
Issue 16, November 15, 1998 Analyzing the Drop-Shipping Model for Online Stores Drop-Shipping Resources Amazon.com's Inventory Strategies: Readings Shopping Agents for the Christmas Season The Current State of European E-Commerce	Issue 15, October 15, 1998 How to Select Your Shipping Options 10 Ways to Target French-Speaking Markets Brand Interaction: the Oft-Neglected Element of Online Branding Review: Web Commerce: Building a Digital Business Review: Building Database-Driven Web Catalogs
Issue 14, September 15, 1998 E-Commerce Basics: The 10 Rock Bottom Essentials for Online Stores Ordering via E-mail Links The Integration Imperative What Motivates Established Companies to Get into E-Commerce?	Issue 13, August 15, 1998 Moving Shoppers toward the Checkout Stand How Disney Drives Sales 12 Ways to Boost Your Sales Conversion Rate Store Design Articles to Increase Sales Effectiveness
Issue 12, July 15, 1998 Should You Accept Checks over the Internet? US Laws and Regulations Governing Demand Drafts Introducing Accepting Online Checks "shelf" Review: iCat Online Commerce	Issue 11, June 15, 1998 Fraud and Chargebacks Challenge Online Merchants Low Cost Fraud Protection Methods Evaluating Fraud with Artificial Intelligence Review: Designing Systems for Internet Commerce Research Fraud Prevention
Issue 10, May 15, 1998 Manufacturers' Dilemma: To Sell or Not to Sell Directly? The Future of Selling via the Internet The Online Progress of Disintermediation How to Retain Your Affiliates Tips for Preparing Product Photos	Issue 9, April 15, 1998 How Much Store Infrastructure Do You Need? Review: Creating Stores on the Web European E-Commerce Update Learning from ShopIrish.com
Issue 8, March 15, 1998 A Merchant's Primer of Affiliate Programs, by Dr. Ralph F. Wilson How ViaWeb and ShopSite Pro Incorporate Affiliate Program Support Functions Affiliate Programs Resource Page Strategies to Lure Web Shoppers away from Traditional Retail, by Tom Vassos Japan Update, by Chris Beck Tips and Innovations	Issue 7, February 15, 1998 How to Select Products to Sell on Your Website Marketing Single-Product Websites vs. Multi-Product Stores Mail Order Manager order management and fulfillment software Webstore Tips and Innovations (new feature) Books to Help You Select Products
Issue 6, January 15, 1998 Preparing Your Online Store for International Shoppers Update on European E-Commerce Shopping Carts for Small Sites E-Commerce Trends More Resources to Globalize Your Webstore	Issue 5, December 15, 1997 How Does Store-Building Software Work Store-Building Software Evaluation Guide Why Freeware Shopping Carts Are So Expensive Store Software Review Links on "Shopping Technology" Shelves E-Commerce Trends: Associate Programs
Issue 4, November 15, 1997 Selling Online to Wholesale Customers Why Business-to-Business Commerce Prefers EDI EDI Glossary On Setting Retail Prices for the Web	Issue 3, October 15, 1997 A Primer on Retail Transaction Security Securing a Digital Certificate Is It Really Safe to Order Online? Electronic Commerce Trends Review: Magdalena Yesil, Creating the Virtual Store
Issue 2, September 15, 1997 Getting Customers from the Front Page to the Center of Your Store Sidebar: Building a Dynamic Left Side Menu Electronic Commerce Trends International Payment Issues by Bill Dunlap, et al. Review: ICentral ShopSite Manager 3.1	Issue 1, August 15, 1997 Unraveling the Mysteries of Merchant Credit Card Accounts for Web Commerce, by Dr. Ralph F. Wilson How to Decide Whether You Need Real-Time Credit Card Authorization for Your Site How Does a Foreign Business Obtain a US Merchant Credit Card Account for Web Commerce? E-Commerce Trends and Briefs Shopper's Guide to Real-Time Credit Card Authorization Systems for Websites

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