 Getting Customers into the Center of Your Store
by Dr. Ralph F. Wilson, Editor
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When you analyze the statistics on your site, you see you're getting visitors to your front door. But too many don't stay to see what you have to offer. In this article we examine five guidelines for getting customers into the center of your store, so they're tempted to purchase some of your great products. (Hint: extra sales may quickly pay for your subscription to Web Commerce Today.)
Full Story
Technical Topic
Low-Maintenance Left-Side Menus
Complex left-side menus allow shoppers to jump deep into your store without as many menu hierarchies. Here are four ways to maintain them without having to change the HTML code on every Web page when the menu changes. Full Story
Overseas
How Do You Accept Payment from International Shoppers?
You want people from the US as well as other countries to be able to make purchases in your store. How do you handle various currencies and means of exchange? Full Story
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ShopSite Manager 3.1
In this issue we review ICentral ShopSite Manager 3.1, an excellenct online store (shopping cart) system for smaller size stores. We discuss some of the features, the advantages, and the disadvantages of ShopSite in the review. For no charge you can view comparisons as well as our turn-key prices for ShopSite-powered stores. But you'll need a WCT subscription to read the Full Story
E-Commerce Trends
We are not trying to be a new product announcement service, but are keeping our eyes open for up-and-coming trends in electronic commerce which you ought to be aware of. Some of these will turn out to be publicity hype, but some may change the shape of how commerce is done on the Web.
Briefs
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