Theme: Transaction Security

Issue 3, October 15, 1998    ISSN 1094-9001
SPECIAL REPORT
Dr. Ralph F. Wilson, EditorA Primer on Retail Transaction Security
by Dr. Ralph F. Wilson, Editor
One of the largest barriers to Web sales is customer perception that it's dangerous to give their credit card over the Internet. In fact, there is a very good system to insure high security. In this article we explain just how a SSL secure server works, and then outline three ways in the "back office" to retrieve orders without compromising security. We've tried hard to make the complex understandable.

If your site isn't using a secure server, getting one implemented is should be a high priority for boosting your sales. (Hint: extra sales may quickly pay for your subscription to Web Commerce Today.) Full Story

Technical Topic
Obtaining a Digital Certificate
Getting a digital certificate is kind of like a toothache. But there's good news: any of our readers won't have to obtain a digital certificate to enjoy its advantages. This tip can save you $350 easily, 7x the cost of a subscription to WCT. Full Story

Special Resource You Can Copy
Is It Really Safe to Order Online?
How do you allay the fear shoppers have of sloppy security. Here's an article that subscribers can use on their website to educate shoppers on the really good security available. This article on your site could well increase sales a substantial percentage. Full Story

Review: Creating the Virtual Store
Magdalena Yesil, Creating the Virtual Store What's the best book on designing an online store? Magdalena Yesil's Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (John Wiley & Sons, 1997). Read the review in this issue. Full Review (free)
Purchase Book at Discount

E-Commerce Trends
We are not trying to be a new product announcement service, but are keeping our eyes open for up-and-coming trends in electronic commerce which you ought to be aware of. Some of these will turn out to be publicity hype, but some may change the shape of how commerce is done on the Web. Briefs

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