Theme: Globalizing Your Store

Issue 6, January 15, 1998    ISSN 1094-9001
SPECIAL REPORT
Dr. Ralph F. Wilson, EditorPreparing Your Online Store for International Shoppers
by Dr. Ralph F. Wilson
Traffic from international visitors comprises 20% to 25% of the traffic on our site -- probably yours, too. But how many of these foreign shoppers really feel comfortable in your webstore? In this article Dr. Wilson describes a number of small ways you can modify your store that when combined together can make a big difference between international shoppers purchasing your products, or surfing on out of your site. He looks, in turn, at
  1. Language -- how to make your site understandable, and to whom
  2. Shipping -- how to present shipping options to attract foreign buyers
  3. Currency -- bridging the gap between your currency and your shoppers'
  4. Customs and Duties -- what you can and should do here If the tips in this article increased your shop's revenues by just 5% to 15%, wouldn't that more than pay for a one year's subscription to Web Commerce Today? READ THE ARTICLE

    Report from Europe
    E-Commerce in Europe
    The world is coming to your webstore. Are you ready? by Bill Dunlap Just back from the Continent, Bill fills us in on the progress of e-commerce in Germany, France, and other countries. Companies in Europe are about 12 to 18 months behind companies in the US, he says, but working hard to bridge that gap. Read this free article

    A Wealth of Information
    More Resources for Globalizing Your Site

    Export Information. Enough links to lead you to all the export information you'll need.

    Marketing Internationally. Design tips for cross-cultural specialists

    Global Business Centre, a wealth of resources grouped according to language from Euro-Marketing Associates.

    E-Commerce Trends
    The e-commerce revolution was heard loudly at Christmas, and the large company stores have arrived. Here's how small and medium companies must compete if they're to survive. Briefs

Low-Cost Solutions
Shopping Carts for Small Sites
You've decided that your website doesn't do the job, but you don't think you can afford real store-building software? In this article we point to five low-cost alternatives, from $250 to $1,200 per year. One of these may be just right for your small store. Read the article

Featured Book of the Month

David Siegel, Creating Killer Web Sites

Creating Killer Web Sites (Second Edition), by David Siegel (Hayden Books), describes the art of building "third-generation" web sites. Your store deserves the highest quality look possible, and Siegel's book tells you how. He is particularly good at explaining how to build pages with tables. He not only explains the "one pixel spacer" trick, he also introduces you to its successor, the non-breaking space. That this book is in its second edition says something about its value -- and its popularity. Purchase Creating Killer Web Sites at Discount
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