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 Joyful Heart
Renewal Ministries: Internet Bible studies, articles, and stories

Theme: Selecting Products
for Your Online Store

Issue 7, February 15, 1998    ISSN 1094-9001
The "Ideal" Internet Product
Dr. Ralph F. Wilson, Editor How to Select Products to Sell on Your Website
by Dr. Ralph F. Wilson
E-Commerce Consultant
What is selling on the Web? How do you select the "ideal" product? A year ago the answer might be computers. Today the answer is much broader.

In this article we describe discuss the importance of carefully selecting a niche, and then filling your store with appropriate products. Then we describe eleven selection criteria to use in picking products for your online store. Probably no product will meet all the criteria, but the more it meets the better its chances of selling on your site.

If you're a merchant -- or a prospective storeowner -- you can see how important this information is to you. Making the right selections can help your store generate many, many times more than a one year's subscription to Web Commerce Today. READ THE ARTICLE

Marketing & Sales Dynamics Differ
Single-Product Sites vs. Multi-Product Stores
Mail order is the grand daddy of online sales. Mail order cut its teeth on classified and display ads promoting a single outstanding product. But selling single products isn't so easy on the Web. This article discusses the differences between single-product and multi-product marketing and sales dynamics, and suggests six lower-cost approaches to sell them using the Internet. Read this free article

A Wealth of Information
Webstore Tips and Innovations
In this column we list brief tips and well-done elements of online stores we have visited. Some of these you'll want to incorporate into your site. This month: preventing credit card fraud, and satisfying manufacturers who prohibit putting their prices on the Web. Click here for Tips and Innovations

Integrated Fulfillment Software

Mail Order Manager software

Mail Order Manager
Managing an online store requires specialized software. This month we describe Dydacomp's Mail Order Manager software which integrates many functions into one powerful package which runs on Windows. To increase it's effectiveness, Dydacomp has recently added SiteLINK, a module which allows the merchant to coordinate online store orders and product listings with the M.O.M. order fulfillment and inventory system. Read our Free Description

Books to Help You Select Products
At present there are no comprehensive volumes that describe all aspects of setting up a Web business. But since online sales are really a subset of mail order sales, you'll find a great deal of help in these books.

Building a Mail Order Business
Building a Mail Order Business: A Complete Manual for Success by William A. Cohen (Fourth Edition, 571 pages, John Wiley, 1996). Cohen's book has been the classic text on mail order businesses for the past 15 years. The parts of the book related to mail order media -- classified, display, and direct mail advertising -- are less useful. But chapters on "Finding Profitable Products to Sell by Mail" and "Pricing Your Mail Order Product or Service" are excellent. One of these days someone will write this kind of comprehensive text specifically about online sales, but until then get Cohen's solid volume. Purchase at a discount.

101 Great Mail-Order Businesses by Tyler G. Hicks (Prima Publishing, 1996). This book is a lightweight beside Cohen's massive text, and a lot of it is filled with hype for Hicks' newsletters and other books. But I found it very useful in evaluating a wide variety of potential Internet businesses, and the price is certainly right. Purchase at a discount.
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Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 104,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 37 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.



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