Theme: Affiliate/Associate Programs
Issue 8, March 15, 1998 ISSN 1094-900
In the past few months software programs and service bureaus are now available to help you set up an affiliate program. But what's the downside for the merchant? In this article we describe what's involved, so you can prepare for the challenges on your way to the promise of an affiliate network. No, this isn't simple, and there are some deceptive twists you need to know about. We've tried to chart the possible landmines for you. We specialize in providing vital information to merchants and developers which will save them lots of time, wrong decisions, and ultimately a good deal of money. We think you'll agree this kind of information is well worth an annual subscription to Web Commerce Today. READ THE ARTICLE
SOFTWARE REVIEW
A Wealth of Information
Ideas You Can Put to Use |
 Strategies to Lure Web Shoppers away from Traditional Retail by Tom Vassos, IBM Canada How can online merchants effectively compete with their retail cousins in the local strip mall? Tom Vassos, Director of Internet Marketing for IBM Canada, spells out the unique strengths of selling the Web, and outlines strategies to help you maximize your sales potential. This article is an excerpt from his trailblazing book Strategic Internet Marketing. Read the Article
Japan Update
E-Commerce Book of the Month  by Walid Mougayar (Second Edition; McGraw-Hill 1998) If you're trying to understand they way e-commerce is headed and build corporate strategies for Web commerce, then Opening Digital Markets is important reading. This book, which reads like a graduate-level business text, examines the factors influencing the future of e-commerce. Timing is an important part of making businesses changes. Mougayar will help train your e-commerce eyes to discern the trends coming up, so you can make your move at the right moment. The author spent 14 years with Hewlett-Packard and led HP's Internet initiatives in Canada. He is the founding chairman of CommerceNet Canada, and president of CYBERManagement, Inc., a management education and consulting firm. You may purchase this book directly from Amazon.com by using this link. |
A Merchant's Primer of Affiliate Programs
