Gift Store Marketing Comparison

by Dr. Ralph F. Wilson
Web Commerce Today, Issue 24, July 15, 1999

 

Newsletter

Gift Finders

Reminders

Affiliate Program

Other

Brookstone

For registered "members". Also access to special offers.

Top 10 gifts

Gift reminder calendar (soon). Reminds 30 days in advance.

LinkShare, 4% commission

 

1-800 Flowers

Register for "My Assistant" and monthly newsletter

Favorite gifts, Giftology, Gift Guru, Gift Recommendations, Gift Impossible

Gift reminder and address book for frequent recipients

LinkShare, 6%+ commission

Virtual bouquet "post card"

Gourmet Market

No

Top Picks, Gift Shops

No

No

Bridal Registry. Chocolate and coffee clubs. Alliance with @Home Network

Lillian Vernon

Register for tips and special promotions.

Gift search by occasion, relationship, and price.

Gift reminder with recommendations at 3 weeks and at 2 days prior.

No

Wish List Registry

911Gifts.com

No

Search or browse by recipient, occasion, department, and price

Gift Alert. Enter names, relationship, date, occasion

No

Near real-time response by e-mail from GiftExpert


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