Boost your sales with Web Marketing Today Premium Edition
Theme: Online Store Basics
Issue 14, September 15, 1998    ISSN 1094-9001
Computer Currents, 9/8/98 In Web Commerce Today we cover the fine points of setting up and running an online store. But sometimes we can't see the forest for the trees. In this issue we look at the basics of e-commerce.

We're especially honored this month by the inclusion of Web Commerce Today in Computer Currents annual Vintage Web Sites of '98 issue (September 8, 1998). WCT received the most text of all of the e-commerce sites mentioned. Either we're hard to explain, or we have a lot to offer. ;-)

God bless you,
Dr. Ralph F. Wilson, Editor

E-COMMERCE BASICS
Dr. Ralph F. Wilson, Editor E-Commerce Basics: The 10 Rock Bottom Essentials for Online Stores
by Dr. Ralph F. Wilson
E-Commerce Consultant
Are you overwhelmed by the amount of detail you need to master to understand how e-commerce works? We've distilled the essentials of building a Web store down to 10 Bedrock Elements. Do eight or nine of these and you'll sell some products, but ultimately fail. Do all ten and you're on your way to success.

We think the kind of easy-to-understand help we supply you is easily worth an annual subscription to Web Commerce Today. We think you'll agree. READ THE ARTICLE

Tips for Developers
What Motivates Established Companies to Get into E-Commerce?
If you're trying to sell e-commerce services or products to established companies, you need to understand their motivations. This article will help you finetune your sales pitch. You'll need a subscription to Web Commerce Today, but of course you were planning to subscribe anyway.    Read the Article.

Large Company Concerns
The Integration Imperative
When you're an established company, you need to think about how to integrate your online store with your legacy accounting, order processing, and inventory systems. This article by Wayne Cummings of Reliant Software highlights the major integration issues involved.    Read the Article.

You Saw It Here First
Ordering via E-mail Links
Wouldn't it be nice if your customers could order products directly from an e-mail message? Though we don't know of any company that is doing it yet, it's an idea whose time has come. You may be the first to implement it. We tell you how. Read the Article

E-COMMERCE BOOK

Building Database-Driven Web Catalogs

Understanding Electronic Commerce
Building Database-Driven Web Catalogs
by Sherif Danish and Patrick Gannon
Softcover, 300 pages
Computing McGraw-Hill, May 1998 Insights on building large, database-driven catalogs, from the founders of a company that developed Hewlett Packard's and Xerox's online catalogs, with case studies from The Sharper Image and The Nature Company catalogs. The CD-ROM contains Saqqara System's Step Search Enterprise Software. Click here to purchase the book at a discount.

AddThis Social Bookmark Button
Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.RSS feed
First Last
E-mail
Country (2-letter abbreviation)
Preferred Format Plain text
HTML

We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!


Brand new ebook: How to Write an Ad that Clicks. Buy just one or both bundled for big savings.