How to Select Shipping Options for Your Online Store
by Dr. Ralph F. Wilson
E-Commerce Consultant
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Which shipping calculation method is best? By price? By weight? By number of items? How many choices do you need to offer your customer. In this article we examine the various factors that go into making these decisions for your particular kind of products.
We think the kind of easy-to-understand help we supply you is easily worth an annual subscription to Web Commerce Today. We think you'll agree. READ THE ARTICLE
Keys for Design
Emotion -- the Key Catalog Ingredient
"The key ingredient in your online catalog is emotion. Buying is and will continue to be an emotional process, even between businesses. (If you take care of me, I will buy from you.) So the question is how to take care of customers. The simple answer is to teach them about all your products as much as they will allow, and show them that other people in their community are very satisfied with these products." -- Sherif Danish and Patrick Gannon in Building Database-Driven Web Catalogs (McGraw-Hill, 1998), p. 32. Read our review of this new book.
International Sales
10 Ways to Target French-Speaking Markets
A large market is there for the taking if you're willing to learn how to market to French-speaking people in France and Quebec. Euro-Marketing's Bill Dunlap tells you 10 things you need to do.
Read the Article.
Store Design
Brand Interaction
Rob McEwen discusses Brand Interaction: the Oft-Neglected Element of Online Branding -- how to enhance your brand by well-planned shopping interactions with your online shopper.
Read the Article.
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Web Commerce: Building a Digital Business by Kate Maddox with Dana Blankenhorn. Here's one of the most helpful survey books on Web commerce to appear this year. It's a book you need to read, and then give to a businessman who is thinking about getting on the Web. Read the Review or Purchase at a Discount from Amazon.com
Enterprise Databases
Building Database-Driven Web Catalogs
by Sherif Danish and Patrick Gannon, helps larger companies create a single database that can be used to publish both their print and Web catalogs. Read our Review.
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