Boosting Sales through Careful Design
by Dr. Ralph F. Wilson
E-Commerce Consultant
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It's one thing to get a visitor to your stores front page, but what percentage will get beyond it? Customers may see your product, but what does it take to make them purchase it?
Successful online stores must be designed to propel the shopper in the door, and out again -- via the cash register. This issues focuses on two important design issues that will have a direct bearing on the number of sales in your store.
Bring Them in the Door
How Does Your Front Page Compare?
How many graphics can you put on your store's front page before you begin to turn impatient shoppers away? This article analyzes the graphics load of 21 popular online stores so you can see what these successful retailers consider the "sweet spot."
This kind of research will affect your bottom line. It's easily worth an annual subscription to Web Commerce Today. I hope you'll agree. READ THE ARTICLE
Touch and Feel
Examining the Goods: Flashpix Imaging Technology
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Flashpix demonstration courtesy of Live Picture, Inc. Click on image to see magnification.
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Some kinds of goods such as apparel and jewelry you want to pick up and touch. You want to connect before you purchase. While you can't feel on the Internet (yet), the Flashpix zoom in technology has real promise to convince a customer that she is ready to purchase. This article analyzes the technologies and describes the costs (both up-front and hidden) to implement Flashpix on your site.
Read the Article.
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Review: Web Design in a Nutshell
Web Design in a Nutshell
by Jennifer Niederst
While this book doesn't directly relate to e-commerce, your site designer will appreciate knowing about it. I keep it for handy reference on my desktop.
Read the Review.
Purchase the book at discount from Amazon.com.
Side Bar
Online Flashpix Resources
In addition to our analysis above, you'll find a number of materials online that introduce you to Flashpix technology.
See the Resources.
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