Assessment Tools
by Dr. Ralph F. Wilson
E-Commerce Consultant
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Sometimes planning seems like the hardest work, but often it's the
most important. In this issue we look at assessing: (1) assessing
your company's readiness to sell products online, and (2)
assessing a particular developer you have in mind. You'll also
find a helpful article describing the process of moving from a
print to an online catalog.
How Close Are You?
E-Commerce Readiness Assessment Tool
If you're responsible for getting your company's e-commerce capability online -- or you're a developer working with a company -- here's a tool that you'll enjoy. It helps you assess how ready you are for e-commerce, and gently teaches you about the process as you fill it out.
This article is easily worth an annual subscription to Web Commerce Today. I hope you'll agree. However, this one is FREE to introduce you to the kind of quality materials we make available to our subscribers READ THE ARTICLE
Know Who You're Getting
How to Assess an E-Commerce Developer
With all the hype out there, how can you tell an experienced developer from a greenhorn? We give you a series of questions to ask a prospective e-commerce developer, with guidance to help you figure out how much he or she knows about the task, and is sensitive to your company's needs. Why don't you pay for your $49.95 annual subscription to Web Commerce Today. Now go ahead and READ THE ARTICLE
For Do-It-Yourselfers
Sidebar: Why Not Set Up Your Own Online Store?
Why is doing it yourself dangerous in setting up an e-commerce site? This article explains some of the pitfalls. Dr. Wilson explains why one popular do-it-yourself store may be good if you have 50 products or less. He also tells why he doesn't recommend MS FrontPage as the primary tool to set up an e-commerce site. Subscribe now. Here's information well worth your $49.95 subscription fee. READ THE ARTICLE.
Strategy Alert!
Moving from Print Catalog to Web Catalog
Many businesses store their full product information in a page-oriented program such as PageMaker or Quark. But an online web catalog requires the information to be in a product database. This article tells you why it is important to develop a product database from your print layout program, how to do it, and then how to let the database function henceforth as the primary data source for both print and web catalogs. Don't miss this article! READ THE ARTICLE.
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Make Your Site Sell
Make Your Site Sell
by Ken Evoy, M.D.
Make Your Site Sell, which we reviewed last month, helps you learn all about e-commerce, from picking an appropriate product line to sell to promotion. But its chief strength is helping you design your online store so it will sell, so people who visit will follow through to actually place orders. Ken Evoy has done us all a favor in writing this book. Read the Review. Download a free chapter.
Make Money Painlessly
Join Our E-Commerce Affiliate Program
It's hard to find an affiliate program that is compatible with your business enough so that you can make some decent money. If your business is either e-commerce or marketing services and consulting, then our Web Commerce Today Referral Affiliate Program is for you. You'll be sending visitors to purchase our newsletter, and you'll net %20 of the sale each time they do.
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