Theme: Gift Store and Niche Marketing
Issue 24, July 15, 1999 ISSN 1094-9001
Gift Store and Niche Marketing
by Dr. Ralph F. Wilson
E-Commerce Consultant
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This month we're examining a category of online stores -- gift
stores -- that can illustrate ways we can improve all kinds of
retail stores.
Understand the Niche
Lessons from Gift Store Marketing
We analyze the difficulties of marketing a giftstore. This article also surveys various external and internal marketing approaches used by some major online giftstores.
This article is easily worth an annual subscription to Web Commerce Today. I hope you'll agree. However, this one is FREE to introduce you to the kind of quality materials we make available to our subscribers. READ THE ARTICLE
What Do You Offer?
Gift Store Marketing Comparison
Have a look at this comparison, a supplementary table to the above article. How does your store compare?
Why don't you pay for your $49.95 annual subscription to Web Commerce Today. The ideas we offer you are well worth it. Now go ahead and READ THE ARTICLE
Intelligently Promote Yourself
The Waning and Waxing of Affiliate Marketing
A number of factors are now inhibiting the growth of affiliate program marketing. Here are a few models of attractive affiliate programs. Subscribe now. Here's information well worth your $49.95 subscription fee. READ THE ARTICLE.
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New Features at WilsonWeb.com
You've seen the site redesign, but there's more! A giantic searchable database, The Web Marketing & E-Commerce Forum -- the list goes on!
READ THE ARTICLE.
E-Commerce Can Flourish
Malls and Niche Stores
The physical mall model works so that a specialty shop can flourish in the shadow of a giant anchor store. Our article explains where the mall model has applications to online stores, and where it doesn't. Don't miss this article -- Subscribe now. Then READ THE ARTICLE
Make Money Painlessly
Join Our E-Commerce Affiliate Program
It's hard to find an affiliate program that is compatible with your business enough so that you can make some decent money. If your business is either e-commerce or marketing services and consulting, then our Web Commerce Today Referral Affiliate Program is for you. You'll be sending visitors to purchase our newsletter, and you'll net 20% of the sale each time they do.
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