Web Commerce Today
Issue 31, February 15, 2000
Theme: Techniques to Increase Store Sales, Part 2
Increasing the conversion rate in your store -- the percentage of shoppers who actually make a purchase -- makes a BIG difference in the bottom line. Here are some additional techniques to make more sales with a higher transaction total.
Cross-Selling and Up-Selling
Once a shopper gets to the product level, it's important to offer alternate products, accessories and more expensive products just a click away. Here's an important way to both increase your conversion rate AND your transaction total. Read the Article.
Employing Color and Graphics to Stimulate Sales
Catching your shoppers attention can make the difference between a completed transaction and a deserted shopping cart in the cyber aisle. Read the Article.
Overcoming the Four Common Barriers to Order Completion
The four big reasons shoppers don't complete their order have ready solutions. Don't let them depress your conversion rate. Read the Article.
Creating Compelling Special Offers
A compelling offer can be crucial in both getting a shopper to your site, as well getting "walk-in" visitors to make a purchase. Here are some tips to fashion an offer to achieve your purpose. Read the Article.
E-Mail to the Editor
"I read your 'Tips for Scanning Photos from Catalogs' with interest; many 'tricks' I haven't tried, but will soon.
"I owned and operated a commercial printing company for well over a decade, and we were often confronted with reproducing pictures of pictures. We discovered angling the original photo on the process camera's copyboard just 15 degrees eliminated the Moiré Pattern completely.
"I tried this technique using a scanner with Photoshop 5.0 in combination with 300 dpi resolution -- blurring it .5 with Gaussian Blur, reducing it to 72 dpi, and straightening it back to 0 degrees. No Moiré Pattern with most pictures of pictures (there's always one meanie!). Make a New Action to reduce fatigue.
"Have your scanner person play around with this one -- I use an inexpensive 24-bit scanner; 36-bit may yield different results." -- Gordie Hayduk, MediaMakers InterActive
Recommended in Business Week
Our site was featured in "Site Seeing" by Karen C. Cheney, in the Frontier section of Business Week, January 31, 2000, page F30. http://www.businessweek.com/premium/00_05/b3666020.htm The paragraph about our site reads:
"For tips and news on Internet marketing or e-commerce, Internet guru Ralph Wilson's Web site www.wilsonweb.com is a favorite spot among small-business owners. "It's bar none the best e-commerce resource out there," says Scott Segal, CEO of Internet startup iJewelry Inc. "You can find out about online merchandising, software, online security, and demographics." For full access to the site, you must pay an annual $49.95 subscription fee. But there's plenty there that's free, including the twice-monthly e-mail newsletter Web Marketing Today, which covers everything from site promotion to optimizing listings on search engines. Chat on Web marketing in the site's active forum or check out its Research Room for the largest collection of articles on e-commerce at any single site, with 43 categories including credit-card issues, Internet commerce law, and shopping-software technology."
Wow! Thanks Karen Cheney and Scott Segal for such a wonderful vote of confidence. Y'all can subscribe to Web Commerce Today for $49.95 and get full and instant access to our E-Commerce Research Room. Business Week can't be wrong, now, can they? :-)
